SHARON COMMINO
Dar Es Salaam
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Relationship Manager
Inuka Ongoza Africa - INOZA
Kampala
08.2023 - Current
- Identified and promoted revenue generation opportunities through partnerships, events, and other funding channels within my network.
- Led development and implementation of a revitalized member engagement strategy for proactive engagement with INOZA membership.
- Documented all inquiries and maintained accurate membership records.
- Collaborated with internal teams to develop strategies that would increase customer engagement levels.
- Managed daily operations including scheduling appointments, coordinating meetings and preparing agendas.
Digital and Brand Manager
Reliance Insurance Company (Tz) Ltd
Dar es Salaam
07.2023 - Current
- Analyzed market trends to determine key factors driving consumer behavior.
- Established commercial brands through collaboration with NMB Bank and Voda Bima, leading to a notable increase in sales volume.
- Led a team of 26 members in enhancing communications, maximizing campaign impact, and driving continuous sales growth.
- Wrote compelling content for a range of marketing materials including social media campaigns, website copy, brochures and press releases.
- Utilized competitor research to craft unique positioning for company's products and services.
- Collaborated with creative teams to create visually appealing logos, packaging designs, advertisements, and digital experiences.
- Fostered positive relationships with customers and stakeholders by coordinating public relations efforts with external agencies.
- Monitored online brand conversations across different channels including social media platforms and forums.
- Analyzed customer feedback surveys to pinpoint potential enhancements for product features and company services.
- Delivered benchmarks and comprehensive campaign reports through assessment of digital analytics using Google Analytics, Open Ad Stream, Facebook Insights, and Instagram Insights.
- Maintain budget to consistently keep within monetary parameters.
- Took charge of planning, developing and leading negotiation efforts for crucial business partnerships.
Brand Manager - Ecommerce & Digital Marketing
Sharon Naturals
Dar Es Salaam
07.2020 - Current
- Implemented strategic initiatives to enhance the effectiveness and efficiency of product procurement, sourcing, and manufacturing.
- Implemented highly effective branding messages to boost sales and enhance customer loyalty
- Achieved sales targets by equipping sales associates with in-depth training on product knowledge, service requirements, and successful customer engagement strategies.
- Efficiently adapted to meet sales demands for various products under company brand
- Drove continuous improvement by regularly evaluating branding weaknesses and identifying areas for optimization
- Successfully positioned brand to capture 40% of market share and significantly increase penetration
- Formulated pricing strategies aimed at achieving business objectives while maintaining competitiveness
- Responsibly oversaw the hiring process, training initiatives, and performance appraisals of employees in order to meet key performance indicators and overall business objectives.
- Applied innovative strategies to attract prospective clients through both digital and traditional marketing platforms.
Account Executive
Smart Africa Group (Smart Codes)
Dar Es Salaam
03.2022 - 11.2022
- Built productive relationships with customers by engaging them in conversation using articulate communication skills and a strategic approach, leveraging company knowledge.
- Developed public relations and communication strategies for our key potential clients such as NMB Bank, GO na NMB and Precision Air with all their digital activities, manage social media and online analytics for several campaigns such as Teleza Kidijitali, Masta Bata, Umebima, NMB Marathon, Ki- college and provide consumer-centric solutions such as obtaining 10k followers in less than 6 months for Precision Air.
- Prepared, proof-read, and presented creative collateral for clients in diverse industries
- Incorporated CRM for effective management of daily operations, lead generation, and execution of tasks
- Consistently achieved and surpassed sales targets by effectively managing prospect accounts and sales territory
- Managed website and social media presence to track leads and engage with customers
- Communicated product knowledge effectively, highlighting its value to customers.
- Delivered both written and verbal presentations to clients
- Effectively navigated challenging circumstances with professionalism and adeptly managed multiple tasks simultaneously.
Education
Bachelor of Science (B.S.) - Banking & Finance -
Institute of Finance Management
Dar Es Salaam, Tanzania11.2021
Skills
- Brand positioning
- Administrative oversight
- Strategic planning
- Customer retention
- Tech-savvy
- Analytical thinking
- Good communication
- Copywriting
- Attention to detail
- Creative Direction
Certification
- Advanced Microsoft Excel, Covenant Institute of Accountancy and Technology (CIAT), 09/01/23
- Agile Project Management, Alison, 07/01/23
- Marketing Management - Analyzing Competitors and Customers, Alison, 07/01/23
- The Fundamentals of Digital Marketing, Google, 07/01/23
- Dare To Change Tanzania - Social Innovation, DOT Tanzania, 05/01/22
Volunteer Experience
- Program Associate, Ndoto Hub, Dar es Salaam, Tanzania, 07/01/20, 09/01/21, Cohort 5 - Women in Technology, helped peers on how to manage their small businesses finances and use technology to reach their customers (Design Thinking)., Compiled resources and arranged schedules to support program goals., Increased program effectiveness through powerful outreach and user engagement strategies., Facilitated effective communication between team members and program users.
Community Service
Africa Wisdom Summit 2023 - Facilitator and Committee member (Volunteer)
Languages
Swahili
First Language
English
Proficient (C2)
C2
Timeline
Relationship Manager
Inuka Ongoza Africa - INOZA
08.2023 - Current
Digital and Brand Manager
Reliance Insurance Company (Tz) Ltd
07.2023 - Current
Account Executive
Smart Africa Group (Smart Codes)
03.2022 - 11.2022
Brand Manager - Ecommerce & Digital Marketing
Sharon Naturals
07.2020 - Current
Bachelor of Science (B.S.) - Banking & Finance -
Institute of Finance Management
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