Summary
Overview
Work History
Education
Skills
Accomplishments
LANGUAGES
References
Timeline
AdministrativeAssistant
RAMADHANI M. MSEMO

RAMADHANI M. MSEMO

Dar es Salaam

Summary

Experienced with developing and executing brand strategies that align with business goals. Utilizes market research and consumer insights to inform brand positioning and marketing tactics.

Brand marketing professional prepared for this role with history of driving brand awareness and growth. Expertise in market analysis, brand positioning, and creative campaign development.

Overview

15
15
years of professional experience

Work History

Director of Production, Programs & Research

Crown Elevate Limited - Crown Media
01.2024 - Current
  • Spearheaded the development, implementation, and continuous evaluation of annual brand strategies for Crown FM & Crown TV, ensuring alignment with business goals, consumer needs, and market trends while managing budgets with precision and accountability.
  • Designed and executed comprehensive media strategies rooted in brand values and market intelligence, resulting in campaigns that drove measurable brand awareness and customer engagement.
  • Oversaw brand advertising and promotional activities with a focus on sustainable brand growth, fostering innovation and authentic customer connection.
  • Championed inclusive and data-driven decision-making by analyzing a broad set of market research, including primary and secondary data, to optimize brand positioning.
  • Collaborated with external agencies and media partners to deliver high-impact, creative campaigns through a unified vision and shared KPIs.
  • Partnered closely with commercial and sales teams to ensure seamless brand execution across channels, driving alignment and internal buy-in for strategic plans.
  • Monitored brand health metrics—including sales performance, distribution, and share growth—and proactively addressed performance drivers and barriers.
  • Tracked competitor activity and broader market dynamics, taking strategic, proactive steps to maintain brand relevance and competitiveness.
  • Evaluated and recommended brand packaging updates and line extensions, in collaboration with the Marketing Manager, to ensure inclusive design and continued customer appeal.
  • Conducted regular trade visits and retail audits to gather real-time market intelligence, translating insights into actionable brand improvements.
  • Maintained rigorous financial stewardship by tracking brand costs, evaluating profitability, and providing clear reporting on expenditures and budget variances.


Operations Manager

Quantum Infinity Group - TV3 & Coconut FM
10.2021 - 11.2023
  • Planned, scheduled and coordinate project activities to meet deadlines.
  • Managed the operations of a large team, overseeing daily activities and long-term projects.
  • Developed and maintained relationships with customers and vendors for successful project completion.
  • Directed administrative activities directly related to making products or providing services.
  • Organized and guided activities such as sales promotions requiring coordination with other department managers.
  • Coordinated and directed financial or budget activities to fund operations, maximize investments, or increase efficiency.
  • Developed and implemented effective strategies to reduce costs while maintaining quality standards.
  • Contributed creative ideas during pre-production meetings with directors and producers.
  • Created and implemented policies and procedures to improve efficiency across all departments within the station.
  • Analyzed market trends and audience demographics to develop targeted marketing campaigns.
  • Prepared detailed reports on program performance metrics and used data analysis techniques to make informed decisions.
  • Negotiated contracts with television networks for syndicated content rights and distribution agreements.
  • Facilitated communication between multiple departments by attending weekly meetings and addressing any issues that arise.
  • Oversaw maintenance of studio equipment such as cameras, lighting systems, sound boards.
  • Recruited qualified professionals in various technical positions such as camera operators and audio engineers.
  • Successfully managed a team of 20+ staff members, demonstrating strong leadership and organizational skills.

Production & Content Manager

CloudsPlus TV & Classic FM - Clouds Media Group
11.2019 - 10.2021
  • Managed a team of producers, editors, graphics designers, and other content creators to produce high-quality content based on content planning.
  • Provided guidance on best practices for creating compelling visual elements such as images, charts, graphs.
  • Organize content deliverables, consent forms for programs participants and the content preparation process, namely contracts, media and compliance.
  • Orchestrating digital content strategies across all online platforms.
  • Designing and implementing creative marketing strategies to disseminate content.
  • Collaborated with marketing teams to develop creative concepts for advertising campaigns that aligned with brand guidelines.
  • Managed content distribution to online channels and social media platforms.
  • Boosted brand awareness by strategizing and executing promotional campaigns across multiple platforms.
  • Managed a team of promotion coordinators, ensuring smooth execution of campaigns and timely completion of tasks.
  • Optimized promotional budgets to ensure maximum return on investment while maintaining a high level of quality in promotional materials.
  • Developed strong relationships with media partners, leading to increased coverage and visibility for the company''s promotions.
  • Conducted thorough market research to identify untapped opportunities for expanding brand visibility in competitive industries.

Content Developer & Researcher

BBC Media Action
11.2014 - 10.2019
  • Developed policies and procedures related to the collection of data or management of research projects.
  • Assisted in developing grant proposals and protocols.
  • Evaluated, and interpret collected study data.
  • Able to conduct feasibility study and radio station assessment.
  • Manage the project research budgets with oversight and input from the line manager.
  • Participate in the development and production of research designs and data collection tools (i.e. discussion guides, questionnaires).
  • Developed and implemented content strategies to increase audience engagement.
  • Assisted with the creation of innovative ideas that aligned with company goals.
  • Conducted market research studies to gain insight into current trends in the industry.
  • Developed creative content for a range of digital platforms, including websites and social media.
  • Managed the production process from concept development to final delivery on deadline.
  • Collaborated with graphic designers to create visuals that complemented written content.
  • Provided guidance and support to junior members of the team by sharing best practices in creative writing.
  • Crafted high-quality content to engage target audiences and boost brand loyalty.
  • Created and managed content calendars to ensure timely delivery of content.
  • Implemented effective social media strategies to increase engagement and brand awareness.
  • Formed effective working relationships across multiple marketing projects in organization.
  • Managed archiving content and digital assets.
  • Developed effective strategies to increase viewership and ratings for the station's programming.
  • Trained new hires on station policies and procedures while providing ongoing support and guidance.
  • Researched emerging technologies in broadcasting field to identify new opportunities for enhancing viewers' experience.
  • Coordinated production schedules for live broadcasts, including news, sports, talk shows.
  • Managed broadcast budgets, overseeing expense tracking and cost-saving initiatives.
  • Collaborated with producers to ensure quality control during pre-production stages of programming development.

