SARAH MSEMO

Company Overview: Manufacturing Africa is a UK government-funded program that aims to attract £1.2 billion of foreign direct investment into African manufacturing sectors and create 90,000 jobs before 2026. It provides manufacturing companies and investors with fully funded transaction advisory services to fast-track investment and delivers technical assistance to help transform subsectors or unblock challenges in the enabling environment.

• The program is currently operating in Kenya, Rwanda, Ethiopia, Nigeria, and Senegal and it has recently expanded into Tanzania, with three years of delivery remaining.
• In Tanzania, the focus continues to be on manufacturing, with a significant emphasis placed on the agriculture sector and its associated supply chain, highlighting the program's dedication to fostering sustainable economic growth and development.

Selected Contributions:

• Building and maintaining relationships with media outlets and journalists to ensure effective coverage of the project's initiatives across the country.
• Coordinating with program teams across the African portfolio to gather stories and impact data for use in communications materials to promote the program.
• Managing the project's social media presence by regularly posting updates, responding to comments, and analyzing engagement metrics.
• Preparing and delivering presentations to stakeholders, partners, and donors to increase awareness and support for the project.
• Designing and implementing internal communications strategies to ensure alignment and engagement within the organization.
• Monitoring and analyzing media coverage and public perception of the project to assess and improve communication efforts.
• Assisting in organizing events, workshops, and campaigns to promote the project's causes.
• Mentioned coordination with protocol e.g. Tanzanian Minister of Minerals, Hon. Anthony Mavunde; UK Minister for Africa Lord, Collins of Highbury; Tanzania's High Commissioner to the UK and UK High Commissioner to Tanzania during their visit for the McKinsey presentation findings on critical minerals.

Company Overview: BDO East Africa is a member firm of BDO International, one of the world's leading providers of business advisory services, operating in 166 countries with over 1,800 offices globally. As a business consulting firm, BDO East Africa comprises a network of centrally managed offices located in Tanzania, Kenya, Uganda, Rwanda, Burundi, Ethiopia, the Democratic Republic of Congo, and Ghana. The firm offers a wide range of services, including audit, tax, business, and financial advisory, as well as IT consulting. BDO East Africa's primary goal is to assist organizations in meeting their statutory obligations, minimizing risks, and improving performance in the complex and evolving environments in which they operate.

Selected Contributions:

• Identifying new business opportunities, managing client relationships, and developing strategies to expand market share. This involves market research, competitor analysis, and the creation of tailored proposals and presentations to attract and retain clients, onboarding clients, and utilizing the Customer Relationship Management (CRM) system for strategic client communication.
• Building and maintaining strong relationships with key stakeholders, clients, and partners. This includes organizing various donor, government, and multinational events, meetings, and other initiatives to foster long-term collaborations and drive business growth.
• Developing and executing communication strategies to enhance brand visibility and reputation. This includes creating marketing materials, press releases, and promotional content while ensuring consistent messaging across all channels.
• Building relationships with media outlets, managing press releases, and coordinating media events to promote the organization's image and objectives.
• Working closely with internal teams, including marketing, sales, and product development, to ensure alignment of business development efforts with the company's broader strategic goals.
• Increased brand awareness by implementing targeted marketing campaigns and strategies.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.
• Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
• Organized events and trade shows to showcase company products and services, generating valuable leads.
• Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials.
• Created engaging content for email marketing campaigns, increasing open rates and conversions.
• Managed social media channels to boost online presence and engagement with consumers.
• Coordinated with sales teams to develop effective promotional materials and sales collateral.
• Developed innovative and targeted collateral to support overall branding objectives.
• Optimized website content for search engines, enhancing visibility and organic traffic.
• Provided feedback to all departments on brand consistency in outbound communications.
• Assisted in budget management for the marketing department, ensuring cost-effective allocation of resources.
• Coached management team on effective communication tactics with staff and customers regarding organization changes.
• Planned and executed marketing campaigns to target groups, areas, and the wider community.
• Coached the management team on effective communication tactics with staff and customers regarding organizational changes.
• Managed and oversaw the design of marketing material and promotional literature for organization.
• Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
• Completed and submitted monthly and yearly reports to support executive decision-making.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
• Wrote and distributed press releases to increase brand visibility.
• Oversaw the preparation of marketing copy, images, videos, emails, and other collateral.

Company Overview: The Honorary Consulate of Ghana in Dar es Salaam serves to promote Ghanaian interests and assists Ghanaian citizens in Tanzania.

Selected Contributions:

• Established and maintained relationships with local businesses, government agencies, and trade associations to promote bilateral trade and investment.
• Organized and facilitated business forums, trade missions, and networking events to connect companies from both countries and foster economic collaboration.
• Drafted and distributed press releases, newsletters, and media kits, effectively communicating company news and key messages.
• Managed crisis communications, addressing public concerns promptly and maintaining brand reputation.
• Advised companies and investors on market entry strategies, regulatory requirements, and potential risks associated with doing business in the host country.
• Prepared detailed reports, presentations, and briefings for consulate officials and visiting delegations on economic trends, trade opportunities, and business climates.

Company Overview: Aleka Capital is a private equity firm incorporated in Delaware, USA, with operations extending to Tanzania. The firm holds ownership and controlling interest in Aleka Holdings Limited, a Tanzanian subsidiary focusing on seven key sectors: financial services, medical, supply chain management, leisure, gaming solutions, technology, and real estate.

Selected Contributions:

• Managed daily client inquiries, ensuring prompt and accurate responses to maintain high levels of customer satisfaction.
• Coordinated with various departments to resolve client issues, ensuring efficient communication and seamless service experience.
• Processed client transactions, including loan applications and repayments, adhering to company policies and regulatory requirements.
• Maintained and updated client records in the company's database, ensuring data accuracy and confidentiality.
• Prepared and distributed monthly financial statements and reports to clients, providing clear explanations of account activities and balances.
• Conducted client onboarding, including gathering necessary documentation, verifying client information, and setting up accounts in the system.