Thwayyib P
Kottakkal
Summary
With over 21 years of experience in the seafood processing industry, this dynamic Marketing Manager possesses a comprehensive understanding of the entire supply chain, from raw material procurement to export and quality control. Currently serving as the Head of Domestic Sales & Marketing, they have successfully navigated various processing techniques and are well-versed in food management systems such as HACCP, ISO 22000, BRC, and the EU standards. As a strong team leader, they firmly believe in motivating their subordinates to achieve optimal results.
Overview
22
22
years of professional experience
Work History
Sales & Marketing Manager
Alphakrust Ltd
01.2011 - Current
- Develop and Implement strategic marketing plans to drive sales growth and enhance brand visibility
- Analyze market trends and customer data to identify new business opportunities
- Oversee sales team, setting targets and ensuring they are met
- Collaborate with cross-functional teams to ensure cohesive messaging across all channels
- Maintain harmonious relationship with other departments in order to obtain production objectives
- Manage promotional campaigns and evaluate their effectiveness
- Monitor competitor activities and industry developments to inform strategy
- Build and maintain relationship with key clients and stakeholders
- Conducts training of subordinates and new staff
- Evaluate the performance appraisal and performance development review (PDR) of the staff and develop them accordingly
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Managed sales promotions and marketing strategies on major social media sites.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by [Number]% in sales.
- Built relationships with customers and community to establish long-term business growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Organized promotional events and interacted with community to increase sales volume.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Implemented systems and procedures to increase sales.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Production Manager
Alphakrust Ltd
05.2003 - 12.2010
- Responsible for carrying out production and per EU &BRC norms & Implementing HACCP,GMP.
- Responsible for Overall Production planning .Controlling inventory of Finished products & Packaging material.
- Responsible for finished product stuffing and dispatching the same
- Managed continuous improvement initiatives to drive gains in quality, flow, and output.
- Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
- Implemented preventive maintenance programs for equipment, extending their lifespan and minimizing downtime due to malfunctions.
- Created and oversaw production schedules and adjusted as needed to meet deadlines.
- Resolved issues quickly to maintain productivity goals.
- Managed internal operational standards and productivity targets.
- Enforced health and safety protocols to promote safe working environment.
- Devised and administered cost control initiatives saving $ 56,000 per annum
Education
Bachelor of fisheries science - Fisheries Science
College of Fisheries
Cochin02.2003
Pre Degree - Science -PCB
PSMO College
Tirurangadi04.1997
Skills
- Rapport and relationship building
- Sales presentations
- Strategic planning
- Staff developments
- Contract negotiations
- Product or service expertise
- Type sales techniques
- Market surveying
- Competitor analysis
- Social media management
Personal Information
Date of Birth: 04/18/78
Disclaimer
I hereby declare that the above furnished details are true to the best of my knowledge and belief.
Job Profile
- Develop and Implement strategic marketing plans to drive sales growth and enhance brand visibility
- Analyse market trends and customer data to identify new business opportunities
- Oversee the sales team, setting targets and ensuring they are met.
- Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
- Maintain harmonious relationship with other departments in order to obtain production objectives.
- Manage promotional campaigns and evaluate their effectiveness.
- Monitor competitor activities and industry developments to inform strategy.
- Build and maintain relationship with key clients and stakeholders.
- Conducts training of subordinates and new staff.
- Evaluate the performance appraisal and performance development review (PDR) of the staff and develop them accordingly.
Accomplishments
Initiated and developed retail marketing of the products and opened up retail shops in various Regions of Tanzania such as Dodoma ,Mtwara and three retail shops in Dar es salaam a the largest region .Until that time company was more concentrated into wholesale marketing .Enterinng unit the retail markets branding of the companies new products expanded and profit margin raised by retailing
Timeline
Sales & Marketing Manager
Alphakrust Ltd
01.2011 - Current
Production Manager
Alphakrust Ltd
05.2003 - 12.2010
Bachelor of fisheries science - Fisheries Science
College of Fisheries
Pre Degree - Science -PCB
PSMO College
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