Hi, I’m
Thomas Mosoba
Dar es Salaam
Summary
Resourceful Media Practitioner with a 20-year background successfully working in competitive environments. Expertise in multimedia content creation, public relations, and business development, Known for superior communication skills, hard work, and creativity.
Overview
19
years of professional experience
1
Language
Work History
Mwananchi Communications Ltd.
Business Development Manager
06.2021 - 03.2023
Job overview
- Enhancing business sustainability through superior content development and mutually profitable stakeholder engagement and partnerships.
- Developed and implemented strategies to increase sales and market share.
- Identified potential clients, built relationships, and negotiated contracts.
- Drafted proposals for prospects in response to their requests for information.
- Attended tradeshows and conferences to network with potential clients.
- Collaborated with internal teams for successful execution of projects.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Liaised with channel partners to build business.
Mwananchi Communications Limited
Head of Content Production
07.2017 - 06.2021
Job overview
- Supervising subbing teams for both The Citizen (English) and Mwananchi (Kiswahili) newspapers in value/quality addition and presentation of stories for depth and context for print to remain relevant in social media era.
- Worked successfully with diverse coworkers to accomplish goals and address issues related to products and services.
- Planned and completed group projects, working smoothly with others.
- Identified needs of customers promptly and efficiently.
- Collaborated with others to discuss new opportunities.
- Maintained updated knowledge through continuing education and advanced training.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to products and services.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Mwanachi Communications
Managing Editor, The Citizen
04.2016 - 07.2017
Job overview
- Providing strategic editorial leadership to the entire team to produce a credible and dependable newspaper, with the overall goal of becoming the leading English business newspaper brand in Tanzania.
- Developing editorial strategies to ensure that all content is accurate, timely, relevant, and in line with the organization's mission.
- Managing a team of editors to meet deadlines and goals.
- Providing feedback on articles to ensure quality standards are met.
- Monitoring the progress of assigned projects to meet deadlines.
- Researching topics related to upcoming stories or articles.
- Ensuring compliance with copyright laws when using images or other media in publications.
- Negotiating contracts with freelance writers and photographers for publication rights.
- Organising meetings between editors, writers, designers, marketing teams.
- Analysing user data from social media platforms such as Facebook and Twitter.
- Conducting interviews with industry experts for inclusion in articles.
- Representing the company at conferences or trade shows relating to publishing and journalism.
- Developing relationships with external vendors including printers and suppliers.
- Working closely with marketing teams to create promotional materials for publications.
- Responding promptly to queries from readers regarding published material.
- Consulting graphic artists on design layout and overall creative vision.
- Collaborating with project managers to update on status and meet deadlines.
- Developing and implemented effective content acquisition strategies to create riveting content.
- Crafting effective strategies to propel audience growth across platforms.
- Attending client meetings to obtain project requirements such as word count and tone.
- Managing multiple writing and editing assignments in dynamic environment within stated timelines.
- Overseeing layout design and worked with production team members to complete daily and weekly content schedules.
- Supervising and coordinated work of reporters and other editors.
- Negotiating contracts, royalties and payments for authors or freelancers.
- Assigning topics, events and stories to individual writers or reporters for coverage.
- Partnering with leaders and remote teams to uncover compelling and strategically useful stories.
- Reviewing and editing content for accuracy, clarity, and consistency with established style guidelines.
- Provided feedback on articles to ensure quality standards are met.
Mwananchi CommunicationsDar Es Salaam
Acting Managing Editor, The Citizen
08.2015 - 04.2016
Job overview
- Reviewed and edited content for accuracy, clarity, and consistency with established style guidelines.
- Developed editorial strategies to ensure that all content is accurate, timely, relevant, and in line with organization's mission.
- Managed team of editors in order to meet deadlines and goals.
- Provided feedback on articles to ensure quality standards are met.
- Identified opportunities for improvement within editorial process.
- Assigned tasks to staff members based on their strengths and interests.
- Researched topics related to upcoming stories or articles.
- Ensured compliance with copyright laws when using images or other media in publications.
- Negotiated contracts with freelance writers and photographers for publication rights.
- Organized meetings between editors, writers, designers, marketing teams.
- Conducted interviews with industry experts for inclusion in articles.
- Maintained up-to-date database of contacts including authors, journalists, publicists.
- Held weekly editorial meetings to generate publication ideas and review staff recommendations.
- Consulted graphic artists on design layout and overall creative vision.
- Coordinated with marketing team to drive brand awareness and profitability.
- Orchestrated digital content development, storytelling direction and follower interaction.
- Developed and implemented effective content acquisition strategies to create riveting content.
- Oversaw layout design and worked with production team members to complete daily and weekly content schedules.
