Susan Shangali
Dar es Salaam
Summary
An Experienced marketing professional with over 5 years in account management and digital marketing, specializing in crafting tailored marketing strategies that drive results. Expertise in leveraging current digital trends, data analytics, and performance metrics to optimize campaigns across multiple channels, including social media, SEO, and email marketing. Proven ability to manage client relationships, lead cross-functional teams, and deliver innovative solutions that enhance brand visibility and engagement. Committed to staying at the forefront of the digital landscape, ensuring the implementation of cutting-edge strategies that maximize ROI and accelerate business growth
Overview
11
11
years of professional experience
Work History
Account Manager
Smart Codes
07.2020 - Current
- Developed and implemented a results-driven digital and social media strategy by leveraging competitive research, industry benchmarking, audience insights, and platform-specific best practices. Optimized messaging and engagement tactics to drive brand awareness, audience growth, and customer engagement.
- Manage, led and executed Go To Market camapigns i.e.ATL and Digital. Also managed social media accounts, created content calendars, and optimized social media presence for clients including Vodacom PLC, NMB Bank PLC, STANBIC Bank, and TOTALENERGIES ensuring maximum ROI.
- Conceptualized and maintained social media content, ensuring alignment with brand guidelines and target audience preferences.
- Utilized social media management tools to analyze performance metrics, driving improvements in campaign effectiveness. Regularly generated detailed monthly reports on social media activities, identifying key successes and uncovering new opportunities for optimization and growth..
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize account pages within each platform to increase the visibility of account's social content
- Work with clients (directly and indirectly) to create a social media strategy that collaborates with marketing, Digital PR and advertising campaigns, research top influencers, content creators, competitors, and trends in clients' industries
- Create timely and engaging content optimized for platform used and intended audience
- Monitor sites for customer service opportunities and initiate conversations on behalf of the client and the company
- Stay current with social media trends and tools - includes attending networking and educational events, reading blogs, and listening to podcasts
- Being a team player with the confidence to take the lead and guide other employees when necessary
- Acted as a liaison on media buying between agency and clients , ensuring effective planning and execution of advertising budgets.
- Worked closely with the internal studio on various productions for NMB Bank, Stanbic Bank and Vodacom (M-Pesa), including digital videos, scripts, and photography, from conceptualization to execution, ensuring high-quality content aligned with marketing goals
Account Executive
Aggrey & Clifford
08.2017 - 04.2020
- Manages a larger number of assigned portfolio of corporate clients service as the day-to-day contact for the assigned clients/accounts
- Serves as a point of contact between clients and internal departments to ensure all needs are met
- Responsible for servicing the overall client relationship within the assigned portfolios
- This includes the day to day oversight of the assigned accounts, the coordination of services for assigned clients, the monitoring of contractual obligations for these accounts
- Plays a support role with the client services director, Public relations directors, strategy directors, creative directors as well as media directors
- Servicing of client inquiries and escalation of client issues, conducting annual client reviews from a service delivery perspective
- Monitoring and administration of client service issues including distribution of briefs to the intended departments, governing document guidelines and/or indenture guidelines, processing client edits through the creative department
- Gather client creative requirements and work with in-house designers/outside vendors to ensure all creative needs are met and at timely deadline
- Manages the launch of new products and services to ensure the success of campaign and revenue goals
- Analyzes ad campaign reports and provide recommendations to clients and activations department
- Works toward retaining a solid continuous client base through expert customer service
- Maintain awareness of the current marketplace, the competitive environment, the client's industry and the client's position
- Effectively represent the agency product to the client and inform them as to its applicability to their business (advertising/Strategy, PR, media, creative, interactive, etc.)
- Clients include but not limited to the following; EXIM BANK, AZAM, BARRICK GOLD, T-MARC, MIHAN GAS NOW TAIFA GAS, @THEWHEEL, TOTAL, VIMTO INTERNATIONAL
Sales & Travel Consultant
Ahsante Tours & Safaris LTD
01.2014 - 07.2017
- Assist to identify, initiate, and manage new business lead relationships
- Establish strategies to achieve sales revenue targets
- Develop and maintain relationships with preferred tour operators/partners
- To provide superior levels of customer service and sales support by analyzing, reporting, and managing available customer information in order to retain satisfaction levels and to creatively initiate improvement
- To ensure superior knowledge of company products and services is maintained and refreshed at all times in order to deliver Customer Service Excellence
- Manage day to day performance with appropriate resources and support
- Discovering and sell the best adventure for our clients based on their needs i.e tailor made tours
- Handle incoming phone calls, online bookings and emails from travel agents and direct customers
Education
Bachelor of Tourism Management -
Sokoine University Of Agriculture
MOROGORO, TANZANIA11.2013
Advanced Level Certificate -
Isimila High School
IRINGA, TANZANIA02.2010
Ordinary Level Certificate -
Agape Lutheran Junior Seminary
KILIMANJARO, TANZANIA10.2007
Primary Level Certificate -
St. Dorcas Seminary
KILIMANJARO, TANZANIA12.2003
Skills
Account Management:
- Client Relationship Management
- Campaign Strategy Development
- Budgeting and Financial Planning
- Cross-functional Team Collaboration
- Negotiation and Contract Management
- Project Management and Scheduling
- Conflict Resolution and Problem Solving
- Reporting and Performance Analysis
- Client Retention and Satisfaction
- Sales and Lead Generation
Digital Marketing:
- Social Media Marketing and Strategy
- SEO and SEM Optimization
- Email Marketing Campaigns
- Content Marketing and Copywriting
- Paid Advertising (Google Ads, Facebook Ads, etc)
- Data Analysis and Reporting
- Influencer Marketing and Management
- E-commerce Marketing
Cellular Number
+255 763 991 512
Timeline
Account Manager
Smart Codes
07.2020 - Current
Account Executive
Aggrey & Clifford
08.2017 - 04.2020
Sales & Travel Consultant
Ahsante Tours & Safaris LTD
01.2014 - 07.2017
Bachelor of Tourism Management -
Sokoine University Of Agriculture
Advanced Level Certificate -
Isimila High School
Ordinary Level Certificate -
Agape Lutheran Junior Seminary
Primary Level Certificate -
St. Dorcas Seminary
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