Sekela Malakasuka
DAR ES SALAAM
Summary
Highly accomplished Key Account and Relationship Manager with over 10 years of experience in managing client portfolios, building strong client relationships, and driving revenue growth. Proven track record in achieving customer satisfaction, negotiating contracts, and delivering exceptional service. Experienced in managing high-net-worth clients, ensuring personalized financial solutions and superior service delivery. Adept at identifying market opportunities, streamlining processes, and exceeding performance targets.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Relationship Manager
CRDB Bank PLC
01.2020 - Current
- Maintained relationships with over 100 employers, increasing customer retention and portfolio growth
- Managed a segment of high-net-worth clients, providing tailored financial solutions and advisory services
- Recruited 87 strategic partners, contributing to significant revenue growth
- Led capacity-building initiatives for 47 branches, ensuring alignment with bank products and services
- Trained and coached Relationship Officers to enhance efficiency and productivity
- Regularly forecasted market trends to inform strategic decision-making and improve profitability
- Ensured portfolio quality was within acceptable ratios, maintaining a PAR below 3%
- Acting Roles:
- Manager Employee Banking: Directed efforts to acquire and retain employer-based accounts
- Manager Business Development: Spearheaded initiatives to identify new market opportunities
- Key Achievements:
- Increased portfolio growth by recruiting key employers and strengthening business relationships
- Enhanced loan repayment compliance through strategic employer engagement
- Successfully advised high-net-worth clients on investment strategies and wealth management
Retail Account Manager
CRDB Bank PLC
03.2012 - 12.2019
- Grew the personal loan portfolio from 4.1Bn to 21Bn over eight years, maintaining a PAR of less than 1%
- Analysed employer performance, addressing challenges with tailored solutions
- Identified cross-selling and up-selling opportunities, increasing customer lifetime value
- Conducted regular market intelligence and performance reviews to inform strategic goals
- Reduced PAR from 10.93% to 0.97%, significantly improving portfolio quality
- Managed end-to-end loan processes, ensuring efficiency and compliance
- Developed relationships with high-net-worth individuals, offering premium banking services
Lead Generator
Barclays Bank
09.2011 - 02.2012
- Identified potential customers for new business opportunities
- Maintained strong relationships with existing clients to ensure loyalty
- Conducted market intelligence to support business development strategies
Shop Supervisor
Zantel Tanzania
08.2008 - 01.2010
- Supervised sales operations, ensuring high levels of customer satisfaction
- Identified new markets, driving increased market share
Education
Master of Business Administration - Marketing
University of Dar es Salaam
10.2018
Bachelor of Arts - Geography and Environmental Studies
University of Dar es Salaam
10.2007
Skills
- Relationship Management
- Sales Expertise
- Market Intelligence
- Wealth Management
- Negotiation Skills
- Process Optimization
- Customer Service Excellence
- Microsoft Excel
- CRM Management
- Market Analytics
- Reporting and Forecasting
Certification
- Crafting a Winning Sales Strategy, Roar Capital, 01/24
- Relationship Management, Roar Capital, 09/23
- Customer Service Mastery, ChriaCroft - Udemy, 09/22
- The Science of Leadership, Gregory Caremas - Udemy, 11/22
- International Trade Finance Overview, Anwesha Sengupta, CITF - Udemy, 03/22
Timeline
Relationship Manager
CRDB Bank PLC
01.2020 - Current
Retail Account Manager
CRDB Bank PLC
03.2012 - 12.2019
Lead Generator
Barclays Bank
09.2011 - 02.2012
Shop Supervisor
Zantel Tanzania
08.2008 - 01.2010
Master of Business Administration - Marketing
University of Dar es Salaam
Bachelor of Arts - Geography and Environmental Studies
University of Dar es Salaam
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