Yannick Kisula
Kinshasa
Summary
Skilled Marketing professional with +10 years of proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand impact through innovative campaigns and effective communication strategies.
Overview
15
15
years of professional experience
Work History
Senior Brand Manager for Premium, Enterprise, and Youth Markets
Vodacom Congo SA
Kinshasa
05.2017 - Current
- Develop and implement strategic brand plans with years of leading brand equity share, market share, revenue, and profitability increase.
- Provide guidance on local execution of Vodafone brand identity standards across channels, including ATL, BTL, web, mobile, and retail outlets.
- Collaborate with cross-functional teams to ensure successful execution of brand and commercial initiatives within timelines and budgets.
- Manage the development of campaign creative concepts, leveraging digital channels to reach target audiences.
- Lead the design of promotional activities, including advertising, public relations, and B2C/B2B events.
- Maintain excellent relationships with external vendors such as agencies, printers and designers.
Acting Head of Digital Marketing
Vodacom Congo SA
Kinshasa
04.2018 - 11.2018
- Oversaw social media and digital marketing strategy to increase Vodacom brand exposure and audience engagement.
- Managed Vodacom DRC social media profiles, implementing strategies to grow followers, engage the audience, and increase brand awareness.
- Led SEO efforts, including keyword research, content strategy, and link-building to improve organic search rankings of online campaigns.
- Ensured compliance with data protection and privacy laws in all digital marketing activities.
- Evaluated customer feedback and online behavior to refine digital marketing tactics and improve online engagement.
- Monitored digital marketing trends and technologies to stay ahead of the competition and propose innovative solutions
Brand manager for Youth Segment and Marketing support for the Vodacom Foundation
Vodacom Congo SA
Kinshasa
03.2015 - 04.2017
- Responsible for optimizing the financial value of the Vodacom brand in the youth market, representing over 60% of the customer base.
- Championed the design and launch of Vodacom's youth-dedicated sub-brand (JS8), resulting in a positive impact across KPIs.
- Implementation of CSR campaigns to promote the use of technology to facilitate young people's access to education and employment.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Led the delivery of the largest brand-building program in DRC, promoting the discovery of music talents and serving as a digital services penetration accelerator among youth.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
Regional Sales & Marketing Manager
Marsavco SA
Kinshasa
11.2013 - 02.2015
- Developed and implemented regional sales and marketing strategies to achieve revenue goals.
- Managed relationships with clients and partners in DRC's interior regions.
- Management of a customer portfolio of $30m and monitor its development through prospecting, recruiting, and retaining distributors.
- Increased participation of regional distributors in national marketing programs, resulting in sales growth of more than 20% in one year.
- Interviewed and hired talented regional sales representatives to add value to Marsavco's market expansion efforts.
Marketing Manager
Marsavco SA
Kinshasa
08.2012 - 10.2013
- Promoted to lead the implementation of marketing plans, appointed member of the new product development committee.
- Lead a team of eight and effectively managed a $5M annual budget.
- Led a joint marketing unit with Unilever for the development of iconic brands such as Blue Band, Omo, and Lux in the DRC market.
- Implementation of a merchandising strategy resulting in consistent presentation across modern trade channels to achieve double-digit customer ease of shopping growth.
- Directed campaign development and multichannel production of advertising materials.
- Responsible for the design and implementation of market research.
Marketing Assistant
Marsavco SA
Kinshasa
06.2011 - 07.2012
- Company Overview: - Unilever Group Subsidiary, Kinshasa, DRC
- Recruited to oversee the development of advertising and promotional campaigns for three distinctive product categories
- Executed promotions, sponsorships, and community events to further increase the company's awareness as well as its home care, personal care, and food products
- Conducted competitive analysis, consumer insights development studies, and report findings to the Sales & Marketing Director
- Established follow-up communications with suppliers, agencies, and media partners to ensure effectiveness of campaign rollouts
- Took extensive training from Unilever International Training Center on category architecture, and brand hierarchy
Financial Advisor Trainee
William Albert Securities Ltd
Bedford
05.2010 - 10.2010
- Company Overview: , Bedford, UK
- Advanced training on systems, operations, products, services, and financial regulations to obtain a financial advisory license
- Qualified as a telemarketer upon completion of compliance training on the UK financial market regulations
- Provide clients with investment advice
Education
Bachelor of Business Administration -
London Southbank University
London, UK06.2010
MBA -
University of Cumbria
10-2025
Skills
- Team management
- Marketing management
- Brand management
- Business development
- Project management
- Market research
- Digital marketing
- Negotiation
- Collaboration
- Presentation
- Microsoft Office
- Relationship management
- Advertising Management
- Consumer insights
- Sales
- Product management
- Customer segmentation
- Budget management
- Time management
- Adaptability
Certificates
- Segment Marketing for Consumer Marketing, The Vodafone Learning Center, Oct 2024
- Generative AI, SkillSoft, Oct 2024
- Finance Essentials, Harvard Manage Mentor, June 2024
- Customer Focus, Harvard Manage Mentor, June 2024
- Business Case Development, Harvard Manage Mentor, May 2024
- Strategic Thinking, Harvard Manage Mentor, May 2024
- Building Up Your Emotional Intelligence, SkillSoft, Apr 2024
- The Value Proposition - Getting Your Speech Right, SkillSoft, Apr 2024
- Developing a Mindset for Growth and Learning, SillSoft, Apr 2024
- Commercial and Service Management Propositions, SkillSoft, Feb 2024
- The Purpose Led Organization, The Vodafone Learning Center, Mar 2021
- Introduction to Big Data, The Vodafone Learning Center, Feb 2019
- How to Keep Pace With Accelerated Change, The Vodafone Learning Center, Mar 2019
- Digital Marketing Tools and Technique, Oct 2017
- Digital Communication Strategy and Planning, Oct 2017
- General Data Protection Regulation, Jul 2016
- Brand Hierarchy, May 2012
Accomplishments
- 3x Best employee of the quarter recognition at Vodacom Congo SA - MD Awards
- 3x Best campaign recognition at Vodacom/Vodafone Group - Brand Awards
- 2x Best employee of the year at Marsavco/Unilever - Marsavco Stars
Volunteer Experience
Fondation Ngudianza, , Kinshasa, DRC, Social Activist, Kinshasa, 2019-09, Present
Extracurricular Activities
Creation from scratch of the first ecological cleaning company in the DRC for the offices, residences, textiles, airplanes, boats, and car fleets.
Hobbies and Interests
Tennis, Music, Travelling, Gastronomy, Reading, Adventure, History
Languages
French
First Language
English
Proficient (C2)
C2
References
To be provided on request.
Timeline
Acting Head of Digital Marketing
Vodacom Congo SA
04.2018 - 11.2018
Senior Brand Manager for Premium, Enterprise, and Youth Markets
Vodacom Congo SA
05.2017 - Current
Brand manager for Youth Segment and Marketing support for the Vodacom Foundation
Vodacom Congo SA
03.2015 - 04.2017
Regional Sales & Marketing Manager
Marsavco SA
11.2013 - 02.2015
Marketing Manager
Marsavco SA
08.2012 - 10.2013
Marketing Assistant
Marsavco SA
06.2011 - 07.2012
Financial Advisor Trainee
William Albert Securities Ltd
05.2010 - 10.2010
Bachelor of Business Administration -
London Southbank University
MBA -
University of Cumbria
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