V. SRINIVASA RAO
Nellore
Summary
Dynamic & experienced professional with over 29 years of expertise in Sales & Marketing, Business Development, Distribution & Channel Management, Clientele Development, Revenue Generation, Competitor Analysis, Marketing Campaigns, New Product Launch, Training, etc. A consistent performer with a proven track record of increasing revenues & streamlining workflow in a general product line. Solutions Driven & Customer Centric Professional; adroit in ensuring delivery of high-quality services to support clients’ needs; achieving continued high customer satisfaction and recommending procedures to minimize the impact to customer develop business rationale and benefits of any proposed changes. A keen implementer with recognized proficiency in spearheading business operations with an aim to accomplish desired plans and targeted goals successfully. Expertise in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business relationships and building an extensive client base. Competent in conducting business valuations and industry analysis aided by good understanding of the products and sales forecasting. Abilities in ensuring overall pipeline and revenue growth within channel and territory; Remains on the cutting edge, drives new business through key accounts & establishes partnerships and dealer relationships to increase channel revenue. Played a pivotal role in increasing the market by 145% in very first year of plant installation at Mwanza. Excellent communication, collaboration & team building skills with proficiency at grasping new technical concepts quickly and utilizing the same in a productive manner.
Overview
37
37
years of professional experience
Work History
Sales & Business Development Head
A One Products & Bottlers Ltd.
10.2023 - Current
- Handling 16 SKU’s and a turnover of 2.5mn USD equivalent (Tshs 56bn)
- First year of operations and grown the business by 150% since commissioning of the plant
- Product portfolio includes CSD, Juices & water
General Manager, Operations
Zenj General Merchandise Company Limited
09.2022 - 10.2023
- Company Overview: The Organization is into trading of Food Commodities like Rice, edible oils, sugar and Construction Materials like Cement, Steel, Marine Boards, Binding wires, Tiles, Nails and Detergents and Cleaning Materials
- Roles and responsibilities include Sales, Procurement, Banking operations, Inventory Management, P&L
- Area of Operations is in Zanzibar
- The Organization is into trading of Food Commodities like Rice, edible oils, sugar and Construction Materials like Cement, Steel, Marine Boards, Binding wires, Tiles, Nails and Detergents and Cleaning Materials
Sales & Distribution Head
M/S Srinath Sleep Products
02.2021 - 03.2022
- Company Overview: A franchise of Reliance Industries Limited, manufacturers of ‘Recron’ brands of Pillows, Mattresses and home comfort products
- In charge of Andhra Pradesh and Telangana State to handle the distribution activities of the entire sleep products portfolio
- A franchise of Reliance Industries Limited, manufacturers of ‘Recron’ brands of Pillows, Mattresses and home comfort products
Sales & Distribution Head
M/S Specialized Anila Foods Private Limited
03.2020 - 11.2020
- Company Overview: A start-up MSME Unit promoted by NRI
- The Organization is into manufacturing of packaged drinking water, vacuum fried foods, frozen foods and pulping of fruits
- The operations are in an initiation stage and going through bottle necks due to the prevailing global pandemic situation
- The operations were closed down in November 2020 due to the investors backing out in the wake of the Pandemic
- A start-up MSME Unit promoted by NRI
- The Organization is into manufacturing of packaged drinking water, vacuum fried foods, frozen foods and pulping of fruits
Sales & Distribution Consultant
M/S Salahaddin Investment Company
11.2019 - 03.2020
- Company Overview: A leading investment group and also the bottlers of Al Hayat, Pepsi Bottlers in Erbil
- Engaged in providing technical support in getting the plant ready by coordinating with suppliers and also to set up the Sales and Distribution system for launching the product
- Had to return in the month of March 2020 due to COVID situation and the Immigration Department putting on hold all work permit documents
- A leading investment group and also the bottlers of Al Hayat, Pepsi Bottlers in Erbil
Sales & Distribution Consultant
06.2016 - 11.2019
- Worked for Various midsized distribution agencies and also freelance consultant service for couple of clients who were setting up their own beverage plants in Andhra Pradesh and Orissa
National Key Accounts Manager
The Lacasera Company Plc.
