Robert Lazaro

• Develop and implement the company's strategic vision and long-term goals.
• Spearheaded business operations and strategic initiatives across marketing and IT solutions.
• Lead the digital and marketing team, fostering creativity while maximizing brand visibility and generating sales leads.
• Led marketing and sales team to ensure maximization of the company profit while minimizing costs through streamlined operations and efficient resource management.
• Drove expansion from a small-scale firm to a national player serving major clients like Smigi Insurance.
• Developed and implemented cost-optimized technology projects aligned with organizational goals.
• Oversee the financial performance of the company, including budgeting, forecasting, and financial reporting.
• Successfully led-in-assist the team in launching Maendeleo Bank’s Internet Banking service, developing the Strategic Plan, achieving full-fledged commercial bank status, and launching the mobile banking service.
• With a success developed a strategic plan for TARURA to analyze the distances reported by telecom companies by introducing a digital solution that enhances internal capacity.
• Delivered digital campaigns like Upendo Wote Kwako, Machinga Loans and Click.Bank.Smile.
• Built a strong consultancy track record in banking transformation projects.
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
• Fostered partnerships to expand business opportunities.

Key Achievements:

✓ Spearheaded the launch of a digital invitation and engagement platform that enables organizations like CRDB Bank and other social events to seamlessly invite, track, and manage attendees for events.
✓ With success assist team of launching Timiza Vikoba Campaign, Maendeleo Bank Internet Banking service, Full-Fledged Commercial Bank Event Launch, Strategic Book and Mobile App
✓ Enabling TARURA to analyze the distance covered by telecom lines buried along road reserves.
✓ Delivered digital campaigns like Upendo Wote Kwako, Machinga Loans and Click.Bank.Smile

• Oversaw nationwide rollout of EFD/VFD solutions, including the WebVFD app, enabling over 20,000 businesses to issue TRA-authorized receipts.
• Managed sales operations, campaigns, and technical communications between clients and internal teams.
• Led the digital department to ensure creativity, with a strong focus on communicating and selling our Unique Selling Proposition (USP).
• Led programmatic launches and market entry strategies.
• Participated in trade shows and conferences to expand professional network and increase company visibility within the industry.
• Developed strong relationships with key industry players, enhancing company reputation and market presence.

Key Achievements:

✓ Led the successful launch of the WebVFD app, which attracted over 8,000 new customer logins, enabling users to conveniently generate their EFD receipts online

✓ Successfully led the 'Pakua Utoe' digital campaign, resulting in a significant increase in new customer downloads of the app, enabling users to generate EFD receipts conveniently online

• With a success work in a consultation team of BikoSports and Biko Mshiko Nje Nje
• Managed end-to-end client engagement for telecom-based media and IT projects.
• Drafted proposals, developed business strategies, and oversaw implementation of cross-functional initiatives.
• Reached out to potential customers via telephone, email, and in-person inquiries.

Achievements:

✓ Successful launch BikoSports

✓ Create one of the most successful marketing campaign of Nguvu Ya Buku Biko Mshiko Nje Nje

• Supervised IT projects including mobile app development (Simba App), payment integrations, and digital platforms.
• Coordinated stakeholder activities across club management (Simba SC), TCCIA, and advertisers.
• Launched one of Africa's first club-branded digital ecosystems with integrated payments.
• Ensured smooth integration of new acquisitions into existing technology infrastructure with minimal disruption to daily operations.
• Provided leadership and support for IT department.

Key Achievements:
✓ Launched one of Africa’s first club-branded digital ecosystems with integrated payments.

✓ Successfully managed the production of REA and ALAF's magazine — from concept development to final visualisation.

• Delivered technical support, network troubleshooting, and system maintenance.
• Gained hands-on experience in telecommunications infrastructure and operations.