Summary
Overview
Work History
Education
Skills
Referees
LEADERSHIP POSITIONS
References
Personal Information
Education
Timeline
Generic
REMIGIUS S MBOWA

REMIGIUS S MBOWA

Dar es Salaam

Summary

A highly committed creative, strategy, and marketing professional with considerable expertise driving brand expansion and financial development across multiple industries including political spaces. Capable of directing cross-functional teams and executing new initiatives to improve political target positioning and messaging, extending public reach, and increasing community awareness. Proven track record of creating and implementing integrated campaign strategies with tangible effects, combining creativity and data-driven insights. Passionate about leveraging creativity to solve complex community challenges and deliver long-term value.

Overview

6
6
years of professional experience

Work History

HEAD OF IMAGING

CLOUDS MEDIA GROUP
12.2023 - Current
  • Overseeing Clouds Media Group Visual Elements used in media outputs including videos, photography, still and motion graphics, digital and mainstream media campaigns aired in media platform such as the 5.7 Million and 8.9 Million Instagram followers for Clouds Fm and Clouds Tv, 1.38 Million subscribers on YouTube, 1.8 Million Followers on Twitter and approximate 10 Million people views on Clouds TV
  • Supervising overall visual branding, storytelling, and editorial goals of Clouds Media
  • Work closely with editorial, marketing, and production teams to ensure visuals complement the written content, branding guidelines, and audience engagement strategies.

Media Strategy Consultant

SELF EMPLOYMENT
11.2022 - Current


  • Designed and oversaw the transformation and rebranding of Tanzania Broadcasting Corporation (TBC) from TBC1 to Bongo Fm a strategy designed to influence, attract and increase youths fanbase and inclusive contents, the strategy led to advancement of Bongo Fm to the 3rd Most Listened Radio in The Country after Clouds Fm as the lead where i serve as the creative and strategy department.
  • Spearhead the public engagement strategy design, which increased the monthly listeners by 37% and attracted sponsors which has transformed TBC from being a dependent of government incentives to a profit making corporation in a period of 8 months.
  • Design and created the official anthem of Africa Food System Forum 2023 and contributed in the communications technical team
  • Designed and led of digital strategies and contents of Kizimkazi International Festival 2024
  • Advisory panel on recruitment of youths presenter and transformation of Bongo Fm on air radio sessions, the new recruits have increased reaches and attracted large corporate brands thus increased corporate revenues
  • Strengthened digital and social media strategies
  • Mentoring junior strategists, promoting professional growth and development.

CREATIVE STRATEGIST

CLOUDS MEDIA GROUP
12.2019 - Current


  • Designed and spearheading an on air radio sweepstake "Mchongo Pesa" since 2021 that has generated approximately ten million Usd (10,000,000 $) for clouds fm and has strengthened audience engagement and sponsorship revenues
  • Designed and leading a "365 President Samia's Pages" a 3 year project that intends to showcase development projects implemented by The Tanzania Government, the project has act as a strategic informative tool to the citizens and has countered the false narratives and misinformation about various projects ranging from healthcare, infrastructures, water, energy, minerals, tourism and natural resources, arts and sports, education and many other sectors
  • Creative "Moyo wa Mawingu" the Cloudy Heart Project, a project intended at providing support to those in need through medicare support, re uniting the missing people through free on air adverts, amplifying the initiatives by governments such as blood donations, national disaster management strategies and public engagements in countering national calamities. A project has impacted more than 29321 people directly in six months and informed more than 37,547,987 people countrywide
  • Created and spearheading the Clouds FM Jingles "Hour Tops" in three years consecutive, the award winning jingle as the Best ads Radio Tanzania 2024
  • Contributing in contents optimizations, public engagement strategies and maximized clients reach making Clouds FM as the Most Listened Radio in Tanzania in 2023, the details issued by Tanzania Communications Regulatory Authority (TCRA)
  • Executed targeted marketing campaigns, resulted in increased customer acquisition rates.

Education

Ordinary Level - ARTS

MUSTAPHA SABODO EDUCATION CENTRE

Bachelor of Public Relations and Marketing - Public Relations and Marketing

National Institute Of Transport (NIT)

A-Levels - Arts (History, Language and Swahili)

Mataka High School

GED -

Nanyamba Technical Primary School
Mtwara, Tanzania

Nanyamba Technical Primary School
Mtwara, Tanzania
09-2009

Skills

  • Political Messaging and Public Advocacy
  • Legislative Policy Awareness and Strategic planning
  • Propaganda and Mass Persuasion Strategist
  • Media Management and Crisis Communication
  • Campaign Strategy and Voters Engagement
  • Understanding of Legal and Ethical Standard
  • Sponsors mobilization and attraction

Referees

Ms.⁠ Mwanahamisi Sakuru 

Assistant to President, Branding and Public Relations

Email: sakurum01@gmail.com


Hon. Neema Kichiki Lugangira 

Member of Parliament, Chairperson of African Parliamentary Network on Internet Governance (APNIG) and Co-Chair of the Parliamentary Network Global Climate Finance Chapter for World Bank and IMF 

Email: nlugangira@gmail.com


Mr. Reuben Ndege 

Head of Creative and Strategies, Clouds Media Group

Contacts: +255 677 815 293 


LEADERSHIP POSITIONS

Head of Imaging Clouds Media Group

Head of Project "Mchongo Pesa", Clouds Media Group

Minister of Information and Public Relations, NIT Student Organization


References

References available upon request.

Personal Information

Education

Merit,Second Class,Merit

Timeline

HEAD OF IMAGING

CLOUDS MEDIA GROUP
12.2023 - Current

Media Strategy Consultant

SELF EMPLOYMENT
11.2022 - Current

CREATIVE STRATEGIST

CLOUDS MEDIA GROUP
12.2019 - Current

Bachelor of Public Relations and Marketing - Public Relations and Marketing

National Institute Of Transport (NIT)

A-Levels - Arts (History, Language and Swahili)

Mataka High School

Ordinary Level - ARTS

MUSTAPHA SABODO EDUCATION CENTRE

GED -

Nanyamba Technical Primary School

Nanyamba Technical Primary School

Similar Profiles

CREATE PROFILE
REMIGIUS S MBOWA