Winner Kitali
Coffee Lodge | Elewana
Arusha,01
Summary
A results-driven Sales and Marketing Manager with proven experience in developing and executing strategic sales initiatives, driving revenue growth, and building long-term client relationships. Skilled in business development, key account management, market analysis, contract negotiation, and marketing strategy, with a strong ability to identify new opportunities and exceed commercial targets. Adept at leading cross-functional teams, managing high-value corporate and trade accounts, and delivering exceptional customer experiences. Recognized for combining strategic thinking with a hands-on approach to achieve sustainable business growth and strengthen brand presence in competitive markets.
Overview
5
5
years of professional experience
Work History
Sales and Marketing Manager
Elewana Collection-Arusha Coffee Lodge
12.2024 - Current
- Facilitated client meetings to understand needs and tailor solutions accordingly.
- Implemented customer feedback mechanisms for continuous improvement in service delivery.
- Identified emerging trends for proactive adjustments in marketing campaigns.
- Nurtured strong client relationships to foster loyalty and repeat business.
- Analyzed competitive landscape for strategic positioning and differentiation.
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Sales & Reservation Manager
Jacaranda Heritage Camps
07.2022 - 11.2024
- Increased the number of sales by creating brand awareness and intensive marketing considering the camp was new
- Enhanced customer satisfaction by efficiently managing reservation inquiries and bookings.
- Participated spotlights,trade shows and fairs,
- Coordinated closely with other departments, such as housekeeping and operation, to ensure seamless guest experiences from booking throughout there stay.
- Researched on the market trend and seeing how to incorporate it the business to promote the business
- Handled clients complaints that arose
- Maintained comprehensive knowledge of property features, amenities, policies, and local attractions to provide accurate information to guests at all times.
- Collaborated with the management to develop promotional offers that drove revenue growth.
- Assessed data analytics reports related to booking patterns in order to optimize staffing levels during peak seasons or periods of low demand accordingly.
- Analyzed booking trends to forecast demand, enabling informed decision-making on pricing strategies.
- Organized farm trips for our clients (tour operators),allowing them to experience our camp first hand.
- Regularly checked up with potential customers making sure that they were well updated with necessary information maintaining good business relationship
- Handled high volumes of incoming calls professionally while multitasking other administrative tasks essential to the role.
- Monitored customer reviews and feedback to maintain satisfaction and provide superior customer service.
Sales Manager
Kili Treks Tanzania
01.2021 - 06.2022
- Handled social media ensuring brand awareness and engaging with potential customers
- Responded to emails ensuring that the customers queries were well taken care of
- Gave briefings to customers making sure they understood what to expect with the whole trip
- Made sure we kept in touch with customers for referral purposes
Education
MBA - Corporate Management
Institute of Accountancy Arusha
07-2027
Bachelor of Economics and Finance -
Institute of Accountancy Arusha
01-2022
Certificate of Advanced level -
Loyola High School
01-2019
Certificate of Ordinary Level -
Anwarite Girls' Secondary School
01-2016
Certificate of primary Level -
Ebenezer Pre and Primary School
01-2012
Skills
- Strong leadership character
- Excellent use of systems such as Resrequest,Qlik,Google docs
- Competitor analysis
- Sales presentations
- Business growth and retention
- Sales tracking
- Rapport and relationship building
- Strong Organization
- Customer service and guest relations expertise
- Driving
Languages
English
Kiswahili
Languages
6,C2,6,C2
Timeline
Sales and Marketing Manager
Elewana Collection-Arusha Coffee Lodge
12.2024 - Current
Sales & Reservation Manager
Jacaranda Heritage Camps
07.2022 - 11.2024
Sales Manager
Kili Treks Tanzania
01.2021 - 06.2022
Certificate of primary Level -
Ebenezer Pre and Primary School
Certificate of Ordinary Level -
Anwarite Girls' Secondary School
Certificate of Advanced level -
Loyola High School
Bachelor of Economics and Finance -
Institute of Accountancy Arusha
MBA - Corporate Management
Institute of Accountancy Arusha