Winfrida Massawe

• Managing the client relationship through effective communication, problem-solving, and responding to requests.
• Brainstorming ideas and advertising strategies with clients and assist them in developing advertising campaigns.
• Collaborating with the creative team to design creative client campaigns.
• Preparation of client social media calendar.
• Preparation and managing job tracker for internal purposes and managing job tracking.
• Planning and organizing research and brainstorming session to discuss and review tasks on hand, weekly and monthly.

• Responsible for the community management of Tanzania Breweries Limited digital channels, and overseeing the digital creatives of DSTV Tanzania.
• Created concepts for campaigns and social media content.
• Implemented all social media and communication campaigns.
• Contributed to related communication vehicles and ensured the integration of the community for promotion.
• Measure the surest and chimunity engagement of the client's digital accounts and provided reports to the

• Prepared weekly and monthly reports for the respective clients.

• Community management of the following clients; Stanbic Bank, Standard Chartered Bank, CEO Roundtable of Tanzania
• Responded to public comments and customer queripromptlyner
• Monitored online reviews and public commentary
• Utilized analytics tools such as Sociality, Social Pilot and Agorapulse to measure the success of digital campaigns.
• Generated regular reports analyzing digital performance to show progress and industry/competitor activity.
• Proposed new ideas and concepts for social media content.