ROSELYNE KWELUKILWA
Dar Es Salaam
Summary
Dynamic Brand and Events Manager with proven success at SBC Tanzania Limited, specializing in marketing strategy and event coordination. Expert in enhancing customer satisfaction and driving revenue growth through innovative campaigns and strong relationship management. Adept at optimizing resources and delivering impactful events, showcasing both strategic thinking and exceptional interpersonal skills.
Overview
16
16
years of professional experience
Work History
BRAND AND EVENTS MANAGER
SBC TANZANIA LIMITED
07.2024 - Current
- Evaluate and study the trend of the market to form an effective branding strategy.
- Plan & implement a brand activation plan across SBC's separate brands to drive sales.
- Create and plan how to executive campaigns across all channels (BTL ad ATL).
- Plan events with clients and customers
while managing SBC suppliers and franchise relationships - Ensured smooth event transition with thorough pre-event walkthrough and detailed day-of coordination efforts.
- Assist with Digital campaigns when necessary.
SENIOR KEY ACCOUNTS MANAGER
SBC TANZANIA LIMITED
09.2015 - 08.2024
- Utilized CRM tools effectively in tracking client interactions, resulting in a seamless handover process during staff transitions.
- Enhanced customer satisfaction by consistently resolving issues promptly and effectively, increasing customer retention rates.
- Analyzed sales metrics and trends to identify areas for improvement, leading to increased revenue growth for the organization.
- Collaborated closely with cross-functional teams to ensure timely and accurate delivery of products or services to key accounts.
- Managed key accounts at SBC Tanzania Ltd. (Pepsi) in Dar es Salaam, Tanzania, focusing on delivery development and building sustainable relationships.
Events Manager
SBC TANZANIA LIMITED
07.2014 - 03.2015
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Brainstorm reasons why consumers might want to engage with SBC products, and then create a detailed strategy that covers an event's timeline and shows how I will get them to do so.
Key Accounts Executive
SBC TANZANIA LIMITED
06.2011 - 07.2014
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Implemented strategic initiatives aimed at expanding market share among top-tier clients within the assigned territory.
- Delivered exceptional customer service by promptly addressing inquiries or concerns from key accounts, resulting in increased loyalty and trust from clients.
- Assisted in the onboarding process for new key accounts by providing training, support, and account setup guidance to ensure a smooth transition into our ecosystem.
Trade Marketing Executive
SBC TANZANIA LIMITED
07.2009 - 06.2014
- Managed a portfolio of key accounts, ensuring high levels of customer satisfaction through proactive relationship building.
- Developed strong partnerships with retailers to ensure optimal stock levels and timely distribution of products.
- Leveraged strong negotiation skills to secure favorable terms with suppliers, resulting in cost savings and increased profitability for the company.
- Created customized promotions tailored specifically for individual clients or regions to maximize revenue potential.
Education
MBA - Marketing
KAPLAN HOLBORN COLLEGE
LONDON05-2008
Skills
- Travel arrangements
- Performance Review
- Marketing Strategy for Events
- Event Registration Coordination
Timeline
BRAND AND EVENTS MANAGER
SBC TANZANIA LIMITED
07.2024 - Current
SENIOR KEY ACCOUNTS MANAGER
SBC TANZANIA LIMITED
09.2015 - 08.2024
Events Manager
SBC TANZANIA LIMITED
07.2014 - 03.2015
Key Accounts Executive
SBC TANZANIA LIMITED
06.2011 - 07.2014
Trade Marketing Executive
SBC TANZANIA LIMITED
07.2009 - 06.2014
MBA - Marketing
KAPLAN HOLBORN COLLEGE
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