YUSUPH MKUNZA
Dar es Salaam
Summary
Accomplished Sales and Marketing Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects, and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.
Overview
15
15
years of professional experience
Work History
Sales Manager
Megmella Stationers Enterprises
09.2022 - Current
- Managing all the sales related activities
- Pushing the sales of the newly introduced Stationeries e.g Ream Papers, Exercise Books, etc
- Key Account Management; Managing all the sales in the Key Accounts
- Cash Management; making sure all the cash sales were handled properly
- Channel Management; listing and serving the new customers
- Business Development; seeking new business opportunities and ventures so as to increase the sales revenue
- Increased the sales revenue of the Ream Papers by 20% from an initial 40% up to 60% by pushing the retail sales in the markets
- Creating a good and friendly business environment between the customers and the company which created trust and business growth
- Business growth via Free Delivery and increasing Upcountry Listing of the distributors
- Products Development; by introduction of different products that push the sales revenue
- Credit Management; creating the new credit system, whereby the Wholesale traders were allowed to pay after 45 days of Credit
- Conducting Marketing Research to check the competition price and marketing activities
Assistant Product Development & Brands Manager
Chemi and Cotex Industries Limited {CCIL}
04.2017 - 07.2022
- Business development by creating new products from creative, designing and development
- Products branding and marketing
- Liaising between the company and the agencies
- Initiating brand visibility and availability
- Coordinating Sales Promotions via Sampling, Demonstrations & Consumer insights
- Conducting Marketing research/ Outlets census/Listing
- Managing commercial vehicles and Outlets Branding
- Contributing in the business growth by designing and launching new products in the market every month eg
- New Whitedent Smile, Bodyguard Hand Sanitizer, New Bodyline Naturals, Lovely Glycerin, New Afro gel etc
- Strengthening Brand awareness and positioning in the market; by emphasizing intensive Branding in the Vans, Outlets, and the Key Accounts, Top Shelf Merchandising and Marketing campaigns
- Conduct marketing research for different products and create a database for them
- E.g
- Salons database, Dsm Pharmacy Database, Schools database, etc
- Planning and organizing the Whitedent school sensitization program annually, which involves more than 500,000 students being sensitized in 1000 schools from 200 towns around the country
- Managing Sales Activations in pushing the sales of the newly launched products to achieve the sales target e.g
- Tressa Relaxer Product, Bodyline Natural Premium Petroleum Jelly, etc
Marketing Brand Executive
Chemi and Cotex Industries Limited {CCIL}
12.2013 - 04.2017
- Leading Sales and Marketing activations
- Initiating brand visibility and availability
- Client-Agency relationship management
- Consumer insights/Trade survey
- Supervising promotional activities
- Performing any other duties assigned by Brand managers
- Brand positioning, I have contributed highly in the positioning of our petroleum jelly product named Babysoft, I personally handled the sales promotion of the product during its launch in 2014 and led the successful campaign by selling 5000 cartons in 8 weeks across the country which was a record sale that year
- Supervising the marketing activations throughout the countries and creating the database for the most potential market areas
- Creating a hardworking team with solid discipline which was able to meet the projected sales target
- Creating the important Database through the Listing of all Outlets(shops) and Salons in 2017, the data was letter used to create the route plans and sales revenue plans by differentiating the most effective routes and non effective
Sales & Marketing Executive
Code Marketing Limited
01.2012 - 11.2013
- Leading Sales and Marketing activations
- Initiating brand visibility and availability
- Client-Agency relationship management
- Consumer insights/Trade survey
- Supervising promotional activities
- Ensuring the company’s presence and participation in the major trade events and exhibitions such as Dar es salaam International Trade Fair.(Saba Saba)
- New product launch and brand management; I worked with the Brand Manager to launch a new hair care product called Tressa and how to manage a brand to make it one of the biggest brands in hair care category in Tanzania
- I personally handled the Trade and Market survey for Pilau Masala and guest soaps product which led to the later market introduction of the products by the company
Sales Officer
ECOBANK
01.2010 - 12.2011
- -Promoting the sales and marketing of the bank’s products
- -Finding new customers and opening new accounts
- -Collecting feedback from the customers on the quality of the services provided
- Brand awareness; Ecobank brand was introduced to the people
- Accounts Opening; a number of accounts were successfully opened
- Income generation; from the new accounts which were opened
- Participation in sales and marketing exhibition which provided positive results to the Bank
Education
Bachelor - Geography and Environmental Studies
University of Dar es Salaam
01.2009
Advanced Certificate - Secondary Education Examination
Tambaza High School
01.2006
Certificate - Secondary Education Examination
Kibasila Secondary School
01.2003
Skills
- Sales Promotion
- Marketing Strategy
- Channel Management
- Retail Management
- Business Development
- Products Development
- Branding
- Business Relationship Management
- Social Media Management
- Key Account Management
- New Business Development
- Strategic Planning
- Business Planning
- Sales Tracking
- Lead Generation
- KPI Tracking
- Market Research
- Order Management
- Sales presentation
- Territory sales management
- Proposal Development
- Sales team training
- Sales operation
- Revenue Forecasting
References
- Miss Neema Mkunza, Financial Analyst & Reports Manager, CRDB BANK, Dar es Salaam, +255 754 711 149
- Miss Victoria Michael, Chief Operation Officer, Megmella Stationers Enterprises, Dar es Salaam, +255 713 842606
Hobbies and Interests
- Soccer
- Technology
- Travelling
Skillsandexperience
- Managing Sales Promotions and Activations
- Planning, Creating and implementing the Marketing Strategy
- Conducting Trade Surveys/Marketing Research
- Media Management
- Channel Management
- Retail Management
- Business Development
- Products Development
- Branding (Vehicles, Outlets, etc.)
- Business Relationship Management
- Social Media Management
- Key Account Management
Personal Information
- Place of Birth: Dar es Salaam
- Date of Birth: 04/04/86
- Nationality: Tanzania
Timeline
Sales Manager
Megmella Stationers Enterprises
09.2022 - Current
Assistant Product Development & Brands Manager
Chemi and Cotex Industries Limited {CCIL}
04.2017 - 07.2022
Marketing Brand Executive
Chemi and Cotex Industries Limited {CCIL}
12.2013 - 04.2017
Sales & Marketing Executive
Code Marketing Limited
01.2012 - 11.2013
Sales Officer
ECOBANK
01.2010 - 12.2011
Bachelor - Geography and Environmental Studies
University of Dar es Salaam
Advanced Certificate - Secondary Education Examination
Tambaza High School
Certificate - Secondary Education Examination
Kibasila Secondary School
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