Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Timeline
Generic

SAMIRA BAAMAR

Dar-Es Salaam

Summary

I am a highly motivated and conscientious individual with excellent interpersonal and communication skills coupled with excellent problem solving skills, a faster Learner with the ability to priorities complex work load and unsupervised in pressurised environments to tight deadlines, I am dedicated to maintain high quality standards and able to motivate and guide others to achieve the same.

Innovative Digital Manager skilled in strategy development and implementation for digital marketing initiatives. Experienced in overseeing online brand campaigns, driving social media engagement and optimizing web content to increase organic search results. Strengths include strong analytical skills, adaptability to evolving trends, and ability to lead cross-functional teams. Previous roles have yielded significant improvements in brand visibility and customer engagement across multiple digital platforms.

Overview

17
17
years of professional experience

Work History

Acting Digital Manager

Tigo Tanzania
03.2019 - 01.2024
  • Generated ideas for creative campaigns that would engage customers across multiple channels.
  • Researched industry best practices for effective email marketing tactics and strategies.
  • Developed and implemented digital marketing strategies to drive website traffic and improve customer engagement.
  • Analyzed web analytics data to identify trends and opportunities for improvement.
  • Created content for social media platforms to increase brand awareness.
  • Collaborated with cross-functional teams on the development of user experience designs and interactive features.
  • Assisted in developing budget plans for all digital projects, ensuring they were within allocated resources and timelines.
  • Monitored emerging technologies related to digital marketing and evaluated their potential impact on the organization's goals.
  • Optimized existing campaigns to maximize ROI through A and B testing, keyword targeting, and adjustments.
  • Coordinated production schedules for multiple digital projects simultaneously while meeting deadlines.
  • Trained personnel in various aspects of digital management such as SEO optimization or content creation techniques.
  • Developed comprehensive reports summarizing performance metrics across all channels.
  • Reviewed user feedback from surveys and focus groups to inform future product design decisions.
  • Identified market segments that could benefit from new products or services offered by the company.
  • Supported efforts to establish a unified brand identity across all digital channels.
  • Ensured compliance with relevant laws governing consumer privacy rights when collecting data online.
  • Worked closely with other departments such as IT or Sales and Marketing on various initiatives.
  • Developed creative digital content and unique campaigns to drive brand exposure.
  • Wrote social media content to increase engagement with customers.
  • Improved short- and long-term digital marketing strategies.
  • Utilized Twitter and Facebook to promote products, services, and content.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities.
  • Tracked and analyzed social media and online marketing initiatives.
  • Posted new content for products and services when managing marketing and release calendars.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Built a network of social media influencers, including celebrities, bloggers, and companies to increase brand exposure.
  • Managed editorial image licensing and social media content.
  • Generated interest in new and upcoming product and service releases by managing social media accounts.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Oversaw social media accounts and image licensing.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Collaborated with public figures, companies, and press to boost and enhance brand on social media.
  • Produced blog posts, pay-per-click ads, and promotional content.
  • Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
  • Maintained editorial calendars for social media account activities and ROI reviews.
  • Monitored editorial calendars detailing social media content and ROI review.
  • Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements.
  • Devised results-driven strategies and roadmaps based on clients' needs.
  • Hired, trained, and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
  • Collaborated with the development team to resolve usability issues and improve website functionality.
  • Reviewed information and elements regularly on websites and pages for accuracy and functionality.
  • Developed and implemented social media strategies to increase brand awareness and engagement.
  • Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Analyzed key metrics to measure the success of campaigns regularly.
  • Monitored emerging trends in digital media and marketing.
  • Identified target audiences and developed customer personas for campaigns.
  • Researched influencers in relevant industries to collaborate with for promotional activities.
  • Conducted competitor analysis to stay ahead of industry trends and best practices.
  • Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.
  • Coordinated cross-promotional activities across multiple channels.
  • Provided feedback on website design changes related to social media integration.
  • Identified opportunities for new partnerships or collaborations with other brands or organizations.
  • Assisted in organizing events such as webinars, conferences, and tradeshows.
  • Managed customer service requests through social media channels.
  • Advised clients on how to use social media tools effectively in their business operations.
  • Tracked performance of all campaigns using analytics software such as Google Analytics.
  • Developed strategies to convert followers into leads or sales.
  • Drafted monthly reports outlining progress against goals set by the client.
  • Optimized posts for SEO purposes by incorporating keywords into titles and descriptions.
  • Maintained relationships with key stakeholders such as influencers or partners.
  • Responded promptly to user comments and questions on various social platforms.
  • Developed social media content and scheduled posts to coincide with target audience usage.
  • Created anasocial media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns, and website updates.
  • Managed the organization's social media presence by posting messages, answering posts, and monitoring conversations.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
  • Engaged with and responded to online audiences through relevant comments.
  • Worked closely with marketing, advertising, and management teams to plan ideal timing for campaigns.
  • Worked extensively with teams from advertising, production, online marketing, and management to time campaigns for maximum results.
  • Developed and implemented strategic social media marketing plans.
  • Analyzed market data to determine ways to reach the target audience or intended segments.
  • Tracked communications strategies, advertising campaigns, and marketing approaches to measure successes and failures.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.
  • Evaluated digital presence by product, service, or brand to help define digital strategies.
  • Developed and used specific methodologies for collecting and analyzing marketing data.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
  • Built research instruments and drafted questions for digital, traditional, and in-person surveys.

