A dynamic and results-driven media and marketing professional with over 8 years of experience in brand activation, sales, project management, and broadcasting. Proven ability to lead large-scale events and execute strategic media campaigns. Currently serving as Sales Executive Manager and Project Manager for Wasafi Media Group since January 2021, overseeing sales growth and successful delivery of national festivals including all Wasafi Festivals. Demonstrates excellent leadership, client relations, and team coordination skills with a passion for delivering high-impact media solutions.
1. Successfully Managed Nationwide Wasafi Festivals (2023–2024)
Oversaw the end-to-end planning and execution of the annual Wasafi Festivals, attracting over 500,000 attendees across major cities in Tanzania and strengthening the brand’s national presence.
2. Secured Strategic Partnerships & Sponsorships
Played a key role in negotiating and securing multimillion sponsorship deals with top brands such as Vodacom, Pepsi, and InDrive, contributing significantly to the company’s event revenue.
3. Reduced Operational Costs by 20%
Implemented efficient budgeting and vendor negotiation strategies that led to a 20% reduction in logistics and production costs across festival seasons.
4. Improved Team Productivity & Coordination
Led cross-functional teams of over 50+ staff, including marketing, technical, and talent coordination units, ensuring timely and seamless project delivery.
5. Enhanced Brand Visibility & Media Coverage
Spearheaded PR and media campaigns that earned over 1 million views per event on Wasafi TV and digital platforms, boosting the group’s visibility and audience loyalty.
o Develop media plans that meet client needs and budgets.
o Pitch advertising packages to agencies
o Maintain and grow a portfolio of advertisers and sponsors.
o Regularly meet clients to understand their marketing objectives and offer tailored solutions.
o Ensure campaign execution and report performance.
o Identify new business opportunities and partners.
o Negotiate contracts and pricing.
o Prepare regular performance reports and forecasts for management.
o Track market trends and competitor activity.
o Plan and execute promotional campaigns for the media brand or specific shows/events.
o Work with production, digital, and creative teams to create marketing content.
o Ensure consistent branding across all channels and campaigns.
o Oversee online campaigns, social media promotions, and content strategies.
o Track online engagement and analyze digital campaign results.
o Organize and market events like concerts, festivals, and activations
o Handle sponsorship outreach and media coverage.
Adrian, Njau, Commissioner of Aid Coordination, adrianjau@yahoo.com, +255 211 0336, +225 716 085 752, Ministry of Finance, P.O. BOX 9111, Dar es Salaam
Sheila Musa , Economist Bank of Tanzania
Consolata A Mallya, Credit Manager CRDB Bank , Cmallya68@gmail.com, +255 715 292 525