ZAINAB ABDALLAH MKWEPO
Dar Es Salaam
Summary
Diligent Communications and Project Manager with 7+ years progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Adept at planning, directing and maintaining continous operations in various projects and departments.
Overview
10
10
years of professional experience
Work History
Director of Business and Operations
Audience Agency Limited
05.2024 - Current
- Increased client's brand's awareness by leading teams that develop and execute marketing campaigns.
- Utilized analytics tools to track campaign performance, identifying areas of improvement for future marketing initiatives.
- Implemented strategic partnerships with complementary brands, expanding reach and generating new revenue streams.
- Managed budgets effectively for numerous marketing projects
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Country Marketing and Communications Manager/Project Manager
Adanian Labs Tanzania
01.2022 - Current
- Developed communications strategies to drive awareness and ROI
- Supported plans through development and implementation of internal and external communication strategies
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders
- Analyzed market data to inform strategic decisions
- Developed and promoted corporate brand, images and identity to media and public
- Prepared RFP and RFQ responses for new business pitches and presentations
- Evaluated program effectiveness to determine return on investment
- Led public relations and communications team of four professionals with a focus on achieving PR and marketing results
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders
- Oversaw high profile projects for by planning, designing, and scheduling phases
Account Manager, Marketing
Smartcodes
09.2018 - 12.2021
- Developed campaigns and specific marketing strategies for clients like Exim Bank, NCBA, Vodacom Tanzania, Precision Air, NMB Bank, Darceramica, Ramada Resort, GSM and more
- Wrote engaging and successful marketing, advertising and website copy
- Identified appropriate marketing channels and target customers for campaigns
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics
- Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
- Oversaw new business development and customer servicing
Sales and Marketing Manager
Ahsante Tours and Safaris
01.2015 - 12.2017
- Analyzed sales and marketing data for improved strategies
- Cultivated and maintained strategic alliances with key partners and vendors
- Managed sales promotions and marketing strategies on major social media sites
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
- Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success
- Developed and implemented SEO techniques to maximize internet traffic and presence
Education
Bachelor of Arts - Arts And Design
University of Dar Es Salaam
12.2018
Skills
- Internal and External Communications
- Strategic Development
- Pricing Structures
- Brand Management
- Critical Thinking
- Customer Demographics
- Public and Media Relations
Timeline
Director of Business and Operations
Audience Agency Limited
05.2024 - Current
Country Marketing and Communications Manager/Project Manager
Adanian Labs Tanzania
01.2022 - Current
Account Manager, Marketing
Smartcodes
09.2018 - 12.2021
Sales and Marketing Manager
Ahsante Tours and Safaris
01.2015 - 12.2017
Bachelor of Arts - Arts And Design
University of Dar Es Salaam
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