Online Media and Digital Specialist

Tigo Tanzania
01.2012 - 03.2019
  • Utilized analytics tools such as Google Analytics to track site traffic metrics.
  • Developed and maintained digital campaigns to support business objectives.
  • Implemented SEO techniques to optimize website content for search engine visibility.
  • Created and managed online advertising campaigns across multiple platforms, including Google Ads and social media channels.
  • Monitored website performance, identified improvement areas, and provided optimization strategy recommendations.
  • Optimized webpages according to best practices to ensure maximum visibility on search engines.
  • Managed day-to-day operations of digital marketing activities, including email campaigns, paid search ads, and display ads.
  • Collaborated with design teams to develop engaging visuals for various digital campaigns.
  • Researched industry trends and competitors' strategies to stay ahead of the curve.
  • Integrated third-party applications into existing websites to enhance customer experience.
  • Assisted in the development of user personas to better understand target audiences.
  • Developed content strategy plans that included blog posts, infographics, videos, podcasts, and other forms of media.
  • Tracked ROI from various digital initiatives by utilizing tracking pixels and other measurement methods.
  • Coordinated with external agencies or vendors, as needed, to execute successful campaigns.
  • Maintained a strong knowledge base on current trends within the digital space by attending conferences and workshops.
  • Ensured compliance with all applicable laws related to privacy policies and cookies usage..
  • Shared details about studio events and activities by posting regular updates to the website and social media profiles.
  • Led complete overhaul of brand materials, logos, websites, and social media profiles.
  • Developed social media initiatives and created daily content on Facebook, Twitter, Instagram, and emerging social platforms to engage current fans and acquire new ones.
  • Tracked communications strategies, advertising campaigns, and marketing approaches to measure successes and failures.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
  • Summarized raw data and analyses and made recommendations based on findings.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Created proposals for service and product strategies based on marketing data.
  • Evaluated digital presence by product, service, or brand to help define digital strategies.
  • Developed and used specific methodologies for collecting and analyzing marketing data.
  • Determined the best methods to meet research objectives and produce useful data.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.

Client Relationship Manager

Frontline Porter Novel
Dar Es Salaam
08.2011 - 01.2012
  • Developed and maintained relationships with clients to ensure customer satisfaction.
  • Identified new business opportunities through research and analysis of client needs.
  • Maintained accurate records of client interactions and transactions.

