SWEETBERTHA RWABIZI

• Brand Awareness & Development: Lead initiatives to rebrand and enhance brand presence for Alko Vintages, building a strong portfolio of wines such as Dompo, Altar,Image, and St.Mary, and product development of premium wine brands such as Archard and The Rooster, and The Unicorn.
• Customer Relationship Management: Cultivate and manage relationships with key stakeholders, such as Air Tanzania, Tanzania Railways Corporation, and agents across Tanzania e.t.c, developing engagement strategies across diverse platforms.
• Advertising & Media Management: Source advertising opportunities and manage placements in press, radio, television, and digital media.
• Campaign Development & Execution: Oversee the design and implementation of integrated marketing campaigns,such as The Dompo Experience, Bata baada ya kazi na Image, Fly International, Drink local with Air Tanzania; working closely with in-house and external creative teams.
• Social Media Strategy: Manage and monitor social media channels (Twitter, Facebook, Instagram), driving audience engagement and brand visibility.
• Event Coordination: Plan and execute events such as Managed experiential events and exhibitions showcasing the product brands such as Air Tanzania wine launch (2018), Tan Trade exhibitions (2016-2025), Dodoma Wine Festival events (2018-2023), Blankets and Wine-Kenya and Uganda , Nairobi Wine Festival (2019-2023), Archard Wine Launch (2024) to strengthen market presence.
• Collateral & Marketing Material Production: Collaborate with designers and printers to produce high-quality marketing materials; organize photo shoots for campaigns.
• Budget Management: Manage and allocate the 500,000,000 TZS marketing budget, ensuring cost-effective strategies that align with business goals.
• Vendor & Agency Management: Liaise with external agencies, designers, and media partners to manage events, editorial requests, and promotional activities.
• Promotions & BTL Marketing: Develop campaigns and below-the-line (BTL) marketing to boost sales performance, particularly targeting retail segments.
• Competitor Analysis: Keep track of competitor marketing efforts, providing insights and recommendations to adjust marketing strategies.
• Sales Force Support: Provide information management for the Sales Force Automation (SFA) system, enabling effective sales team performance.
• Corporate Communication: Create and disseminate company brand messaging and promotional strategies through various communication channels.
• Product Commercialization: Support product commercialization efforts, from initial development to market launch. Such brands include The Rooster and The Unicorn, Archard.
• Market Research & Insights: Designed and executed consumer and competitor research studies, translating findings into actionable brand strategies for wines and spirits.
• Data-driven Marketing & Insights:Conducted ROI analysis of multi-channel campaigns (The Dompo Experience, Image's Drink Local,Fly International), leading to 20% cost efficiency gains in subsequent campaigns.

• Vendor & Supplier Management: Partnered with vendors and suppliers to manage budgets and maintain cost efficiency across operations.
• Resource Planning: Strategically planned and allocated personnel and logistics for operational exercises, ensuring a highly trained workforce prepared for critical roles.
• Shift Report Analysis: Regularly reviewed shift reports to track operational trends and key performance indicators (KPIs).
• Warehouse Optimization: Led warehouse improvement initiatives to enhance operational efficiency and drive increased revenue.
• Process Improvement & Best Practices: Collaborated with process owners to refine procedures, establish best practices, and address quality audit findings.
• Issue Resolution: Investigated and resolved departmental non-conformances, ensuring compliance with company standards.
• Operational Downtime Reduction: Formulated processes to reduce downtime and financial losses, improving overall assistance to support groups.
• Regulatory Compliance: Directed initiatives to achieve regulatory compliance and adhere to good manufacturing practices (GMPs) and component quality standards.
• Departmental Training: Led department training efforts, especially appraisals for new components and onboarding of new personnel.
• Employee Performance Management: Monitored employee attendance and punctuality, addressing recurring issues to maintain high team performance.
• Strategic Support: Supported top-level decision-making and strategy planning, building productive relationships with senior leaders and advocating for personnel matters.
• Product Flow Management: Oversaw product flow and communicated delays or challenges to management, offering solutions to minimize disruptions.
• Management Collaboration: Directed management meetings to foster collaboration and maintain a culture of trust and collective problem-solving.

• Managed opening and closing procedures, recommending efficiency improvements.
• Balanced workload between corporate guidelines and staff abilities.
• Logged operational documents, including store transfers and shipment receipts.
• Supervised and evaluated staff, guiding skill improvement and advancement.
• Assessed supplier quality to ensure cost control and operational performance.
• Interviewed, hired, and trained staff, ensuring compliance with company policies.
• Led weekly staff meetings to address concerns, plan improvements, and evaluate progress.
• Used performance data to assess operations, address business conditions, and forecast needs.
• Developed weekly staff schedules to accommodate business demands and vacation requests.
• Supported operations manager by giving actionable feedback and assisting with administrative and operational responsibilities.

• Maintained and organized personnel and HR records.
• Updated and managed the HR payroll system (ANAEL).
• Responded to employee inquiries on HR matters (leave, travel, ID cards).
• Identified and coordinated annual training needs for staff.
• Supported recruitment and selection processes for company vacancies.
• Handled administrative duties and logistics for departments.
• Updated the HR information system (HRIS) database.
• Assisted in managing disciplinary and grievance processes.
• Coordinated external HR activities, including career fairs and training programs.

I worked as a Graduate Programme coordinator that aimed at creating a smooth transition of fresh university graduates to the corporate world. This entailed the following tasks and duties:

• Organized and managed program development from conception through successful execution.
• Pitched and built new programming strategies and one-off feature shows to boost audience interests and diversify offerings for potential donors and partners.
• Provided ongoing direction and leadership for program operations.
• Set and oversaw yearly budget to cover onset hours of new station programming.
• Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
• Designed program implementation and maintenance plan, including ensuring availability of appropriate resources.

• Prescreened and registered candidates before their interviews.
• Provided candidates and clients with information about the agency’s recruitment process.
• Managed email correspondence for job applicants and clients.
• Scheduled and managed client appointments, ensuring timely meetings.
• Liaised with suppliers to ensure prompt service delivery.
• Maintained a welcoming reception area and handled administrative tasks.
• Arranged courier packages and managed office inventory.
• Provided secretarial support, including travel arrangements.
• Assisted with agreement renewals and oversaw office maintenance and repairs.
• Coordinated mail handling and other office functions.