Shefalee Ahuja

• Conducted sales and product performance analysis to support data-driven decision-making across leadership and distribution teams.
• Led Monthly Business Review (MBR) process by collecting, validating, and analyzing cross-functional data to deliver comprehensive business performance reports.
• Collaborated with Strategic Alliances Channel (contributing ~30% of sales), providing support on commercials, opex planning, and performance deep-dives.
• Performed VNB (Value of New Business) and margin analysis, evaluating profitability impact from product mix and pricing strategies.
• Delivered financial reporting updates for key internal stakeholders, ensuring accuracy and business alignment.
• Took ownership of ERM (Enterprise Risk Management) reporting, contributing to risk identification, control monitoring, and compliance documentation.
• Handled and contributed to key FP&A projects, including:

ADRV Automation – Streamlined data validation and reporting efficiency.

Margin & Mix Report – Built and analyzed dashboards to track drivers of business profitability.

• Company Overview: Raipur
• Spearheaded firm's internal audit initiatives and provided proactive and dynamic inputs on key functionalities.
• Liaised with firm's management while providing insights on key operational metrics including periodic status updates on Tax Refund computations and internal MIS reporting.
• Supervised firm's accounts department in their discharge of various administrative tasks including daily clearance of bank suspense a/c, GST reconciliation and updates on Cash Reports.

• Company Overview: Raipur
• Reviewed customer accounts to identify and resolve irregularities.
• Conducting statutory audits of The Grand Neelam, UCO Bank, etc.
• Conducted concurrent audit of Allahabad Bank with knowledge and experience in preparation of audit reports.
• Preparation of project finance, cash flow statements, filling ITR's, GST Returns and Tax Audit reports.

• Company Overview: Indore
• Vouching and verification of various accounts and preparation of audit reports of various firms and companies independently.
• Part of the statutory audit team of Lotus Electronics (Consumer Electronic chain in Indore).
• Preparation of provisional and projected financial statement for various clients and management of accounts.
• Income, Expense and Bank reconciliation, MIS reporting, Budgetary Control.