SAMMY BIKETI
Dar Es Salaam
Summary
Dynamic Sales & Marketing Manager with a proven track record at Max Steel Limited, showcasing expertise in business development and project management. Leveraged negotiation skills and leadership to drive a 75% revenue growth in export markets and a 65% market share increase with Safaricom PLC. Specializes in digital marketing and building strong client relationships, significantly enhancing brand visibility and sales performance.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sales & Marketing Manager
Max Steel Limited
Dar Es Salaam
01.2023 - Current
- Growth Strategy Execution through creating and implementing short, mid, and long-term growth plans for the region in collaboration with the Leadership team.
- Performance Evaluation: Regularly review and evaluate team and distributor performance, providing feedback, and strategic guidance to drive improvements.
- Lead generation and exploring new business opportunities for our organizations' products and services.
- Planning, executing, and reporting marketing demand generation campaigns to grow our pipeline and revenue from our client base within Tanzania and all of East Africa.
- Relationship management through building and maintaining exceptional relationships with key stakeholders, ensuring client satisfaction, and loyalty.
- Work closely with our engineers to prepare quotes, designs, proposals, and submittals depending on the type of project/client, PEB, and fabrication scope of work.
- Lead the negotiation of contracts for our products and services, leveraging internal company resources and departments such as the legal and finance teams.
- Developing and executing successful marketing campaigns, with a KPI to drive more conversions, increase sales, and reduce the cost per acquisition.
- Streamlining cross-departmental communication, with a KPI of reducing project misalignment, and increasing team efficiency.
- Organize and participate in trade fairs and exhibitions to market and sell our products and services.
- Distributor engagement through maintaining regular communication with distributors via visits, phone calls, emails, and virtual meetings, ensuring they are motivated and well-supported.
- Providing training and support to our sales teams, channel partners, and customers on issues including product knowledge, sales techniques, and marketing initiatives.
- Identifying and prospecting potential customers within our target market, while building relationships and establishing new partnerships with them, to drive sales and increase our market share both in Tanzania and the entire EAC market.
- Effectively managing my assigned territory, including regular travel to meet with customers and partners to conduct product demonstrations, and to ensure strong brand representation in Tanzania and the entire East Africa market.
- Cross-functional collaboration through working closely with projects, training, after-sales, customer service, and logistics teams to ensure comprehensive support for distributors.
- Passionately delivering exceptional service to our customers while having fun in all that I do.
- Ensuring the smooth running of the sales and marketing department, ensuring the delivery of all aspects of the organization, and that proactive sales initiatives are executed to achieve our different KPIs.
- Leading and managing a sales team, fostering a culture of teamwork, growth, development, and continuous improvement within my department.
Project Manager, Market Development
Safaricom PLC Account-Top Image Africa
01.2018 - 01.2023
- Was responsible for my departmental budget, ensuring marketing costs and inventory are well controlled, and ensuring productivity and performance levels are attained, leading to a 30% cost saving on the overall budget.
- Worked proactively to improve customer satisfaction, delivering a positive and timely response to clients' inquiries and issue resolution, leading to over 80% NPS month on month.
- Collaborated with the engineering team to design pre-engineered kiosks for M-Pesa outlets, including prequalifying vendors, and managing the project lifecycle.
- Developed and implemented branding and visibility strategies, optimizing outlet performance and ensuring timely execution across territories.
- Acquired and evaluated over 150,000 prospective channel partners, expanding Safaricom's distribution network for airtime, mobile devices, accessories, and Mpesa agents.
- Created and executed a long-term strategic marketing plan for Safaricom Home Fiber, achieving a 35% increase in market penetration.
- Recommended optimal base station and tower sites in collaboration with site engineers to strengthen infrastructure.
- Enhanced product positioning and messaging, increasing customer retention rates by 55%.
- Spearheaded three major product launches, resulting in a 65% market share increase within six months.
- Boosted regional sales through innovative strategies: Safaricom airtime sales grew by 57%, Mpesa float levels increased by 68%, devices and POS terminal sales rose by 75%, and data consumption grew by 78%.
- Monitored and achieved key performance indicators aligned with Safaricom’s strategic plans, improving customer engagement, and operational efficiency.
- Developed route-to-market strategies for Trade Development Representatives, achieving 90% route adherence and 100% coverage, resulting in increased regional sales revenue.