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
- Recruited talented freelance writers to research and compose articles.
- Translated technical information into clear, concise documents to be used by technical and non-technical personnel.
- Developed story or content ideas, considering reader or audience appeal.
- Negotiated contracts, royalties and payments for authors or freelancers.
The Citizen
Content Editor
11.2014 - 08.2015
Job overview
- Planning for overall content generation for all platforms/segments of the newspaper.
- Developed editorial guidelines and style guides to ensure consistency across all published materials.
- Monitored industry trends related to digital media formats and suggested new ideas for creating innovative content pieces.
- Assisted in developing a system of tracking metrics such as page views, click-throughs., so performance of published material could be monitored over time.
- Responded promptly to customer inquiries posted on social media channels relating to company-related content pieces.
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
- Worked closely with graphic, photo and video teams to plan and produce compelling content.
- Created new, engaging and more accessible ways to present content and information for diverse global audience.
- Recruited talented freelance writers to research and compose articles.
- Planned contents according to publication's style, editorial policy and publishing requirements.
- Proofed copy to detect and correct errors in spelling, punctuation and syntax.
- Assigned topics, events and stories to individual writers or reporters for coverage.
The Citizen Newspaper
News Editor
09.2013 - 11.2014
Job overview
- Leading a team of Journalists on day to day news collection and processing role in the newsroom
- Supervising/managing a pool of Reporters and co-ordination of the bureau offices for effective performance in their output.
- Ensured all published materials meet company standards in terms of quality control.
- Supervised junior staff members including assigning tasks, providing feedback and training opportunities.
- Analyzed reader surveys and feedback in order to determine what types of content are most popular among readers.
- Conducted regular meetings with editorial staff members in order to discuss upcoming projects and assignments.
Nation Media GroupNairobi
Trainee-editor
05.2012 - 06.2013
Job overview
- Proofread documents before submitting them for review.
- Contributed ideas during brainstorming sessions to generate creative solutions.
- Supported senior staff members in the completion of complex projects within deadlines.
- Attended conferences and trade shows related to the organization's field of expertise.
- Worked with team members to promote great customer service and pleasant work environment.
- Assisted in routine research, investigations and special projects to support work of assigned department.
Mwananchi Communications
Weekend News Editor, The Citizen
09.2010 - 05.2012
Job overview
- Coordinating and supervising quality through writing and editing news and features copy
- Planning for a diary of events and focus for special periodical news reports and investigations.
- Ensured all published materials meet company standards in terms of quality control.
- Supervised junior staff members including assigning tasks, providing feedback and training opportunities.
- Actively sought out new sources for obtaining information about potential newsworthy events and topics.
- Reviewed and edited news stories for accuracy, clarity, grammar, punctuation and style.
- Assigned reporters to cover specific stories or beats.
- Coordinated with other editors and writers on deadlines and content of articles.
- Organized special coverage projects such as series of articles or investigative reports.
- Oversaw artwork, layout and printing, adhering to deadlines and budget requirements.
- Analyzed reader surveys and feedback in order to determine what types of content are most popular among readers.
- Conducted regular meetings with editorial staff members in order to discuss upcoming projects and assignments.
Mwananchi Communications
Senior Reporter, The Citizen
09.2005 - 08.2010
Job overview
- Conducted research and interviews to develop story ideas.
- Wrote feature stories, editorials, and reviews for print and online publications.
- Edited articles for accuracy, clarity, grammar, style, and syntax.
- Attended press conferences, events and meetings to report on current issues.
- Generated innovative story ideas that resonated with readership base.
- Participated in editorial meetings to discuss upcoming project assignments.
- Traveled extensively within the region to attend conferences or conduct interviews.
- Analyzed trends in the media landscape by monitoring competitor coverage.
- Built contacts among community, agency and office representatives.
- Developed and pursued stories independently and for assignment, covering range of topics and events.
- Received assignments and evaluated leads or tips to develop story ideas.
- Shaped narrative on key issues through polished storytelling and knowledge of public opinion.
- Maintained up-to-the-minute knowledge of breaking news stories and responded to round-the-clock emergencies.
- Completed investigations of important community issues and put together well-received reports.
- Met deadlines with reliable, in-depth news coverage.
- Discussed issues with editors to establish priorities or positions.
- Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.
- Developed contacts in the industry to stay abreast of news developments.
- Researched complex topics using a variety of sources including digital databases.
Private Practice
Director, Content Development and Media Management
03.2023 - Current
Job overview
- Developing content plans and crafting media and communication strategies.
- Helping clients build working relationships with media industry through various opportunities and platforms
- Creating new, engaging, and more accessible ways to present content and information for diverse audiences.
- Providing feedback on structure, clarity, consistency, and readability of text.
