VERONICA FELIX SEBISAHO
Dar Es Salaam
Summary
Dynamic marketing professional with proven expertise at Britam Tanzania in strategic marketing and relationship building. Successfully enhanced brand engagement through innovative content creation and effective social media management. Adept at analyzing performance metrics to drive campaign success, while leading teams to exceed customer satisfaction goals. Proficient in SEO and digital content generation.
Overview
4
4
years of professional experience
Work History
Marketing Assistant
Britam Tanzania
Dar es Salaam
02.2025 - Current
- I help create and schedule engaging content for our social media platforms, ensuring our brand feels relatable and trustworthy.
- I make outbound calls to both new and existing customers, providing them with product info, answering questions, and building relationships.
- I track campaign performance and help deduce KPls to see what's working and where we can grow.
- Writing clear, organized reports is part of my routine, helping our team make informed marketing decisions.
- I also assist in coordinating events, promotions, and internal team activities-keeping everything running smoothly and creatively.
- I support the sales team by following up with leads and helping convert inquiries into actual policyholders.
- I manage customer feedback and contribute ideas to improve our service experience based on real conversations and insights.
- I occasionally design simple graphics and help brainstorm campaign ideas that align with our brand and seasonal goals.
Social Media Marketer
Helabet
Dar es Salaam
10.2024 - 01.2025
- Developed brand voice and social media presence by creating engaging content.
- Built relationships with influencers for brand promotion.
- Increased website traffic through effective use of SEO techniques.
- Managed all social media platforms to enhance customer interaction.
- Content Strategy and Creation: Developed and executed social media content calendars, aligning posts with brand voice and marketing objectives.
- Created engaging multimedia content (graphics, videos, and copy) tailored to each platform's audience.
- Audience Engagement: Managed my social media accounts across platforms such as Instagram, Tiktok and LinkedIn, fostering an interactive online community by responding promptly to comments, messages, and inquiries, increasing overall engagement.
- Campaign Management: Planned and implemented paid and organic social media campaigns.
- Analytics and Reporting: Monitored and analyzed performance metrics, utilizing insights to refine strategy and improve KPIs. Compiled monthly performance reports for stakeholders, demonstrating growth in followers, engagement rates, and conversions.
- Brand Collaboration: Collaborated with influencers, brand partners, and other stakeholders to create campaigns that resonated with target audiences, strengthening brand loyalty and expanding audience reach.
Team Leader Customer Representative
PRINCESSBET LEISURE Ltd
09.2023 - 06.2024
- Processed customer transactions and created tickets for customer inquiries to ensure efficient service delivery.
- Lead and motivate a team of customer representatives to achieve and exceed performance targets, including sales quotas, customer satisfaction scores, and response times.
- Set clear objectives for the team, regularly monitoring performance and providing feedback to ensure continuous improvement.
- Coordinated between operational teams, technical departments and broker companies to ensure seamless communication and collaboration.
- Develop and implement strategies to optimize workflows and enhance efficiency within the customer service team.
- Maintain accurate records of customer interactions, feedback, and performance metrics, utilizing this data to inform decision-making and drive improvements.
- Handle escalated customer inquiries and complaints effectively, demonstrating professionalism and empathy while working towards swift resolution.
- Led project coordination, resulting in timely delivery.
Customer Support Representative
PRINCESSBET LEISURE Ltd
Dar Es Salaam
02.2022 - 08.2023
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Educated customers on special pricing opportunities and company offerings.
- Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
- Assisted customers with making payments or establishing payment plans to bring accounts current.
- Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
- Informed customers about billing procedures, processed payments, and provided payment options setup assistance.
- Escalated customer concerns, issues, and requirements to supervisors for immediate rectification.
Marketing Agent
NEIKED
Tanzania
11.2021 - 01.2022
- Building a rapport with clients by listening to their needs and identifying their wants and desires.
- Conducting market research to identify potential new markets for products or services.
- Assisting in creating brochures, flyers, advertisements, and other promotional materials for products or services.
- Developing and implementing marketing plans for clients' products or services, such as social media campaigns or website development.
- Maintaining contact with existing customers to ensure satisfaction with products or services.
- Preparing proposals to help clients develop strategies to promote their products or services.
- Reviewing market trends and competition, and recommending changes to existing marketing strategies accordingly.
- Developing long-term relationships with clients based on trust and mutual respect.
Education
Bachelor's Degree of Education - Science (Biology and Chemistry)
Mwenge Catholic University
Kilimanjaro11.2018
Advanced Certificate of Secondary Education Examination (ACSEE) - Physics, Chemistry and Biology
Loleza Girls High School
Mbeya06.2015
Certificate of Secondary Education Examination (CSEE) -
Boniconsilii Mabamba Girls Secondary School
Kigoma11.2012
Skills
- Time Management
- Verbal and Written Communication
- Call Centre Operations
- Strategic Marketing
- Promotional Events
- Microsoft Office Expertise
- Relationship Building
- Effective Listening
- Schedule Management
- Platform proficiency
- Hashtag usage
- SEO knowledge
- Content creation
- Social media management
- Search engine optimization
- Customer relationship management
- Team leadership
- CRM management
- Administrative office operations
- Customer service
- Data entry
- Promotional writing
- Paid social advertising
- Online and traditional marketing
- Digital content generation
- Digital marketing
- Influencer outreach
- Social media posts
References
- Mr. Edward Shilla, Sales and Marketing Manager, NEIKED!, +255 754 711 310
- Mr. Hakan Aric, Country Manager, PRINCESS LEISURE Ltd, +255 744 669 984
- Ms. Dorothy William Nyamwihula, Airtel Money NOC Manager and Integrations Engineer, AIRTEL, +255 784 670 145
- Ms. Leoncia Makubo, Marketing Manager, Britam Tanzania, +255 754 826 384
Languages
- English, Fluent
- Swahili, Native
Personal Information
Nationality: Tanzanian
Timeline
Marketing Assistant
Britam Tanzania
02.2025 - Current
Social Media Marketer
Helabet
10.2024 - 01.2025
Team Leader Customer Representative
PRINCESSBET LEISURE Ltd
09.2023 - 06.2024
Customer Support Representative
PRINCESSBET LEISURE Ltd
02.2022 - 08.2023
Marketing Agent
NEIKED
11.2021 - 01.2022
Bachelor's Degree of Education - Science (Biology and Chemistry)
Mwenge Catholic University
Advanced Certificate of Secondary Education Examination (ACSEE) - Physics, Chemistry and Biology
Loleza Girls High School
Certificate of Secondary Education Examination (CSEE) -
Boniconsilii Mabamba Girls Secondary School