Summary
Overview
Work history
Education
Skills
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Timeline
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ROY OMULO

IRINGA,IRINGA

Summary

I am a market systems development specialist with 13 years of competitive hands-on and conceptual experience in program management, industry systems management, and enterprise development. My focus is on program management, Agribusiness set-up and development, processing management, production planning and marketing, projects planning and management, smallholder aggregation and coordination, farmer extension systems support and management, animal feed manufacture and sales, inventory management, financial planning and management, business development services, market systems development, livelihood and value chain development projects, agribusiness and farmer organization development, strategic planning and management, community health-led development initiatives, and financial linkages. My strengths include leadership, critical thinking, and creating businesses around solutions. I am adept in managing equity and social impact funding relationships in both private sector-led NGO projects and community-led development initiatives thus creating synergistic alliances with stakeholders. Experience in Project Design and Implementation Experienced in coordinating and managing rural livelihood, health, and dairy projects with a focus on project design, implementation, and evaluation. Skilled in developing concepts and methods, training and enterprise development, and dissemination. Proficient in project management, evaluation, and learning systems development with excellent documentation skills. Successful in staff and partner capacity development, project design with local partners, and facilitating learning processes and events using participatory methods. Driven and ambitious marketing professional with background in developing digital marketing strategies and completing market research. Creative, friendly and communicative team player. Proven success in crafting SEO-optimized written content that improves online rankings. Reliable and dependable team player with excellent communication and organizational skills. Experienced in conducting comprehensive market research to identify key customer segments and target audiences. Creative marketer willing to think outside the box to secure impressive results.

Overview

15
15
years of professional experience

Work history

Country Market Systems Development Manager

A TO Z UNIVERSAL CO LTD, Iringa
11.2018 - Current
  • Established and manages AFRIFARM, a farmer engagement brand of A TO Z UNIVERSAL, and grew revenues to over $1.2 million per year
  • Coordinate and manages AFRIFARM-stakeholder partnerships, building and managing collaborative relationships with consortium partners, sub-grantees, donors, local governments, and other stakeholders
  • Successfully won a bid to participate in the AgResults pay-for-results initiative, which increases access to productivity-enhancing inputs and extension services
  • Currently, the project is being implemented in four regions in Tanzania, serving livestock nutrition, breeding, vaccination, and parasite control
  • Established a performance-based, demand led, last-mile franchised extension program that ensures continuous learning, bridges the knowledge gap, and provides access to inputs to farmers
  • This program boosted sales for the company while increasing farmers' production and awareness
  • Established businesses around farmer solutions, increased sustainable commercial accessibility of these services to farmers and retail outlets, and secured funding to install an animal feed plant for feed concentrate production as a feed supplement thereby expanding AFRIFARM'S product portfolio
  • Conceived the concept for establishing six AFRIFARM franchise-type AGROVET SHOPS to ease availability of reliable, good quality inputs and successfully rolled out in 8 regions
  • Successfully lobbied VODACOM TZ to support farmer mapping and registration into a digital platform, host the platform, and zero-rate internet fees
  • This led to affordable digitization of milk procurement, quality traceability, input distribution, farmer payments, and knowledge transfer
  • Led periodic updates to market systems analyses, business cases, and intervention plans in selected problem areas, significantly improving impact
  • 3
  • Established monitoring and evaluation/adaptive management of smallholder systems with existing market needs
  • Led the development of market assessments, farmer mapping, training curriculum, and business support activities, while providing leadership for the implementation of market facilitation activities
  • Successfully organized and held three farmer field days.

Business Development Manager

SIGMA FEEDS LTD
04.2018 - 11.2018
  • Introduced JOSERA range of animal specialty mineral feed in the very competitive Kenyanmarket, resulting in loyal and repeat customers for the brand securing a notable growth in salesof 18 tons of minerals per month by the fourth month in October 2018
  • Developed a successful product placement and marketing strategy for JOSERA products throughradio, field days, and exhibitions
  • Increased dairy animal feed concentrate sales by 30% by creating more linkages withcooperatives and large farms in addition to increasing retail sales through stockists
  • Facilitated 7 farmer field days and attended 3 exhibitions, resulting in increased awareness of
  • SIGMA and JOSERA product attributes
  • Established working collaborations with NORBROOK, Kenya Competitive Dairy Market
  • Systems Development (KCDMSD RTI PROGRAM), and 3 large scale processors to enhancebusiness operations.