03.2015 - 05.2016
- Managing the Key Accounts and Modern Trade Outlets
- Monitoring the two distribution verticals of Grocers & Super Markets and Special Accounts comprising of Large
- Successfully activated 28 Direct Route Vehicles for GSM Channel coverage
- Contributing in conducting the Training Programs and OTJ for the Sales Team
Sales & Marketing Manager
Charvet Nigeria Limited
11.2012 - 01.2015
- Entrusted with the responsibility of handling sales, distribution and business development of various brands and setting up distribution infrastructure across Nigeria markets
- Putting focus on developing the wholesale market in Lagos state
- Established the Direct Sales Operations in Lagos State with a dedicated fleet of Company owned Hyundai Buses
- Developed the way to Market and OJT to Marketers on the basics of selling & Steps of Call
- Successfully activated 9 Routes in Lagos State
- Conducted Bar Promotions & Night Club activation and event management for Kiss Mix
- Handled the activation of 38 Wholesale outlets in Okearin, Trade Fair & Mushin Markets of Lagos
- Functioned as In-charge of Kano Branch Operations from May’14-Jan’15
General Manager-Sales
Guntur Pearl Beverages Limited
02.2011 - 10.2012
- Looked after the business development activities by establishing the distribution network & managing sales practice for Nellore, Chittoor, Kadapa & Anantapur Districts of Andhra Pradesh
- Led the team of 40 sales professionals for a sales portfolio of INR 75 Crores and augmented growth in the territory by 19% in 2011
- Developed & maintained the relationship with 82 distributors at the start of 2011 which increased to 124 in 2012 by expanding to new locations
- Successfully attained the growth rate of 11% in 2012 for the company despite it being a stagnant growth year for beverage industry
- Contributed in distribution rationalization & increasing outlet base by 1850 in two years, which helped in sustaining and growing the business
Marketing Manager
Seven-up Bottling Company (SBC) Tanzania Limited
07.2006 - 01.2011
- Managed the marketing function for regions of Mwanza, Shinyanga, Mara, Kagera, Kigoma & Tabora
- Handled the recruitment & imparted training to 11 sales representatives and 2 area development representatives
- Headed the team of 32 sales personnel effectively and attained sales targets of 30 months in the 20th month itself
- Activated 65 new distributors & added 1400 new outlets, which helped the company to sustain sales volumes despite price increase 3 times in a highly price sensitive market
- Prepared & executed production planning strategies which resulted in the optimization of production capacity
- Elevated the profitability and helped in achieving EBIT and EBITDA targets through sustained volumes
Associate Sales Manager
Hindustan Coca Cola Beverages
03.1999 - 02.2006
- Successfully monitored the 31 distributors in 2004 to achieve turnover of INR 38 Crore and increased it to INR 47 Crores in 2005 by adding 18 new distributors in the portfolio
- Effectively assigned the sales targets and led the team by providing strategic support, which helped to enhance the targets from 10% to 15% consistently for a period of 6 years
- Established new business for the organization by forging relationships with 145 key accounts including theatre groups, hotels & restaurants and many A and B class accounts
- Contributed in the placement of 2800 coolers, which helped the company to activate more than 2000 new accounts in the territories of Prakasam, Kadapa, Chittoor and Nellore districts
Business Development Executive
TTK LIG Limited
10.1997 - 03.1999
Area Sales Manager
Pepsi Cola India Marketing Co.
01.1996 - 09.1997
Regional Sales Manager-Franchisee Operations
Parle Agro Private Limited
10.1993 - 01.1996
Sales Officer
Nestle India
12.1987 - 09.1993
Education
Bachelor of Commerce -
University of Madras
01.1987
Skills
- Sales & Marketing
- Business Development
- Distribution & Channel Management
- Clientele Development
- Revenue Generation
- Competitor Analysis
- Marketing Campaigns
- New Product Launch
- Training
- Driving sales initiatives
- Achieving desired targets
- ROI
- Exploring marketing avenues
- Building consumer preferences
- Analyzing marketing trends
- Tracking competitors’ activities
- Sales & marketing plans
- Establishing goals
- Implementing policies
- Business planning
- Revenue potential assessment
- Customer service operations
- Quality services
- Customer support
- Business relations
- Customer satisfaction
- Performance evaluation
- Distributor sales management
- Channel partner management
- Market penetration
- Team leadership
- Mentoring
- Performance monitoring
- Process operations efficiency
- Development opportunities
- Motivating high performance
Personal Information
Date of Birth: 02/21/66
Skypeid
srinivas19692
Languages
English
Proficient
C2
Telugu
Proficient
C2
Tamil
Advanced
C1
Hindi
Proficient
C2
Swahili
Elementary
A2
Timeline
Sales & Business Development Head
A One Products & Bottlers Ltd.
10.2023 - Current
General Manager, Operations
Zenj General Merchandise Company Limited
09.2022 - 10.2023
Sales & Distribution Head
M/S Srinath Sleep Products
02.2021 - 03.2022
Sales & Distribution Head
M/S Specialized Anila Foods Private Limited
03.2020 - 11.2020
Sales & Distribution Consultant
M/S Salahaddin Investment Company
11.2019 - 03.2020
Sales & Distribution Consultant
06.2016 - 11.2019
National Key Accounts Manager
The Lacasera Company Plc.
03.2015 - 05.2016
Sales & Marketing Manager
Charvet Nigeria Limited
11.2012 - 01.2015
General Manager-Sales
Guntur Pearl Beverages Limited
02.2011 - 10.2012
Marketing Manager
Seven-up Bottling Company (SBC) Tanzania Limited
07.2006 - 01.2011
Associate Sales Manager
Hindustan Coca Cola Beverages
03.1999 - 02.2006
Business Development Executive
TTK LIG Limited
10.1997 - 03.1999
Area Sales Manager
Pepsi Cola India Marketing Co.
01.1996 - 09.1997
Regional Sales Manager-Franchisee Operations
Parle Agro Private Limited
10.1993 - 01.1996
Sales Officer
Nestle India
12.1987 - 09.1993
Bachelor of Commerce -
University of Madras
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