- Improved market coverage by 60% month-on-month through strategic allocation of distribution networks and sales officers.
- Partnered with service providers and entrepreneurs to create sustainable business models, driving product adoption, and market integration.
- Conducted market analysis through trade visits, identifying and mitigating gaps to optimize market performance.
- Organized internal and external customer satisfaction surveys, enhancing the brand experience, and improving customer engagement.
- Increased brand visibility and availability, leading to a 65% year-over-year sales growth within the territory.
- Executed effective SEED practices to ensure best-in-class trade activity implementation.
- Regularly evaluated team and area performance, achieving a 35% improvement in sales through monthly reviews.
- Formulated and implemented secondary sales plans by region, territory, brand, and SKU, exceeding sales targets by 50% to 60% month-on-month.
- Built strong relationships with key client segments, driving referrals, and business growth.
- Closely monitored competitor activities advise our management to derive the best go-to-market strategies to counter threats from the competition, leading to an increase in our market share by 50%.
- Continuously reviewed and scrutinized our performance providing recommendations that drove and increase in financial performance leading to 60% increase in our regional sales volumes.
Project Manager, Market Development
MTN NIGERIA
05.2015 - 04.2018
- Developed and executed marketing strategies that increased brand awareness in targeted demographics
- Increased MTN Mobile Money transactions by 60% YOY In the Northern Nigeria including NE, NW and North Central territories
- Organized a series of product-related workshops and events that enhanced customer engagement and loyalty, resulting in a 15% uplift in repeat customer rates
- Managed a team of 150 Trade Development representatives and 5 Team leaders in acquisition of new MTN Mobile money Agents and customers across the Northern Nigeria Region
- Oversaw a large-scale Agent and Channel Partner acquisition project, achieving a 60% increase in new Channel partners and 75% new Revenue generating MTN Mobile Money Agents
- Co-ordinated with the Agents and Trade Developers to facilitate functions such as Agent and customer forums
- Ensured quality market coverage ensuring 100% route adherence by the sales teams
- Conduct comprehensive market research to understand industry trends, customer preferences, and competitive landscape
- Monitored actual expenditure figures against project budgets including implementing controls leading to cost savings
- Researched user behavior and led strategic product roadmap discussion across multi functional teams leading to a 25% on our NPS
- Acquired over 100,000 Agents (Revenue Generating Agents) leading to over 75% increase in transactions
- Spearheaded new customer(RGC) acquisition/recruitment drives leading to 75% increase in revenue
- Led a successful influencer marketing campaign that resulted in a remarkable percentage increase in engagement on our social media platforms
- Developed the capacity of staff and partners on through training, mentor-ship and coaching to ensure total quality management
Exports Manager
Athi River Steel Plant
01.2013 - 03.2015
- Oversaw policies and procedures involved in the export of steel items increasing the efficiency of the export process and general sales volumes while monitoring the financial components of the process including exports documentation and last mile strategies
- Worked closely with the engineering and project management teams to understand project requirements and specifications
- Coordinated the preparation of proposals, quotations, and presentations for clients
- Ensured smooth execution of projects by facilitating communication and collaboration between sales, engineering, and operations teams
- Developed the PEB and fabrication unit of the organization leading to sales of almost 2000MT of pre-engineered buildings within our EAC market
- Developed marketing strategies leading to a 75% growth in revenue from our Export Markets within the EAC and parts of COMESA regions
- Increased our customer acquisition drives leading to acquisition of 30 class A customers 10 in Tanzania, 5 in Rwanda, 6- Burundi, 4-Congo, 5-south Sudan and over 60 Class B from Tanzania, Uganda, Malawi, Zambia and Mauritius
- Effectively managed our key accounts within the exports market successfully growing them from 45% to 75% revenue generation for the organization
- Reduced average contract expenses by 20% through aggressive negotiations with vendors
- Co-coordinating the export department
- Regularly, following up with export clients to track ongoing shipments and deliveries schedules
Assistant Exports Manager
Insteel Limited-Safal Group
Nairobi
05.2007 - 12.2012
- Worked closely with the engineering and project management teams to understand our clients projects and specification
- Worked closely with the R&D teams to develop and recommend new products.
- Worked with our PEB engineers to prepare proposals, quotations, and presentations for pitching to clients, leading to winning major PEB projects.
