SELEMANI N. MRISHO
Kinondoni
Summary
Dynamic Marketing Manager with a proven track record at Sandstorms Limited, adept in campaign management and data analysis. Expert in social media strategy and CRM systems, driving customer engagement and retention. Recognized for enhancing brand visibility and optimizing marketing initiatives, fostering cross-department collaboration for impactful results. Innovative Digital Marketing Manager known for high productivity and efficient task completion. Possess deep expertise in search engine optimization (SEO), content marketing, and social media strategy. Excel in communication, teamwork, and adaptability, ensuring seamless collaboration and effective problem-solving in fast-paced environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
Sandstorms Limited - Leonbet
Dar Es Salaam
12.2024 - Current
- Prepared marketing campaign budgets with finance personnel.
- Team Supervision & CoordinationOversee the CRM Coordinator, Affiliate Executive, and Digital Marketing Growth Executive to ensure tasks are executed effectively.
- Marketing Campaign ExecutionEnsure all marketing initiatives (CRM, Affiliates, Digital Growth) are well-planned, launched on time, and optimized for success.
- Performance Tracking & ReportingMonitor key marketing metrics (retention, conversion rates, engagement) and provide data-driven insights for improvement.
- Customer Retention & EngagementWork closely with the CRM team to reduce churn, improve user engagement, and optimize customer journey strategies.
- Affiliate & Partnership ManagementSupervise the Affiliate Executive to manage influencer collaborations, brand ambassadors, and affiliate marketing strategies.
- Digital & Social Media GrowthOversee the Digital Marketing team to drive brand visibility, audience growth, and social media engagement.
- Cross-Department CollaborationCoordinate with Product, Sales, and Customer Service teams to ensure marketing efforts align with company goals.
- Market Research & ComplianceStay updated on industry trends, competitor strategies, and regulatory requirements to keep marketing initiatives competitive and compliant.
News Editor
Operamin Dar
05.2019 - Current
- Writing entertainment and relationship articles 2
- CMS management 3
- Managing push notifications and insights 4
- Sending push notifications to customers/ readers 5
- Social Media- Facebook posting 6
- Morning brief writing
Digital/Copywriter/CRM/ A.Marketing Manager
M-Bet Tanzania
Dar es salaam
08.2022 - 12.2024
- Customized brand message to reach and capture target audience interest and drive engagement.
- Social Media Management- Creatives/ Ads/ Analytics/ Posting
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Follow-up Simba Contract/ travel with them
- Content creation (ideation), radio mentioning writing
- SEO Management/GMB/ Schema
- Google Ads, Google analytics, Manage SEMrush analytics
- Supervise on ground activations in regions as well as in Dar
- Managing backlink strategy/ Distribute ot blogs/ citations site
- Oversaw business production processes and reported results to management.
- Monitored and reported on CRM campaign performance, providing actionable insights for continuous improvement.
- Assisted in developing process improvements to optimize efficiency of all CRM operations.
Social media manager/ Supervisor
StarTimes Tanzania
Dar es salaam
06.2018 - 08.2022
- Writing posting schedule 3
- Facebook boosting , sponsored ads , and analysis 4
- App management
- Team management including graphic designer, Social media response team and OTT controller 6
- Social media specialist
- Promoting StarTimes contents on social media (Facebook and Instagram)
- Online customer services
- Copywriting
- Preparing and executing social media plans like Bongo Star Search, Valentine activity etc
- Boosting ADS on Facebook, Instagram and YouTube
- Writing push notifications for APP users (STARTIMES ON APP)
- PR
- Assisting in PR (Preparing PRESS RELEASE and falicitating JOURNALIST who attended MUX, IN DAR ES SALAAM held at KEBYS HOTEL AUGUST, Writing scripts for social media influencers
- Writing newspapers articles
- Attending TV talk show for APP promotion i.e Channel 10
- Preparing press release for StarTimes contents i.e drama called The Blood Sisters
- Writing script for jingle and TVC i.e Europa League, Bundesliga, Euro 2020 and Christmass campaign
- Signing and convince artists to participate in Dream Destination TV programme
- AWARDS
- Best employee of the month
- May 2019
- Best Team
- Digital and PR Team
- CEO Special Award- Annual part December 2019
- Attending StarTimes annual meeting held in Beijing, China.
Journalist
Dizzimonline Dar
01.2018 - 07.2018
- Es salaam
- Writing news and features on website (Dizzimonline website)
- Uploading, monetizing and titling content in YouTube, my best achievements, two contents got 500k views in a week
- Attending and reporting press conferences also traveled in Regions like Mbeya, Iringa, Tanga, Geita,
- Mwanza, Kahama Morogoro and Zanzibar for news coverage
- Managed social media accounts (Instagram, Facebook)
- Producing for social media contents that including min documentaries
- Photographer and Videographer
Education
Certificate in Marketing and Communications -
INTERNATIONAL INSTITUTE OF BUSSNESS
MANAGMENT
BerlinBA - Journalism
UNIVERSITY OF DAR ES SALAAM
Dar es salaamSecondary. Education -
MWANGA HIGH Kilimanjaro
Skills
- SKILLS Computer Skills
- Skillful Digital Communications & Experienced
- Ads Scripting Experienced
- Marketing
- Sponsored ads Experienced
- P>Social media tools
- P>Social media management experience
- P>Social media strategy
- P>Utilizing social media
- P>Social media best practices
- P>Social media knowledge
- Campaign management
- CRM systems
- Data analysis
- Customer retention
- Performance tracking
- Content creation
- SEO management
- Digital marketing
- Budget management
- Marketing analytics
Accomplishments
- December 2020
- LINKEDIN certified in; Social Media Marketing with Facebook and Twitter, Learning to Write Marketing
- Copy, Marketing Tools: Digital Marketing, Advertising on YouTube, Building Customer Loyalty, Branding Foundations
- Currently undergoing with Google, Facebook ads certifications.
Languages
English Very good command Swahili Native speaker
Certification
- The Fundamentals of Digital Marketing
- Learning to write Marketing Tools: Digital Marketing
- Marketing Tools: Digital Marketing
- Social Media Marketing with Facebook and Twiiter
Certifications
09-2021
Personal Information
Title: DIGITAL EXECUTIVE
Timeline
Marketing Manager
Sandstorms Limited - Leonbet
12.2024 - Current
Digital/Copywriter/CRM/ A.Marketing Manager
M-Bet Tanzania
08.2022 - 12.2024
News Editor
Operamin Dar
05.2019 - Current
Social media manager/ Supervisor
StarTimes Tanzania
06.2018 - 08.2022
Journalist
Dizzimonline Dar
01.2018 - 07.2018
Certificate in Marketing and Communications -
INTERNATIONAL INSTITUTE OF BUSSNESS
MANAGMENT
BA - Journalism
UNIVERSITY OF DAR ES SALAAM
Secondary. Education -
MWANGA HIGH Kilimanjaro
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