Vijay Saraswat
Ajmer
Summary
MBA (Marketing & Finance) professional, offering 18 years of experience in synergizing business, marketing and creative goals towards building brands and growing market share; targeting strategic level assignments in Sales & Marketing with a growth-oriented organization Profile Summary Strong business acumen with skills in enhancing market share of the organization by establishing strategic alliances and tie-ups with channel partners; steering sales operations and driving aggressive growth of products while building professional relationships with external & internal partners to enhance functional capability and ensure alignment on objectives Expertise in implementation of product roadmaps, sales & marketing strategies, programs to improve sales opportunities; developed short & long-term strategic plans including annual business plans, promotion & innovation strategies with budget responsibility Skilled in processing import as well as export orders and the respective shipping processes with prioritization of different shipments; ensuring an appropriate order flow with the compliance to organizational policies Spearheaded team to prepare and deliver sales presentations to new and existing customers to drive new business as well as to protect and increase existing business Proven skills in performing market research and developing marketing strategy with maximum customer & dealer satisfaction An effective communicator & negotiator with strong analytical, problem-solving and organizational skills
Overview
19
19
years of professional experience
1
1
Certification
Work History
International Business Operation Head (Sales and Marketing)
Kamal Steel Limited
09.2024 - Current
- Headed channel sales of long products (TMT bars), successfully expanding the business and improving profitability by identifying and developing long-term revenue growth opportunities.
- Mapped customer requirements, provided tailored solutions, and delivered technical presentations, collaborating with internal teams to secure deals.
- Reviewed and responded to RFQs with detailed proposals and techno-commercial offers, participating in bidding to quote competitive prices.
- Drove long-term and short-term business development strategies and initiatives.
- Monitored and guided the sales team, ensuring business volume growth through effective motivation and leadership.
- Cultivated and maintained relationships with a large customer base, gathering feedback and coordinating with solution teams to refine offerings.
Deputy General Manager (Sales and Marketing)
AARTI Strips Private Limited
07.2019 - 09.2024
- Heading channel sales of long product (TMT Bars) & Flat Products (Galvanized, Galvalume & Colour Coated) with a goal of expanding the business & improving profitability along with identification & development of long-term revenue growth.
- Mapping customer requirements, providing customized products and delivering technical presentations; liaising with internal teams to close the potential deals.
- Reviewing RFQs received from clients and responding to RFQs with detailed proposals & techno-commercial offers and participating in bidding for quoting price.
- Executing plans to reach out unexplored market segments & customer groups for business expansion.
- Driving the overall long and short-term business development strategies and initiatives.
- Tracking marketing parameters such as pricing, distribution, and POS to assist in better positioning.
- Monitoring of performance of the sales team to ensure growth in business volume through provision of proper guidance and motivation.
- Maintaining relationships with the large customer base and obtaining regular feedback; coordinating with the different solution building teams for refining solutions.
- Ensuring complain resolution pertaining to quality of product & dispatching; collaborating with PPC for production planning, logistics for dispatch planning and accounts for timely billing.
- Providing guidance, motivation and training to the team mates; ensuring optimum solution for all operational and sales related issues.
- Processing orders as per standard operating procedure within defined Turn Around Time (TAT).
- Nepal & India
Regional Manager (Sales and Marketing)
Gallantt Ispat Ltd.
Lucknow
08.2017 - 06.2019
- Spearheaded channel sales of long product (TMT Bars) for UP Region while working upon Advertising & Branding Management.
- Led the entire gamut of Branding & Advertising activities including the following: Organizing events for the Architects, Engineers, Contractors, Distributors and Dealers.
- New Scheme Introduction for Sales Promotions.
- ATL & BTL Activities.
- Organizing Mason Meet at retailer point for brand promotion.
- Developed and managed distribution channel and ensured timely complain resolution pertaining to quality of product & dispatching.
- Formulated corporate goals, short & long-term budgets, developed business plans for accomplishment of target & goal of organization.
- Evaluated and reviewed company’s integrated operations, business practices, updated, streamlined opportunities, and eliminated non-value added activities.
- Lucknow, U.P.
Manager (Marketing & Sales)
Bhushan Power & Steel Ltd.
11.2011 - 07.2017
- Managed the sales of the Galvanized & Galvalume Products.
- Launched Galvanized Product in Odisha successfully; managed 5000 MT direct sale of galvanized and galvalume product and 25000 MT dispatch of galvanized and galvalume product from Odisha plant to depot.
- Managed a team of 5 marketing officers; worked in SAP environment and supervised channel sales of coating product (Galvanized, Galvalume & Color) for Odisha region along with order requirement for PAN India depot.
- Played a key role in the SAP implementation for the company.
- Odisha
Assistant Manager (Marketing & Sales)
Gallantt Ispat Ltd.
08.2009 - 10.2011
- Acted as a part of Marketing Team; launched new company & brand in UP successfully.
- Witnessed 2000 MT (TMT Bars) sale in Lucknow, Varanasi, and Azamgarh and managed a team of marketing officers.
- Lucknow / Varanasi / Azamgarh
Relationship Manager
Vodafone
Ajmer
06.2007 - 07.2009
- Achieved 100% collection target of HNI & corporate subscriber, expanded HNI base from 90 to 400 in Ajmer, Kishangarh, Bewar and Pushkar.
- Delivered valued services to clients, promoted VAS & Vodafone handsets to HNI subscribers, created Corporate Fresh and Add-on Postpaid Sales and organized events for HNIs on monthly basis.
- Rajasthan
Education
MBA - Marketing & Finance
Maharshi Dayanand Saraswati University
Ajmer01.2007
B.Com -
Maharshi Dayanand Saraswati University
Ajmer01.2005
'O' Level Diploma - Computers
DOEACC Society
New Delhi01.2004
Skills
- Strategic sales and marketing planning
- Order and logistics management
- Market and competitor analysis
- Channel and distribution management
- Brand promotions and launches
- New business development
- Team building and leadership
- Negotiation skills
- Communication skills
- Problem solving
- Decision making
- Microsoft Office Suite
- SAP software
- Internet applications
Certification
Leadership Skills, IIM Ahmedabad
Personal Information
Date of Birth: 08/26/83
Languages
- Hindi
- Rajasthani
- English
Core Competences
- Strategic Sales & Marketing Planning
- Order/Logistics Management
- Market & Competitor Analysis
- Channel/Distribution Management
- Brand Promotions & Launches
- New Business Development
- Team Building & Leadership
Timeline
International Business Operation Head (Sales and Marketing)
Kamal Steel Limited
09.2024 - Current
Deputy General Manager (Sales and Marketing)
AARTI Strips Private Limited
07.2019 - 09.2024
Regional Manager (Sales and Marketing)
Gallantt Ispat Ltd.
08.2017 - 06.2019
Manager (Marketing & Sales)
Bhushan Power & Steel Ltd.
11.2011 - 07.2017
Assistant Manager (Marketing & Sales)
Gallantt Ispat Ltd.
08.2009 - 10.2011
Relationship Manager
Vodafone
06.2007 - 07.2009
MBA - Marketing & Finance
Maharshi Dayanand Saraswati University
B.Com -
Maharshi Dayanand Saraswati University
'O' Level Diploma - Computers
DOEACC Society