Milk Procurement and Dairy Business Development Manager

ASAS Dairies Ltd, Tanzania
03.2014 - 05.2018
  • Achievements Coordinating and supervising the recruitment of farmers and formalizing milk procurement in the
  • Southern Highlands, leading to the establishment of the largest primary cooperative (MUWAMARU
  • DAIRY COOPERATIVE) and 16 other primary cooperatives
  • Increasing the company's milk procurement by 76% and improving the company's plant utilizationefficiency from 16.6% to 80% by 2017, which prompted the plant's expansion into UHT investmentin 2018 and plans to install a milk powder plant
  • Recruited and managing 24 chilling plant attendants, 17 milk transporters, and 105 milk graders forthe four milksheds
  • Establishing a veterinary shop for farmers to get increased access to inputs on a check-off basis andease the burden of production on the farmer
  • Facilitating an effective linkage with smart | dairy limited, a venture capital dairy developmentcompany that seeks to introduce a dairy franchise model into Tanzania to fast-track dairydevelopment and reduce milk imports as well as bridge the company's raw milk procurement gap
  • Promoting the effective use of Marketing Information Systems by helping develop, adopt, andsuccessfully implement ICT in milk procurement and extension through the ASAS eDairy system, adistributed software service used to automate and increase efficiency of the milk procurementoperations
  • Writing a business plan for a competitive grant on behalf of the company and winning a $100,000farmer facilitation competitive grant from SAGCOT Catalytic Trust Fund, a project I furtherimplemented to increase smallholder dairy competitiveness and productivity
  • 4 Replicating the Milk Procurement and dairy business Development model in three other vastprovinces in Tanzania: Iringa, Njombe, and Mbeya by successfully identifying, mapping, andcompleting the establishment of four ASAS Dairies Ltd's chilling centers in three milk sheds in
  • Tanzania
  • Linking 400 smallholder dairy farmers to a $244,590 farmer facilitation loan guarantee facilitythrough PASS Trust Tanzania and successfully linking another 317 farmers to a loan from Tanzania
  • Agricultural Development Bank
  • Aligning farmers' production systems with plant production capacity, quality, and milk deliveryrequirements to ensure reliable supply schedules
  • Building relationships with six input suppliers (including an international contract with JOSERA
  • GmbH of Germany), two research institutions (ILRI and CIAT), and three financial institutions(TADB, FINCA, and Akiba Commercial bank), PAID-Tanzania, TechnoServe, Maziwa Zaidiproject
  • Facilitating the establishment and successful implementation of an integrated inputs and raw milksupply chain management system
  • Successfully facilitating the sensitization, engagement, and formalization of 65 producerorganizations and the successful registration of three dairy cooperatives enlisting a total of 5,000smallholder farmers
  • Linking farming youths to development partners like SNV's Opportunity for Youth Employment(OYE); 268 youth trained in business skills development ($65,000), linked smallholder lead farmersto Technoserve's Connected Farmer Alliance; 10 farmers appointed as VODACOM brandambassadors and all acquired MPESA till numbers ($8,000) as well as linkage to the MORE MILK
  • In TANZANIA project where Masai pastoralists started delivering milk to ASAS Dairies
  • Supporting the smallholder farmer organizations to develop cost-effective feeding strategies bymass-producing silage for sale through women and youth fodder production enterprises
  • Successfully managing the business planning process for the four milk sheds through thecooperatives
  • Successfully managed business planning process for 4 milk sheds through cooperatives Developed and implemented the training and development plans for department's staff as well asmentoring of farmer organization leadership, staff, community, and student interns.