- Ensured smooth execution of projects by facilitating communication and collaboration between sales, engineering, and operations teams.
- Coordinated with the production department to ensure the planning of raw materials and the timely production of customers' orders, leading to 100% timely delivery of our orders.
- Developed and executed marketing campaigns and promotions that drove sales and brand awareness specifically in the East African Community and COMESA region, leading to a 75% increase in sales and revenue.
- I attended more than 10 builders' and construction exhibitions, leading to the acquisition of new projects that propelled our performance from 200 MTNs per month to over 1,700 MTNs month over month.
- Implemented Customer Relationship Management (CRM), ensuring continuous customer satisfaction, and key accounts maintained.
- Ensured that monthly and annual budgeted sales figures are attained and surpassed.
- Established distributors' networks and channel partners within the EAC and parts of the COMESA region.
- Executed team motivational initiatives, revitalizing an underperforming sales team into a winning team through individual and team motivation initiatives.
- Improved efficiency in my department by embracing the FIFO system for our customers.
- Penetrated new markets, creating close to 100 key accounts in volatile countries such as South Sudan, DRC Congo, Madagascar, and Burundi.
- Grew our pre-engineered business unit from scratch to a fully flagged department, generating revenue of over $200K month-over-month, leading to over 65% growth year-over-year.
- Prepared export sales reports monthly and annually, assisting management in making informed decisions, leading to over 75% in savings and a reduction in project delivery lead times by almost 50%.
- I represented our company in more than 10 sales shows and exhibitions held in different countries within the EAC, contributing to 30% of our customer acquisition.
- Helped in resolving critical issues related to sales, and escalated important matters to top management.
- Overseeing the coordination of all export activities, including documentation, logistics, customs procedures, pricing, marketing, and sales.
- Worked with our legal and finance teams to ensure compliance with all relevant export regulations and laws.
Education
Bachelors Of Commerce -
JOMO KENYATTA UNIVERSITY OF SCIENCE AND TECHNOLOGY
01.2007
Skills
- Project Management
- Public Relations
- Business Development
- Negotiation/Issue resolution
- Sales Strategy development
- Teamwork/Leadership
- Time Management
- Effective Communication
- Critical Thinking
- Sales Forecasting
- Budgeting
- Digital Marketing
- Channel Partner Development
- Sales and Distribution Skills
- Rapport and relationship building
- Brand-building strategies
- Marketing campaign evaluation
- Performance tracking and evaluations
- Contract negotiations
- Market surveying
- Business development
- Sales presentations
- Product launches
- Marketing planning
- Contract negotiation expertise
- Affiliate marketing
- CRM management
- Sales and prospect management
- Competitor analysis
- Account development
- Business growth and retention
- Referral pipeline development
Hobbies and Interests
- Travelling
- Reading
- Socializing
- Cooking
- Football Fan
Languages
Swahili
First Language
English
Proficient (C2)
C2
French
Beginner
A1
Certification
- Certificate in Balance Scorecard Development and Implementation- IL Training and Consulting.
Certificate in Customer Relationship Management- LAN- XAfrica Limited Business and Management Consultants, Africa.
Certificate in Supervisory Development Skills-Consultants for Effective Training.
Certificate in Finance for Non-Financial Managers
Certificate in Gemba Keizen Fundamentals –Keizen Institute.
Timeline
Sales & Marketing Manager
Max Steel Limited
01.2023 - Current
Project Manager, Market Development
Safaricom PLC Account-Top Image Africa
01.2018 - 01.2023
Project Manager, Market Development
MTN NIGERIA
05.2015 - 04.2018
Exports Manager
Athi River Steel Plant
01.2013 - 03.2015
Assistant Exports Manager
Insteel Limited-Safal Group
05.2007 - 12.2012
- Certificate in Balance Scorecard Development and Implementation- IL Training and Consulting.
Certificate in Customer Relationship Management- LAN- XAfrica Limited Business and Management Consultants, Africa.
Certificate in Supervisory Development Skills-Consultants for Effective Training.
Certificate in Finance for Non-Financial Managers
Certificate in Gemba Keizen Fundamentals –Keizen Institute.
Bachelors Of Commerce -
JOMO KENYATTA UNIVERSITY OF SCIENCE AND TECHNOLOGY
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