IT Technician

Ministry of Finance - ACGEN
03.2014 - 10.2014
  • Created user accounts, set up permissions and access rights for users according to company policies.
  • Participated in regular meetings with IT management personnel to discuss progress of current projects.
  • Developed system documentation for internal use and trained staff in the use of new technologies.
  • Repaired faulty components on computers such as hard drives, motherboards and RAM modules.
  • Assisted in network design and implementation projects to ensure optimal performance of the IT infrastructure.
  • Provided technical support to customers, troubleshooting hardware and software problems with a focus on customer satisfaction.
  • Diagnosed complex technical issues by analyzing log files from multiple sources.
  • Assisted users with connecting fax machines, printers and other output devices to the company network and internet.
  • Troubleshoot and configured personal computer hardware, software applications and peripherals.
  • Developed training materials and procedures, and train users in proper use of hardware and software.
  • Provided guidance in setting up secure wireless connections for home networks.

IT Intern - Diagoe Value Survey

Serengeti Breweries Limited
08.2010 - 09.2011
  • Installed operating systems, software updates, and patches in accordance with best practices.
  • Resolved network connectivity issues in a timely manner.
  • Monitored system performance through daily checks of hardware components and software applications.
  • Collaborated with other departments to ensure all IT needs were met in an efficient manner.
  • Developed strong problem-solving skills while troubleshooting IT issues.
  • Performed regular backups of critical data to ensure business continuity.
  • Scheduled and facilitated meetings related to information technology projects.

Education

Master of Science (M.S.) - Project Planning and Management

Institute of Accountancy Arusha - IAA
Arusha
12.2024

Bachelor of Science (B.S.) - Procurement and Logistics Management

Tanzania Institute of Accountancy - TIA
12.2014

Diploma - Information Technology

National Institute of Transport - NIT
06.2010

Certification - Information, Communication and Technology

Dar es Salaam Institute of Technology - DIT
08.2008

Ordinary Level - undefined

Sinza Tower Secondary School
09.2005

Primary Education - undefined

Mbuyuni Primary School
10.2000

Skills

  • Project Management
  • Budgeting and Cost Control
  • Market Research
  • Resource Coordination
  • Business Intelligence
  • Quality Assurance and Control
  • Interpersonal Communications
  • Social Media Marketing
  • Brand strategy formulation
  • Public and Media Relations
  • Broadcast Media
  • Social Media Strategy
  • Marketing and Advertising
  • Business Needs Analysis
  • Communication & Innovation
  • Creative Content & Production
  • Brand Strategy
  • Digital Content Marketing

Accomplishments

  • Crown Media Launch: Led the strategic brand and campaign plan for the launch of Crown Media, including a targeted media strategy that positioned the brand as a rising player in the competitive media market.
  • Cloudplus TV Marketing Plan: Developed and executed the go-to-market strategy for Cloudplus TV, successfully establishing it as one of the strongest local media brands and a leading local channel on DStv, gaining significant audience share and advertiser confidence.
  • LIPA SIMPO Campaign (Stanbic Bank): Directed the concept and execution of the LIPA SIMPO campaign for Stanbic Bank, promoting financial inclusivity and driving increased product uptake through storytelling and innovative digital engagement.
  • Samia Infrastructure Bond Campaign - CRDB: Managed the full marketing strategy for the Samia Infrastructure Bond, elevating public awareness and participation through a multi-channel communication plan with strong PR and community engagement components.
  • Delivered consistent brand positioning of Crown Media growth in brand equity and market share by aligning campaigns with evolving consumer behaviors and leveraging emerging digital platforms.

LANGUAGES

English - Advanced
Swahili - Fluent

References

  • ISAYA KANDONGA, Chief Strategic Officer, issayak09@gmail.com, 074 833-3335, Crown Elevate Limited
  • JOSEPH KUSAGA, Managing Director, mdkusaga@gmail.com, 0779 888801, Clouds Media Group - CloudsPlus TV & Classic FM.

Timeline

Director of Production, Programs & Research

Crown Elevate Limited - Crown Media
01.2024 - Current

Operations Manager

Quantum Infinity Group - TV3 & Coconut FM
10.2021 - 11.2023

Production & Content Manager

CloudsPlus TV & Classic FM - Clouds Media Group
11.2019 - 10.2021

Content Developer & Researcher

BBC Media Action
11.2014 - 10.2019

IT Technician

Ministry of Finance - ACGEN
03.2014 - 10.2014

IT Intern - Diagoe Value Survey

Serengeti Breweries Limited
08.2010 - 09.2011

Bachelor of Science (B.S.) - Procurement and Logistics Management

Tanzania Institute of Accountancy - TIA

Diploma - Information Technology

National Institute of Transport - NIT

Certification - Information, Communication and Technology

Dar es Salaam Institute of Technology - DIT

Ordinary Level - undefined

Sinza Tower Secondary School

Primary Education - undefined

Mbuyuni Primary School

Master of Science (M.S.) - Project Planning and Management

Institute of Accountancy Arusha - IAA

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RAMADHANI M. MSEMO