- Researching topics related to assigned projects or articles as needed.
- Advising authors on how best to present their ideas within scope of given project or article.
- Identifying potential legal risks associated with published material.
- Creating new, engaging and more accessible ways to present content and information for diverse audiences.
- Working closely with graphic, photo and video teams to plan and produce compelling content.
- Confirming documents conform to client-specific style, tone and document layout standards.
- Gathering information from subject matter experts to develop, organize, and write press releases, speeches, fact-sheets, other relevant report
- Recommending enhancements to articles.
- Reading, evaluating and editing manuscripts or other materials submitted for optimum readership.
- Providing crisis communication and government liaison services
Education
Kenya Institute of Mass Communication (KIMC)Nairobi, Kenya
Bachelor of Arts from Journalism And Mass Communication
10-1994
Knight Centre For JournalismUniversity Of Texas At Austin, USA
Some College (No Degree) from Data Driven Journalism
Knight Centre For Jounalism Universtity Of Texas At Austin, USA
Some College (No Degree) from Solution Journalism
Common Wealth Press Union
Some College (No Degree) from News Room Management
Skills
- Content Development
- Strategic Partnerships
- Public Relations
- Media Management
- Strategic Communication
- Multimedia Content Creation
- Media Training
- News and Features Writing
- Strong Editing Skills
- Analytics monitoring and evaluation
- Planning and coordination
- Government Liaison
Milestones
- Award of the 2013 Tanzania Journalist of the year on disaster reporting
- Led The Citizen Weekend team in the sweep of 7 out of 11 Tanzania Journalist of the Year awards won by Mwananchi Communications Limited in 2011
- Was declared winner of the inaugural 2009 Tanzania Journalist of the Year on Good Governance reporting
- Won the USAID-sponsored Tanzania Best Anti-Corruption Reporter in 2007
- Action Aid study case and Report- A journalistic documentary on the case of the peasant tobacco growing community of Kurya, Tarime District
Education Level
- 1991, 1994, Diploma, The Kenya Institute of Mass Communication (KIMC), Nairobi
- 1991, Certificate of Secondary Education (KCSE), Isibania High School, Isibania
- 1988, Certificate of Primary Education (KCPE), Isibania Primary School, Isibania
Personal Goal
To become a role model and mentor for young graduates aspiring to influence change in society through a career in media communication and development
Contact Address
P.O Box 105713, Dar es Salaam
Professional Development
- 08/12/13, Certificate of Completion - Data Driven Journalism
- 11/01/06, Newsroom Management Training Course
Personal Information
- Place of Birth: Tarime District
- Date of Birth: 1978
- Gender: Male
- Nationality: Tanzanian
- Marital Status: Married
References
- Richard Mgamba, Media Consultant and Former Managing Director, IPP Media, +255 784841220, rmgamba2000@yahoo.com
- Usia Ledama Nkomah, Communications Officer, United Nations Children’s Fund, +255 762871830, usia.nkhoma-ledama@unic.org, P.O. Box 9182, Dar-es-Salaam
Hobbies and Interests
- Football
- Volunteerism
- Traveling
Accomplishments
- · Award of the 2013 Tanzania Journalist of the Year Award on disaster reporting
- Runners-up Tanzania Journalist of the Year 2009
- Winner of the inaugural Tanzania Journalist of the Year 2009 on Good Governance reporting
- Won the USAID-sponsored Tanzania Best Anti-Corruption Reporter, 2007.
- Action Aid study case and Report- A journalistic documentary on the case of the peasant tobacco growing community of Kurya.
Affiliations
Tanzania Editors Forum
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director, Content Development and Media Management
Private Practice
03.2023 - Current
Business Development Manager
Mwananchi Communications Ltd.
06.2021 - 03.2023
Head of Content Production
Mwananchi Communications Limited
07.2017 - 06.2021
Managing Editor, The Citizen
Mwanachi Communications
04.2016 - 07.2017
Acting Managing Editor, The Citizen
Mwananchi Communications
08.2015 - 04.2016
Content Editor
The Citizen
11.2014 - 08.2015
News Editor
The Citizen Newspaper
09.2013 - 11.2014
Trainee-editor
Nation Media Group
05.2012 - 06.2013
Weekend News Editor, The Citizen
Mwananchi Communications
09.2010 - 05.2012
Senior Reporter, The Citizen
Mwananchi Communications
09.2005 - 08.2010
Kenya Institute of Mass Communication (KIMC)
Bachelor of Arts from Journalism And Mass Communication
Knight Centre For Journalism
Some College (No Degree) from Data Driven Journalism
Knight Centre For Jounalism
Some College (No Degree) from Solution Journalism
Common Wealth Press Union
Some College (No Degree) from News Room Management
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