Tharaia Ahmed
Dar es Salaam
Summary
A dynamic and results-oriented leader with high integrity, accountability, and enthusiasm for delivering exceptional results. Known for strategic problem-solving, visionary planning, and strong team leadership skills. Possesses a logical, analytical mindset and excels in developing and executing long-term strategies to drive business growth.
Overview
20
20
years of professional experience
Work History
Sales & Marketing Director
CFAO Mobility Tanzania
Dar es Salaam
06.2017 - Current
- Company Overview: www.cfaogroup.com
- Spearhead sales and marketing strategies to drive revenue growth and enhance brand visibility
- Develop strategic sales objectives, oversee budgets, and evaluate team performance
- Lead marketing campaigns, promotions, and digital strategies to generate leads and increase market share
- Establish sales channels targeting government, dealers, corporate clients, and retail markets
- Forge strategic partnerships with financial institutions to offer integrated mobility solutions
- Oversee sales team management, performance evaluations, and incentive programs
- Represent the company at trade shows and conferences, ensuring high-level brand representation
- Provide insights and data-driven reports to monitor progress and identify improvement areas
- Www.cfaogroup.com
- Successfully developed a universal sales prospecting grid for Air France KLM
- Improved market share through innovative marketing campaigns and strategic partnerships
- Played a pivotal role in long-term decision-making as a Management Committee member
National Manager
Alliance Autos Tanzania
06.2015 - 05.2017
- Managed national operations, driving profitability and achieving business objectives
- Developed and executed strategic plans, marketing initiatives, and staff training programs
- Collaborated with government, customers, and community organizations to uphold ethical practices
Branch Manager – Volkswagen
Alliance Autos Tanzania
12.2014 - 02.2015
- Oversaw dealership profitability, sales forecasts, and customer retention strategies
- Led a team to achieve sales targets while maintaining high ethical standards
Group Marketing Manager
CFAO Motors Group
06.2012 - 12.2013
- Directed marketing activities for brands like Mercedes-Benz, Jeep, Suzuki, Maruti, and Volkswagen
- Implemented marketing strategies, developed sponsorship programs, and maintained media relations
Sales Manager
Air France KLM – Royal Dutch Airlines
10.2008 - 04.2011
- Enhanced revenue margins and developed marketing strategies
- Built strong relationships with corporate clients and travel agencies
Client Service Manager
Experiential Marketing Ltd.
01.2005 - 09.2008
- Managed major accounts like Coca-Cola and Barclays Bank, ensuring successful project delivery
Education
BA (Hons) - Business Administration (Marketing)
Glamorgan University
WalesInternational Business Administration Management Diploma & Higher Diploma -
Kensington College of Business
UKSecondary Education -
Shaaban Robert Secondary School
TanzaniaSkills
- Sales & Marketing Strategy Development
- Budget Planning & Financial Control
- Strategic Planning & Execution
- Team Development & Leadership
- Productivity & Performance Improvement
- Contract Negotiation & Tendering
- Government Authority Interaction
- Human Resource Management
- Market Research & Competitor Analysis
- Digital Marketing Solutions
- Customer Relationship Management
- Microsoft Office Suite (Excel, PowerPoint, Publisher)
- ALTEA
- SALTO
- DAFI
- SURCOUF
- BI PORTAL
- BSP
- Sales Negotiations
- Market Analysis
- Pricing Strategy
Personal Information
Title: Sales & Marketing Director
Languages
- Fluent in English and Swahili
- Basic knowledge of French
References
Available upon request.
Volunteer Experience
- Rotarian Volunteer for rural red-eye disease prevention.
- Support for special needs children initiatives.
Web
www.cfaogroup.com
Company
CFAO Mobility Tanzania
Timeline
Sales & Marketing Director
CFAO Mobility Tanzania
06.2017 - Current
National Manager
Alliance Autos Tanzania
06.2015 - 05.2017
Branch Manager – Volkswagen
Alliance Autos Tanzania
12.2014 - 02.2015
Group Marketing Manager
CFAO Motors Group
06.2012 - 12.2013
Sales Manager
Air France KLM – Royal Dutch Airlines
10.2008 - 04.2011
Client Service Manager
Experiential Marketing Ltd.
01.2005 - 09.2008
BA (Hons) - Business Administration (Marketing)
Glamorgan University
International Business Administration Management Diploma & Higher Diploma -
Kensington College of Business
Secondary Education -
Shaaban Robert Secondary School