PRODUCTION MANAGER

ASAS Dairies Ltd
04.2013 - 05.2018
  • Development of a strategic plan for ASAS Dairies Company Ltd: played a pivotal role indeveloping a strategic plan that established the Milk Procurement and Dairy businessdevelopment department to augment milk supply from smallholder farmers
  • Performed quarterly Business Performance reviews and trainings for ASAS Dairies factory andstaff while efficiently managed the production (process and packaging) of all products in anefficient, safe manner while meeting all quality and cost expectations
  • Improved productivity and profitability by analyzing cost performance data to inform decisions
  • Implementation of Total Quality Management (TQM) concept: initiating the TQM concept,which facilitated continuous improvement methodologies, optimized performance, implementedand monitored quality assurance/ quality control methodologies and metrics to ensure food safety
  • Thus, promoting demonstrated commitment to quality and food safety, which is essential forincreasing competitiveness in the dairy industry
  • 5
  • As a member of the national technical committee on milk and milk standards seconded by mycompany, I helped in developing and review of Tanzanian milk and milk products' qualitystandards
  • Market research and development of marketing strategies: by facilitating two market/ customersurveys and developed marketing strategies for the company
  • This helped ASAS to identify andexploit opportunities in the market
  • Development of business & marketing plans: including product design & development, producebulking strategy, establishment of sales outlets/market linkages, and developing effectivedistribution channels for finished milk products helping to develop and execute comprehensiveplans for business growth
  • Efficient management of production: Efficiently managed the production (procurement, processand packaging) of all products in an efficient, safe manner while meeting all quality and costexpectations
  • This focus on efficiency, safety, and quality helped the company to improveproductivity and profitability
  • Kenya Agricultural Productivity and Agribusiness Project

Proprietor and Team Leader

AGROBIZ Solutions Consultancy
01.2010 - 03.2012
  • Successfully mobilized 1,886 farmers and implemented dairy, aquaculture, and poultry valuechain projects, improving the livelihoods of smallholder farmers
  • Established a hierarchy of farmer organization from grassroots to regional level, facilitatedthe election of leaders, and established a farmers' constitution and project implementationschedule
  • Developed 24 value chain-specific enterprise development plans and registered farmergroups into respective Value Chain CBOs/commodity marketing groups
  • Coordinated and managed extension, value addition, market, inputs, and microfinancelinkages to smallholder farmers in Siaya and Homabay Regional service units in Kenya, andestablished linkages with various partners and stakeholders
  • Facilitated CBO training on quality issues by Kenya dairy board and assisted dairy farmers in
  • Siaya to develop a value addition strategy, which led to them processing and selling yoghurt,fresh milk, and frozen chicken.

Proprietor

AGROBIZ Solutions Consultancy
09.2010 - 12.2011
  • Position AGROBIZ Solutions as a One-stop Agribusiness consultancy firm
  • Achievements:
  • Successfully registered AGROBIZ as an agribusiness consultancy business, establishing it as acredible consulting firm in the agricultural sector
  • Held 9 stakeholder/training workshops in Kasipul division in Homabay county, where youprovided training to local farmers and stakeholders on agribusiness best practices
  • 6
  • Conducted target groups mapping and planning, enabling more efficient and effective targetingof specific groups for training and development interventions
  • Developed 3 concept papers on improving dairy, poultry, and aquaculture competitiveness andproductivity, which were submitted to KAPAP for funding/contracting as an extension serviceprovider
  • This shows your expertise in conceptualizing and developing proposals for fundingopportunities
  • Coordinated awareness campaigns on agribusiness in secondary schools, helping to introduceyoung people to the potential of the agricultural sector
  • Established 7 greenhouses in Rachuonyo district, 4 fishponds in Rangwe, and a poultry projectfor a women's group, demonstrating your ability to implement agricultural projects in varioussub-sectors
  • Facilitated a women's group to acquire 32 dairy goats from Heifer International-Homa-bay,helping to improve their livelihoods through access to new and productive assets.

