SWEETBERTHA RWABIZI

• Create awareness of, and develop Alko Vintages brands marketing portfolio.
• Communicate with target audiences and build and develop customer relationships.
• Source advertising opportunities and place adverts in the press,radio or television.
• Work closely with in-house or/and external creative agencies to design high quality and cost-effective marketing materials.
• Run, monitor performance and evaluate social media channels (e.g. Twitter, facebook, IG etc) to enhance audience engagement.
• Organize and attend events such as conferences, seminars, receptions, exhibitions and festivals that promote company brands.
• Liaise with designers and printers and organize photo shoots for campaigns.
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases – the trade and channels across regions.
• Conduct market research, for example using customer questionnaires and focus groups. Trade Research interpretation and development of corrective action plans through Monthly National Commercial Score card and Divisional Commercial Score cards.
• Track marketing performance and return on investment and prepare weekly or monthly reports for management.
• Oversee and manage the marketing budget.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.
• Monitor and report on competitor activity.
• Setting and monitoring clear performance marketing and sales objectives for all team members.
• Development of sales and BTL marketing strategies and objectives into retail segment plans.
• Implement and develop execution standards for the trade with appropriate space planning systems. Measure and report on the commercial principles of Quality, Distribution, Visibility (Develop and maintain leading edge POS resources), Price (ROI, Price compliance and profit management), Promotion (Develop and co-ordinate customized promotions by segment and major customers) and Persuasion. (QDVPPP)
• Champion the Commercial Planning process, from developing, monitoring, reviewing and prepare management reports for progress on the trade strategy and JUBP.
• Monitoring, evaluating and advising on Brand/segment volume, trends and dynamics.
• Information management for the Sales team through the SFA (Sales Force Automation).
• Create company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
• Coordinate meetings between project members and clients to develop ideas, discuss progress and set goals.
• Assist with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Brief senior executives on monthly projections, product launches and other marketing plans.
• Plan and coordinated logistics and shipment of materials for attendees of trade shows.
• Advocated for client requirements and objectives to internal and external stakeholders.

• Partnered with vendors and suppliers to effectively manage and budget.
• Planned and resourced personnel and logistics for operations component exercises resulting in highly trained personnel ready to act quickly in critical roles.
• Reviewed shift reports to understand current numbers and trends.
• Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance.
• Led warehouse improvement initiatives to advance operational efficiencies and increase revenue.
• Collaborated with process owners to refine procedures, devise best practices and correct quality audit findings.
• Investigated and resolved departmental non-conformances.
• Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
• Formulated processes to improve assistance to support groups, resulting in reduction of downtime and financial loss.
• Directed initiatives to achieve regulatory compliance, foster good manufacturing practices and meet component quality standards.
• Spearheaded department training for appraisals of new components.
• Trained new employees on proper protocols and customer service standards.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Trained and guided team members to maintain high productivity and performance metrics.
• Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
• Directed product flow and informed management of delays and challenges, as well as suggested resolutions.
• Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
• Teamed with Human resources department to create organization's mission and vision statements.
• Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.

• Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
• Managed workload and task demand between corporate guidelines and staff abilities.
• Logged operational documents, store-to-store transfers and shipment receipts as set forth in company policy.
• Supervised and evaluated staff, enabling them to improve skills, achieve daily objectives and attain advancement.
• Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
• Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
• Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Provided weekly work schedules to employees to accommodate business demands and vacation requests.

• Participated in HR administrative functions (relocating, labor costs, salary movements,long service awards).
• Maintaining and ensure proper filling of all personnel and HR RECORDS.
• Updating and getting acquitted with the HR payroll system (ANAEL system).
• Attending to employees enquiries on all HR matters like annual leave, travel authorization, procuring identity cards etc.
• Identify and coordinate annual training needs for staff and departments at large.
• Assist in recruitment and selection of candidates to fill out company vacancies.
• Coordinate administrative duties and logistics as per requirements of departments and staff.
• Updating the human resources information system (HRIS) database.
• Cross functionality and delegation handling of different activities from MD's PA to administrative officer.
• Assist in the management of disciplinary and grievance handling processes.
• Coordinate external activities that involve HR department i.e participation in career affairs, training coordination, graduate exchange programs with Total affiliates.

I worked as a Graduate Programme coordinator that aimed at creating a smooth transition of fresh university graduates to the corporate world. This entailed the following tasks and duties:

• Organized and managed program development from conception through successful execution.
• Pitched and built new programming strategies and one-off feature shows to boost audience interests and diversify offerings for potential donors and partners.
• Provided ongoing direction and leadership for program operations.
• Set and oversaw yearly budget to cover onset hours of new station programming.
• Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
• Designed program implementation and maintenance plan, including ensuring availability of appropriate resources.

• Attending to candidates,prescreening and registering them before their interviews.
• Providing both candidates and clients with comprehensive information of how the agency works in regards to recruitment.
• Replying to all job applicants' emails and clients' as well.
• Taking appointments of clients and ensuring they are met within agreed timescale.
• Directly deal with company suppliers and ensuring that they deliver services promptly.
• Keeping the reception area vibrant and welcoming while dealing with all administrative duties assigned.
• Arrange and follow up on courier packages.
• Follow up on inventory of brochures, stationery and other office requirements.
• Provide secretarial support and travel arrangements.
• Assist with tracking renewal of agreements.
• Oversee proper functions of the office including maintenance and office repairs of equipment and matters pertaining to the general premises.
• Coordinate mail out and into the office as guided by the office.