Robert Lazaro

• Led and coordinated strategic digital transformation and business growth initiatives across banking, marketing, and technology-focused projects.
• Oversaw implementation and delivery of multiple cross-functional projects involving digital banking solutions, marketing technology, financial service expansion, and operational improvement initiatives.
• Managed project governance activities including strategic planning, budgeting, implementation oversight, stakeholder engagement, risk monitoring, and performance tracking.
• Spearheaded digital transformation initiatives for financial institutions, supporting deployment of digital banking services, customer engagement solutions, and operational process improvements.
• Successfully led project coordination and stakeholder engagement activities during the launch of Maendeleo Bank Internet Banking services.
• Consulted and supported Maendeleo Bank expansion initiatives, contributing to growth from 2 branches to 6 branches and expansion of agent banking operations to over 1200 agents.
• Coordinated collaboration between technical teams, management, vendors, consultants, and client stakeholders to ensure successful implementation of strategic projects.
• Led digital campaign execution and customer acquisition initiatives including Upendo Wote Kwako, Machinga Loans, and Click.Bank.Smile campaigns aimed at enhancing digital adoption and customer engagement.
• Oversaw financial planning, budgeting, forecasting, and resource allocation for projects and operational activities to ensure cost optimization and efficient delivery.
• Managed proposal development, business case preparation, and strategic presentations for banking, ICT, and business transformation projects.
• Led and mentored multidisciplinary teams across digital marketing, project coordination, sales, and business development functions to improve operational performance and project execution efficiency.
• Conducted market analysis and business research to identify emerging opportunities, support strategic decision-making, and drive organizational growth initiatives.
• Negotiated and managed strategic partnerships, client engagements, and long-term business agreements within banking, technology, and consultancy sectors.
• Supported implementation of cost-effective technology solutions aligned with client requirements, organizational objectives, and digital transformation goals.

Key Deliverables

✓Successfully led coordination and launch support activities for Maendeleo Bank Internet Banking services, contributing to enhanced digital banking accessibility and customer engagement.

✓Supported strategic banking expansion initiatives that contributed to the growth of Maendeleo Bank from 2 branches to 6 branches and expansion to over 400 banking agents.

✓Delivered and coordinated impactful digital transformation campaigns including Upendo Wote Kwako, Machinga Loans, and Click.Bank.Smile, improving customer engagement and digital service adoption.

✓Drove organizational growth and operational expansion, positioning the company as a recognized consultancy partner in banking and digital transformation initiatives.

✓ Successfully managed cross-functional teams and strategic projects while optimizing operational efficiency, resource utilization, and project delivery performance.

Web Corporation Ltd – Dar es Salaam, Tanzania

• Led nationwide program execution and rollout of Electronic Fiscal Device (EFD/VFD) digital transformation solutions, including the WebVFD application, enabling over 20,000 businesses to adopt TRA-compliant electronic receipt systems.
• Coordinated and managed cross-functional project teams across technical, sales, operations, and customer support functions to ensure successful delivery of large-scale digital initiatives.
• Oversaw end-to-end project lifecycle management including planning, execution, stakeholder engagement, user onboarding, system deployment, issue resolution, and performance monitoring.
• Provided program coordination and governance support for digital transformation initiatives focused on improving customer experience, service efficiency, and technology adoption.
• Facilitated communication and alignment between clients, internal technical teams, executive management, and external regulatory stakeholders to ensure successful project delivery.
• Managed system integration activities, user acceptance testing, deployment coordination, and post-implementation support for digital platforms and applications.
• Led market entry strategy execution and digital product launch programs, ensuring timely delivery, adoption, and alignment with business objectives.
• Developed and presented project performance reports, implementation updates, and business insights to support executive decision-making and continuous improvement.
• Coordinated customer engagement and digital adoption programs that increased product usage, market penetration, and service accessibility.
• Participated in industry conferences and stakeholder engagement forums to strengthen strategic partnerships and enhance organizational visibility in the ICT and fintech ecosystem.
• Contributed to organizational growth by aligning digital solution delivery with regulatory compliance requirements, customer needs, and strategic business goals.

