Sadick Massawe
Kilimanjaro
Overview
13
13
years of professional experience
Work History
Co Founder
Micro Health Initiative
Kilimanjaro, Tanzania
03.2013 - Current
- Developed and implemented comprehensive marketing plans to increase brand awareness and customer loyalty.
- Created and oversaw budgets for all marketing operations, ensuring cost-effectiveness of activities.
- Analyzed market trends, demographics and competitor activity to develop strategies that would maximize company profits.
- Managed the daily operations of the marketing department, including hiring, training and evaluating personnel.
- Collaborated with internal teams to develop innovative promotional materials that increased sales by 25%.
- Negotiated contracts with media outlets to ensure maximum visibility within target markets.
- Oversaw production processes of print materials such as brochures, flyers and catalogs.
- Monitored industry news in order to identify potential opportunities or threats to the business.
- Conducted research into customer preferences in order to inform product development decisions.
- Implemented digital marketing initiatives across multiple platforms including social media networks, email campaigns and SEO and SEM techniques.
- Identified areas for improvement within existing processes in order to streamline operations.
- Directed efforts towards increasing customer satisfaction by developing customer service protocols.
- Provided guidance on creative direction for all marketing collateral ensuring consistency across channels.
- Assisted other departments when needed in order to improve cross-functional collaboration.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
Enrollment Manager
MicroEnsure
Kilimanjaro, Tanzania
01.2011 - 06.2014
- Conducted enrollment and registration for new members to health insurance.
- Developed and implemented strategies to increase member retention rates.
- Managed the recruitment of enrollments clerks
- Collaborated with other departments to ensure efficient operations in the enrollment process.
- Maintained accurate records of all enrolled members in the database system.
- Prepared reports on enrollment trends, program performance
- Analyzed data from surveys to identify areas of improvement within the enrollment department.
Education
BBA - Marketing
Nkumba University
Entebbe Uganda04-2009
Skills
- Capital fundraising
- Stakeholder Relations
- Strategic Partnerships
- Stakeholder Communication
- Business Development
- Sales Strategies
Timeline
Co Founder
Micro Health Initiative
03.2013 - Current
Enrollment Manager
MicroEnsure
01.2011 - 06.2014
BBA - Marketing
Nkumba University
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