Summary
Overview
Work History
Education
Skills
References
Awards
Timeline
Generic

Petro Lazaro Njau

Dar es Salaam

Summary

A dynamic and results-driven media and marketing professional with over 8 years of experience in brand activation, sales, project management, and broadcasting. Proven ability to lead large-scale events and execute strategic media campaigns. Currently serving as Sales Executive Manager and Project Manager for Wasafi Media Group since January 2021, overseeing sales growth and successful delivery of national festivals including all Wasafi Festivals. Demonstrates excellent leadership, client relations, and team coordination skills with a passion for delivering high-impact media solutions.

Overview

12
12
years of professional experience

Work History

Project Manager

Wasafi Media Group
01.2022 - Current

1. Successfully Managed Nationwide Wasafi Festivals (2023–2024)

Oversaw the end-to-end planning and execution of the annual Wasafi Festivals, attracting over 500,000 attendees across major cities in Tanzania and strengthening the brand’s national presence.

2. Secured Strategic Partnerships & Sponsorships

Played a key role in negotiating and securing multimillion sponsorship deals with top brands such as Vodacom, Pepsi, and InDrive, contributing significantly to the company’s event revenue.

3. Reduced Operational Costs by 20%

Implemented efficient budgeting and vendor negotiation strategies that led to a 20% reduction in logistics and production costs across festival seasons.

4. Improved Team Productivity & Coordination

Led cross-functional teams of over 50+ staff, including marketing, technical, and talent coordination units, ensuring timely and seamless project delivery.

5. Enhanced Brand Visibility & Media Coverage

Spearheaded PR and media campaigns that earned over 1 million views per event on Wasafi TV and digital platforms, boosting the group’s visibility and audience loyalty.

Sales Executive

Wasafi Media Group
01.2021 - Current


o Develop media plans that meet client needs and budgets.

o Pitch advertising packages to agencies

o Maintain and grow a portfolio of advertisers and sponsors.

o Regularly meet clients to understand their marketing objectives and offer tailored solutions.

o Ensure campaign execution and report performance.

o Identify new business opportunities and partners.

o Negotiate contracts and pricing.

o Prepare regular performance reports and forecasts for management.

o Track market trends and competitor activity.

o Plan and execute promotional campaigns for the media brand or specific shows/events.

o Work with production, digital, and creative teams to create marketing content.

o Ensure consistent branding across all channels and campaigns.

o Oversee online campaigns, social media promotions, and content strategies.

o Track online engagement and analyze digital campaign results.

o Organize and market events like concerts, festivals, and activations

o Handle sponsorship outreach and media coverage.

Advertising Consultant

EFM and ETV
01.2018 - 06.2020
  • Facilitate cold and warm calls to prospective leads; schedule and follow through on calls with leads and current customers
  • Source and work customer referrals
  • Answer all lead and customer questions accurately; prioritize and/or escalate lead and customer questions as needed
  • Perform cost-benefit analysis for prospective customers and advise on appropriate purchase options
  • Promote specific products as directed by upper management
  • Inform leads and customers of current promotions and discounts
  • Maintain positive business and customer relationships in the effort to extend customer lifetime value
  • Develop strategies for more effective sales, both individually and as part of a team
  • Track all appointments, sales, complaints, status reports, etc. thoroughly for manager review
  • Self-improve continuously by way of experience and manager feedback

Diamond Trust Bank
02.2017 - 05.2017
  • Manage customer’s accounts
  • Handle and resolve customer complaints
  • Deal directly with customers by telephone, electronically, or face to face
  • Keep records of customer interactions and transactions
  • Respond promptly to customer inquiry.

National Microfinance Bank
08.2016 - 12.2016
  • Reconciling the cash book and bank statement entries for a particular period of time by using excel
  • Provided Information to clients about legal mortgage and other securities
  • Responsible for POS biometric capturing of clients for the rollout of the agent banking network as well as delivering customer education

Ministry of Finance and Planning
08.2014 - 10.2014
  • Reviewed Public Expenditure (PER)
  • Reviewed Joint Assistance Strategy for Tanzania (JAST)
  • Reviewed General Budget Support (GBS)
  • Participated on the meetings with the Donors
  • Participated on Conference of Joint Evaluation of the Budget Support from different Development Partners i.e. World Bank and IMF
  • Acted as Secretariat on annual General Meeting of the Board of the Governor of PTA Bank

Minister of Meals and Accommodation

Institute of Finance and Management (IFM-SO)
01.2013 - 01.2014
  • Supervise on day to day meals and accommodation
  • Represent IFMSO in all tenders concerning the Institute
  • Ensure infrastructure and the environment is safe for the students
  • Inspect all hostels in campus and off campus to ensure that they are up to standards for student’s safety

Education

Bachelor - Banking and Finance

Institute of Finance Management (IFM)
Dar Es Salaam, Tanzania
07.2015

Advanced Certificate - Secondary Education

Mirambo High School
02.2012

Ordinary Certificate - Secondary Education

Mzinga Secondary School
10.2009

Primary Education - undefined

Hananasi Primary School
07.2004

Skills

  • Self-motivated graduate with well-developed banking and finance skills combined with flexible attitude to work
  • Dynamic, motivated, self-confident, honest, and respectable
  • Ability to work with minimum supervision and able to learn quickly and grasp complex issues
  • Ability to work harmoniously with people of different cultural background
  • Strive for quality in everything I do
  • Languages – I am fluent in spoken, written & listening in Swahili and English

References

Adrian, Njau, Commissioner of Aid Coordination, adrianjau@yahoo.com, +255 211 0336, +225 716 085 752, Ministry of Finance, P.O. BOX 9111, Dar es Salaam


Sheila Musa , Economist  Bank of Tanzania


Consolata A Mallya, Credit Manager  CRDB Bank , Cmallya68@gmail.com, +255 715 292 525

Awards

May 2008 – Jul 2009 Certificate of Appreciation and special award as a Treasure of Tanzania Young Catholic Students at Dar es Salaam Diocese, 14th-16th March 2018 Certificate of participation in peacebuilding and capacity building in humanitarian (Search for common ground)

Timeline

Project Manager

Wasafi Media Group
01.2022 - Current

Sales Executive

Wasafi Media Group
01.2021 - Current

Advertising Consultant

EFM and ETV
01.2018 - 06.2020

Diamond Trust Bank
02.2017 - 05.2017

National Microfinance Bank
08.2016 - 12.2016

Ministry of Finance and Planning
08.2014 - 10.2014

Minister of Meals and Accommodation

Institute of Finance and Management (IFM-SO)
01.2013 - 01.2014

Advanced Certificate - Secondary Education

Mirambo High School

Ordinary Certificate - Secondary Education

Mzinga Secondary School

Primary Education - undefined

Hananasi Primary School

Bachelor - Banking and Finance

Institute of Finance Management (IFM)
Petro Lazaro Njau