Key Deliverables

✓Successfully led nationwide rollout and adoption of the WebVFD platform, achieving over 8,000 active user logins and significantly improving digital service utilization.

✓Spearheaded execution of the “Pakua Utoe” digital adoption campaign, driving substantial growth in customer downloads and increasing usage of electronic receipt generation services.

✓Successfully coordinated large-scale onboarding program enabling over 20,000 businesses to adopt TRA-compliant digital receipt solutions across the country.

✓ Improved collaboration between technical, commercial, and operational teams, resulting in enhanced project delivery efficiency, user onboarding experience, and stakeholder satisfaction.

• Coordinated business development and implementation activities for telecom-based media, digital, and IT-related projects, ensuring alignment with organizational growth objectives.
• Managed end-to-end stakeholder engagement, including client relationship management, project discussions, solution presentations, and implementation follow-ups.
• Worked closely with cross-functional teams including technical, marketing, operations, and external partners to support successful delivery of digital initiatives and campaigns.
• Participated in strategic planning, proposal development, project coordination, and execution of business transformation initiatives within media and technology environments.
• Oversaw implementation support activities, ensuring project deliverables, timelines, and client expectations were effectively managed.
• Facilitated communication between internal departments, external vendors, and clients to ensure smooth execution of projects and operational activities.
• Supported market expansion initiatives by identifying business opportunities, developing growth strategies, and coordinating customer engagement activities.
• Contributed to digital campaign planning, product positioning, customer acquisition strategies, and service adoption initiatives.
• Prepared business proposals, implementation plans, and strategic presentations to support management decision-making and business growth objectives.
• Participated in industry networking events, partnership discussions, and stakeholder engagement forums to strengthen organizational visibility and strategic collaborations.

Key Deliverables

✓Successfully coordinated the launch and market positioning of BikoSports, contributing to increased customer engagement and brand visibility.

✓Led execution and coordination of the “Nguvu Ya Buku – Biko Mshiko Nje Nje” campaign, which became one of the organization’s most successful customer engagement and marketing initiatives.

✓Enhanced collaboration between business and operational teams, improving project coordination, communication efficiency, and implementation effectiveness.

✓ Contributed to business growth through strategic client engagement, proposal development, and execution of digital and media-related initiatives.

• Led and coordinated digital transformation projects including mobile application development, payment system integrations, and deployment of digital engagement platforms.
• Oversaw end-to-end implementation of the Simba App ecosystem, ensuring alignment with business objectives, customer experience goals, and operational requirements.
• Coordinated cross-functional project activities involving technical teams, management, vendors, advertisers, and strategic stakeholders including Simba Sports Club (Simba SC) and TCCIA.
• Managed project timelines, implementation plans, stakeholder communication, issue resolution, and operational coordination across multiple digital initiatives.
• Supported systems integration activities, ensuring seamless interoperability between digital platforms, payment solutions, and existing technology infrastructure.
• Facilitated collaboration between internal teams and external service providers to ensure timely delivery of project milestones and implementation objectives.
• Participated in governance meetings, project reporting, implementation tracking, and strategic planning sessions to support executive decision-making.
• Oversaw onboarding and integration of newly acquired digital solutions into the existing technology environment while minimizing operational disruption.
• Supported vendor coordination, testing activities, deployment processes, and post-implementation operational support for digital platforms and services.
• Provided leadership and operational support to the IT department in driving innovation, digital adoption, and continuous improvement initiatives.

Key Deliverables

✓Successfully led the launch of one of Africa’s first club-branded digital ecosystems with integrated payment capabilities, enhancing digital engagement and revenue generation opportunities.

✓Coordinated implementation and integration of digital payment solutions and customer engagement platforms within a high-profile sports and business environment.

✓Improved stakeholder collaboration and project execution efficiency across technology, marketing, and operational teams.

✓ Supported delivery of innovative digital transformation initiatives that enhanced customer experience, operational efficiency, and digital service adoption.

• Delivered technical support, network troubleshooting, and system maintenance.
• Gained hands-on experience in telecommunications infrastructure and operations.