Zourha MALISA
Dar Es Salaam
Summary
Innovative Managing Editor leveraging 8 years' visionary and progressive strategies to develop exceptional content for online platforms. Performance-driven facilitator working cohesively and collaboratively with multi-disciplined professionals and teams. Demonstrated in-depth knowledge of digital, delivering consistent. Ability of knowing audience by clearly defining the demographic and psychographic characteristics of audience
Overview
11
11
years of professional experience
Work History
Managing Editor Online & New Content
Mwananchi Communication Ltd
Dar Es Salaam
01.2023 - Current
- Content Strategy: Developing and implementing a content strategy that aligns with the organization's goals and target audience.
- Editorial Management: Managing a team of writers, editors, and content creators, providing guidance, feedback, and ensuring high-quality content production.
- Content Creation: Contributing to the creation of engaging and informative content, including articles, social media content, videos, and other multimedia formats.
- Content Optimization: Optimizing content for search engines (SEO) and user experience (UX). This includes implementing relevant keywords, meta tags, and structuring content in a way that improves search engine visibility and encourages user engagement.
- Performance Analysis: Analyzing content performance metrics, such as page views, engagement rates, conversion rates, and audience demographics. Using this data to identify trends, make data-driven decisions, and continuously improve content strategy and quality.
Web Editor
Mwananchi Communication Ltd
Dar Es Salaam, Tanzania
09.2017 - 12.2022
- Content Creation: Responsible for generating and curating content for the website. This includes writing and editing articles, product descriptions, and other textual content.
- Editing and Proofreading: Review and edit the content to ensure grammatical correctness, clarity, and consistency, verify facts, check for spelling errors, and ensure that the content adheres to the website's style guidelines.
- Content Management: Organize and manage the website's content. They categorize and tag articles, optimize content for search engines (SEO), and ensure that the content is easily discoverable and accessible to users.
- SEO Optimization: To ensure that the website's content is optimized for search engines. They incorporate relevant keywords, meta tags, and descriptive headings to improve the website's ranking in search results.
Chief Editor
Times Radio FM
Dar Es Salaam, Tanzania
01.2016 - 07.2017
- Program Planning: As a Program Producer/Content Provider, responsible for planning and developing the overall content strategy for a program or project.
- Content Creation: To oversee the creation of content, which may include scripts, videos, articles, and podcasts.
- Project Management: To manage the entire production process, including timelines, budgets, and resources.
Program Producer/Content Provider
Times Radio FM
Dar Es Salaam , Tanzania
01.2012 - 01.2014
- Content Creation: To oversee the creation of content, which may include scripts, videos, articles, and podcasts.
- Project Management: To manage the entire production process, including timelines, budgets, and resources.
Education
Master of Arts - Master of Arts in Mass Communication
St. Augustine University Of Tanzania
Dar Es Salaam, Tanzania11.2024
Bachelor of Arts - Bachelor of Arts in Mass Communication
Tumaini University
Dar Es Salaam, Tanzania11.2022
Google Analytics
Google Academy
Google 08.2019
Online Digital Marketing
Google Academy
Google 01.2019
Diploma in Journalism
Diploma in Journalism At Royal College of Tanzania
Dar Es Salaam, Tanzania12.2016
Diploma in Public Relations And Advertising
Dar Es Salaam School of Journalism
Dar Es Salaam12.2013
Skills
- Editorial proficiency
- Content strategy
- SEO knowledge
- Digital publishing tools
- Analytics and data-driven decision-making
- Social media management
- Team management and collaboration
- Adaptability and staying updated
Timeline
Managing Editor Online & New Content
Mwananchi Communication Ltd
01.2023 - Current
Web Editor
Mwananchi Communication Ltd
09.2017 - 12.2022
Chief Editor
Times Radio FM
01.2016 - 07.2017
Program Producer/Content Provider
Times Radio FM
01.2012 - 01.2014
Master of Arts - Master of Arts in Mass Communication
St. Augustine University Of Tanzania
Bachelor of Arts - Bachelor of Arts in Mass Communication
Tumaini University
Google Analytics
Google Academy
Online Digital Marketing
Google Academy
Diploma in Journalism
Diploma in Journalism At Royal College of Tanzania
Diploma in Public Relations And Advertising
Dar Es Salaam School of Journalism
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