Project Coordinator

KEMRI
12.2008 - 09.2010
  • Probiotic Yoghurt for Health and Nutrition in E
  • Africa
  • Successfully implemented both the research and commercial phases of the probiotic yogurtproject
  • Recruited 1,200 study subjects for the clinical trial on the efficacy of the probiotics on health andnutrition
  • Designed and oversaw the renovation of two community kitchens for the production of theyoghurt
  • Designed quality control & assurance protocols for the yoghurt processing from a public healthpoint of view
  • Conducted small business organization capacity assessment for purposes of a commercial projectreplication
  • Facilitated trainings on governance, business and strategic planning for the women groups
  • Administered, organized, and managed the project in the two sites
  • Planned, monitored, and evaluated project interventions; established an effective PME system atthe project and partner levels, documented and reported, and prepared program area plans &budgets
  • Coordinated, facilitated, and backstopped capacity building/organization developmentinterventions on the local business/enterprise development, micro financing, and mainstreamingof thematic issues to strengthen women organizations and improve the standard of living for theirhouseholds
  • Sourced and provided leadership to the program area teams & mentored organization leadership.

Education

BSc - Dairy Science and Technology Hons

ROY OLOO OMULO, Egerton University

Kenya Certificate of Primary Education - undefined

KCPE

Bachelor of Science - Dairy Science and Technology

Egerton University
2007

Certificate in Microsoft Office Suit - undefined

Egerton University
2002

Kenya Certificate of Secondary Education (KCSE - undefined

Oyugis
2001

undefined

Boarding Primary School
1997

Skills

  • A leader with strong facilitation and training skills for farmers, stakeholders, donors and government officials
  • Able to quickly learn and apply appropriate agricultural production and value addition
  • Adept in Business case development, Digital marketing, Performance metrics, Social media marketing, Product forecasts, Market positioning, Natural leader and a Strategic thinker
  • Technologies Proficient in facilitating participatory needs assessment and planning using methods such as Participatory Rural Appraisal, Study circles, and Farmer Field Schools
  • Knowledgeable in gender and HIV/AIDS, environmental management, and other thematic mainstreaming methods and processes in development projects
  • Skilled in proposal and business concept development, business plan writing, and resource mobilization
  • Experienced in research methods with strong analytical skills, including questionnaire development and the ability to interpret issues in various contexts
  • Proficient in needs assessment and monitoring & evaluation work, with hands-on experience in various data collection and analysis techniques such as conducting interviews, feasibility studies, and facilitating focus group discussions
  • Skilled in Administrative & Organizational tasks, including improving processes, ensuring compliance with standards, and facilitating program operations within set timelines Proven track record in successful project implementation with a focus on efficiency and productivity
  • Strong leadership skills in organizing people into teams and facilitating effective
  • Coordination of field, plant, and office activities
  • Adept in Financial Management Skills, such as Budgeting, Primary Auditing, Fiscal Planning, and Budget Control
  • Proficient in computer software, including statistical packages and Microsoft Office Suite, which Enables effective program management and evaluation

Languages

English
Fluent
Swahili
Fluent
Luo
Native

Timeline

Country Market Systems Development Manager

A TO Z UNIVERSAL CO LTD, Iringa
11.2018 - Current

Business Development Manager

SIGMA FEEDS LTD
04.2018 - 11.2018

Milk Procurement and Dairy Business Development Manager

ASAS Dairies Ltd, Tanzania
03.2014 - 05.2018

PRODUCTION MANAGER

ASAS Dairies Ltd
04.2013 - 05.2018

Proprietor

AGROBIZ Solutions Consultancy
09.2010 - 12.2011

Proprietor and Team Leader

AGROBIZ Solutions Consultancy
01.2010 - 03.2012

Project Coordinator

KEMRI
12.2008 - 09.2010

BSc - Dairy Science and Technology Hons

ROY OLOO OMULO, Egerton University

Kenya Certificate of Primary Education - undefined

KCPE

Bachelor of Science - Dairy Science and Technology

Egerton University

Certificate in Microsoft Office Suit - undefined

Egerton University

Kenya Certificate of Secondary Education (KCSE - undefined

Oyugis

undefined

Boarding Primary School

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ROY OMULO