Customer Advisor/cashier

T-Mobile
08.2010 - 01.2011
  • Greeted customers and provided excellent customer service.
  • Responded to customer inquiries via phone, email, and in-person.
  • Resolved customer complaints and escalated issues as necessary.
  • Provided product information to customers.
  • Maintained knowledge of current sales and promotions.
  • Processed orders quickly and accurately.
  • Assisted customers with returns and exchanges.
  • Reconciled cash register receipts at the end of each shift.
  • Advised customers on product selection based on their needs.
  • Demonstrated a strong understanding of company policies and procedures.
  • Tracked inventory levels to ensure timely restocking of products.
  • Collaborated with other departments to meet customer needs.
  • Communicated effectively with customers both verbally and written.
  • Developed long-term relationships with returning customers.
  • Reviewed customer feedback surveys for improvement opportunities.
  • Recommended additional products or services to increase sales.
  • Attended training sessions to stay up-to-date on new products and services.
  • Managed multiple tasks simultaneously while maintaining accuracy.
  • Participated in team meetings to share ideas for improving processes.
  • Assisted customers with questions and concerns regarding billing cycles, due dates and extensions.
  • Increased sales upselling products and following up with customers via phone or email to increase order quantities.
  • Supplied accurate estimates for services or repairs recommended.
  • Undertook extensive market research to offer customers options tailored specifically to needs.
  • Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Kept records of customer interactions or transactions, thoroughly recording details of inquiries.
  • Conferred with customers by telephone or in person to provide information about products or services and take orders.

Sales Advisor/cashier Sales Assistant

Currys
09.2006
  • Provided customers with information on products and services available.
  • Demonstrated product features and benefits to potential customers.
  • Gathered customer feedback to improve sales strategies.

Education

Combined Honours Degree Programme - Marketing and Management

London South Bank University
London
01.2010

HND BUSINESS STUDIES -

London South Bank University
06.2006

NVQ Administration -

Enfield College
06.2004

Skills

  • Research
  • Data Collection
  • Report writing
  • Presentation
  • Team working
  • Language: Swahili- Fluent Native language English- Excellent
  • Organization skills: Excellent – learned through work and private studies
  • Interpersonal and communications skills: Excellent – strong interpersonal skills developed in customer service roles in retail and within my studies
  • Calculating ROI
  • Strategize SEO plans
  • Market Analysis
  • KPI Monitoring
  • Audience Engagement
  • Online engagement
  • Brand Development
  • Google Analytics expertise
  • SEM strategy development
  • Product Promotion
  • Marketing strategy
  • Social Media Management
  • Customer engagement strategies
  • Communication and writing skills
  • Strategic Planning
  • Marketing automation
  • SEO Strategies
  • Content Development
  • App Marketing
  • Public Relations Strategies
  • Optimizing ROI
  • Email marketing campaigns
  • Google Analytics proficiency
  • Social Media Marketing
  • Google Analytics Setup
  • Audience outreach
  • Project management abilities
  • Social media expert
  • Internet Marketing
  • Copywriting and editing
  • SEO proficiency
  • Search Engine Optimization
  • Event Networking
  • Developing partnerships
  • Google Analytics
  • E-Newsletters
  • Pay-per-click advertising
  • Social media activities
  • Google Analytics understanding
  • Data Analytics
  • Digital Marketing
  • Email Marketing
  • Trend Analysis
  • Keyword analysis
  • Content Marketing
  • Branding management
  • Channel Development
  • Team leadership abilities
  • Campaign Development
  • Online Marketing
  • Marketing Strategies

Hobbies and Interests

Reading, travelling, swimming, singing, watching television, meeting people and exchange ideas

References

Available on request

Timeline

Acting Digital Manager

Tigo Tanzania
03.2019 - 01.2024

Online Media and Digital Specialist

Tigo Tanzania
01.2012 - 03.2019

Client Relationship Manager

Frontline Porter Novel
08.2011 - 01.2012

Customer Advisor/cashier

T-Mobile
08.2010 - 01.2011

Sales Advisor/cashier Sales Assistant

Currys
09.2006

Combined Honours Degree Programme - Marketing and Management

London South Bank University

HND BUSINESS STUDIES -

London South Bank University

NVQ Administration -

Enfield College

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SAMIRA BAAMAR