Petro Lazaro Njau

1. Successfully Managed Nationwide Wasafi Festivals (2023–2024)

Oversaw the end-to-end planning and execution of the annual Wasafi Festivals, attracting over 500,000 attendees across major cities in Tanzania and strengthening the brand's national presence.

2. Secured Strategic Partnerships & Sponsorships

Played a key role in negotiating and securing multimillion sponsorship deals with top brands such as Vodacom, Pepsi, and InDrive, contributing significantly to the company's event revenue.

3. Reduced Operational Costs by 20%

Implemented efficient budgeting and vendor negotiation strategies that led to a 20% reduction in logistics and production costs across festival seasons.

4. Improved Team Productivity & Coordination

Led cross-functional teams of over 50+ staff, including marketing, technical, and talent coordination units, ensuring timely and seamless project delivery.

5. Enhanced Brand Visibility & Media Coverage

Spearheaded PR and media campaigns that earned over 1 million views per event on Wasafi TV and digital platforms, boosting the group's visibility and audience loyalty.

o Develop media plans that meet client needs and budgets.

• Increased sales revenue by developing and implementing strategic marketing plans.

o Regularly meet clients to understand their marketing objectives and offer tailored solutions.

o Ensure campaign execution and report performance.

o Identify new business opportunities and partners.

o Negotiate contracts and pricing.

o Prepare regular performance reports and forecasts for management.

o Track market trends and competitor activity.

o Plan and execute promotional campaigns for the media brand or specific shows/events.

o Work with production, digital, and creative teams to create marketing content.

o Ensure consistent branding across all channels and campaigns.

o Oversee online campaigns, social media promotions, and content strategies.

o Track online engagement and analyze digital campaign results.

o Organize and market events like concerts, festivals, and activations

• Developed comprehensive marketing strategies to enhance brand visibility and customer engagement.

• Facilitate cold and warm calls to prospective leads; schedule and follow through on calls with leads and current customers
• Source and work customer referrals
• Answer all lead and customer questions accurately; prioritize and/or escalate lead and customer questions as needed
• Perform cost-benefit analysis for prospective customers and advise on appropriate purchase options
• Promote specific products as directed by upper management
• Inform leads and customers of current promotions and discounts
• Maintain positive business and customer relationships in the effort to extend customer lifetime value
• Develop strategies for more effective sales, both individually and as part of a team
• Track all appointments, sales, complaints, status reports, etc. thoroughly for manager review
• Self-improve continuously by way of experience and manager feedback

• Manage customer's accounts
• Handle and resolve customer complaints
• Deal directly with customers by telephone, electronically, or face to face
• Keep records of customer interactions and transactions
• Respond promptly to customer inquiry.

• Reconciling the cash book and bank statement entries for a particular period of time by using excel
• Provided Information to clients about legal mortgage and other securities
• Responsible for POS biometric capturing of clients for the rollout of the agent banking network as well as delivering customer education

• Reviewed Public Expenditure (PER)
• Reviewed Joint Assistance Strategy for Tanzania (JAST)
• Reviewed General Budget Support (GBS)
• Participated on the meetings with the Donors
• Participated on Conference of Joint Evaluation of the Budget Support from different Development Partners i.e. World Bank and IMF
• Acted as Secretariat on annual General Meeting of the Board of the Governor of PTA Bank