Sophia shuma

• Assisted in developing marketing materials to enhance brand visibility and engagement.
• Developed and executed CCBRT’s external communication strategy to strengthen brand positioning
• Led digital marketing campaigns and content creation for web and social media
• Managed media relations, press releases, and crisis communication
• Organized fundraising events and CSR activations with corporate partners
• Built strategic alliances with NGOs, development agencies, and hospitals
• Coordinated with cross-functional teams to ensure alignment on communication strategies and project goals.
• Contributed to market research initiatives to inform strategic decisions and identify growth opportunities.

- Designed and executed advertising campaigns aligned with client brand goals

- Led creative brainstorming sessions and supervised campaign rollout

- Analyzed campaign performance and optimized future strategies

- Managed client relationships, budgets, and reporting

• Established partnerships with key stakeholders to expand outreach and drive brand loyalty.
• Spearheaded digital marketing efforts, optimizing online presence through SEO and social media strategies.

• Assessed client training needs and developed customized solutions
• Organized marketing events and public workshops across Tanzania
• Cultivated strong client relationships to ensure alignment with business objectives.
• Developed and executed strategic account plans to drive revenue growth.
• Analyzed market trends to identify opportunities for client expansion and retention.
• Led cross-functional teams to deliver tailored solutions that meet client needs.

• Oversaw brand representation and PR in Burundi, ensuring alignment with corporate identity
• Managed station operations, budget, and compliance with aviation regulations
• Built relationships with government, media, and commercial partners
• Monitored market trends and adjusted sales strategies to increase market share
• Oversaw daily operations, ensuring adherence to safety protocols and operational standards.
• Managed staff schedules, optimizing workforce efficiency and resource allocation.
• Implemented training programs for new employees, enhancing onboarding experience and knowledge retention.
• Analyzed operational processes, identifying areas for improvement and cost reduction strategies.

• Led regional marketing initiatives to boost brand awareness and route launches
• Managed sponsorships, partnerships, and media campaigns
• Ensured brand compliance across promotional activities and events
• Developed and executed targeted marketing strategies to enhance brand visibility.
• Analyzed market trends and consumer behavior to inform sales initiatives.
• Led cross-functional teams to implement promotional campaigns, driving customer engagement.
• Managed CRM systems to track leads and optimize sales processes.

• Conducted market research and developed promotional strategies
• Managed customer relationships and sales reporting
• Oversaw production and delivery of marketing materials
• Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
• Analyzed market trends and customer insights to inform product positioning and messaging.