SALMA SHAFII
Dar
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Customer Service Executive
Tigo Customer Care
02.2017 - 03.2018
- Provided company information and policies to customers upon inquiry and answered questions via phone, email, or online chat.
- Enhanced customer satisfaction by promptly addressing inquiries and resolving issues.
- Escalated critical customer issues to supervisor to avoid lost revenue and canceled policies.
- Assessed customer service trends and evaluated complaints to determine areas in need of enhancement.
- Contributed towards improving overall customer feedback scores by consistently delivering high-quality service experiences.
Digital Marketing Manager
Grand Carlcare Company Limited
04.2018 - 04.2020
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Established partnerships with industry influencers to expand brand reach and credibility within target markets.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Increased customer engagement through social media.
Marketing Manager
Grand Carlcare Company Limited
04.2020 - 05.2024
- Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- PR: Create company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Team management: team staffs performance and KPI management, team recruitment, team training management
- Project management: GTM project leading, management and responsible for results, Branding/other big campaign project leading
- ATL (TV/FM): Media resources and relationship management, media plan and cost management, media optimization and negotiation & Report development
- KOL/influencer management: Resources & relationship management, co-operation idea and content plan development, content/activity management, cost control & report development
- Worked with graphic designers and writers to establish theme and tone for content.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Education
Bachelor of Banking And Finance - Banking And Finance
Institute of Finance Mnagement (IFM)
Dar Es Salaam, Tanzania11.2016
Skills
- Digital Marketing
- Strategic Planning
- Brand Promotion
- Marketing campaign development
- Project Management
- Marketing Analytics
- Advertising Management
- Brand-building strategies
- Team Management
- Customer Relationship Management (CRM)
- Competitor Analysis
- Influencer Marketing
- Project planing & management
- Budgeting and Allocation
- Public and Media Relations
- Marketing and Advertising
- Marketing Strategy Development
- Relationship Building
- Social Media Campaigns
Certification
- CM - Certified Manager Certification
- [Marketing Key people Training Camp Vol 1] Training - [Oct 2023]
- , [Annual Employee of the year] - [2021]
Languages
Swahili
Native language
English
Proficient
C2
Timeline
Marketing Manager
Grand Carlcare Company Limited
04.2020 - 05.2024
Digital Marketing Manager
Grand Carlcare Company Limited
04.2018 - 04.2020
Customer Service Executive
Tigo Customer Care
02.2017 - 03.2018
Bachelor of Banking And Finance - Banking And Finance
Institute of Finance Mnagement (IFM)
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