Rajiv Bhushan
Dar Es Salaam
Summary
Accomplished professional with extensive expertise in international marketing, business development, and CRM. Proven track record in channel management, institutional sales, and key account management. Adept at cash flow management, working capital management, and debtors management. Demonstrated excellence in Tata Business Excellence and dealer network management. Skilled in customer life cycle management and IATF 16949 compliance audits. Strong leadership abilities with a focus on team training and self-directed learning. Committed to driving business growth through strategic planning and effective resource utilization.
Overview
25
25
years of professional experience
Work History
Director and Country Head
Tata Africa Holdings Tanzania Limited
04.2019 - Current
- Company Overview: Tata Tanzania is part of Tata International Limited which is a premier trading and distribution company with manufacturing capabilities in select businesses and a network of offices and subsidiaries spanning more than 29 countries in Africa, Europe, Middle East, Latin America and Asia
- Tata International is a part of the reputed business conglomerate the Tata Group, supported by a 7,700+ strong employee base, with worldwide revenues of US$ 3.5 billion for FY24
- The Country Director position is a key leadership position responsible for the overall strategy and Financial and Administrative Management
- The Key Result Areas Include Revenue, Gross Margin, Net Trading Margin, Cost Control and Net Profits
- There are other customer centric Metrics like CSI, SSI, NPS and Key Account Management
- I am responsible for preparing and executing annual budgets, marketing Plan and work plans, developing new business opportunities, overseeing financial, administrative and logistical resources while ensuring alignment with annual and strategic business objectives of OEMs and Parent Corporation
- I manage results while valuing and rewarding high performance of a very skilled professional team, ensure accountability, speed and efficiency while keeping the customer centricity at the core of our work ethics
- Tata Tanzania is part of Tata International Limited which is a premier trading and distribution company with manufacturing capabilities in select businesses and a network of offices and subsidiaries spanning more than 29 countries in Africa, Europe, Middle East, Latin America and Asia
- Tata International is a part of the reputed business conglomerate the Tata Group, supported by a 7,700+ strong employee base, with worldwide revenues of US$ 3.5 billion for FY24
Regional Manager
Ashok Leyland Ltd
04.2018 - 03.2019
- Company Overview: Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
- Spearheading business development operations in the assigned territory, forecasting sales targets & ensuring their achievement
- Setting-up and achieving aggressive measurable objectives for sales volume, market share, sales productivity and profitability for channel partners
- Analyzing market trends & chalking out measures for countering competition with key focus on the untapped regions
- Facilitating customer / market survey for understanding the new requirements and existing product feedback
- Organizing promotional activities like ATL & BTL activities and new product launch for brand & product promotions
- Identifying & developing financially strong & reliable channel partners for deeper market penetration and reach
- Maintaining financial viability of dealerships through levers like Service Absorption Ratio, Maximizing Bay Efficiency and Chasing Market Share targets
- Building relationship with key customers in target organisations for business development; ensuring customer satisfaction by meeting of delivery and quality norms
- Working in close coordination with financiers for formulating and implementing schemes & discounts, new finance & insurance tie-ups to ensure adequate availability of finances in the system and enhance market reach
- Preparing MIS reports for providing inputs on day-to-day operations to top management on monthly basis / as required
- Imparting Product/Sales Trainings for dealership personnel as well as team members to enhance their efficiency & skills
- Leading & monitoring the performance of team members to ensure efficiency in sales operations
- Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
Area Manager
Ashok Leyland Ltd
04.2012 - 03.2018
- Company Overview: Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
- Developed & motivated a high-calibre sales team to drive Retail Sales in Himachal, J&K and parts of Punjab & Haryana
- Directed Dealer Network Development & Dealer Performance Reviews and maintained financial viability of dealerships
- Worked in close coordination with financiers for devising schemes to improve market reach
- Evaluated & implemented process improvement initiatives conducted by management consulting partners
- Undertook market research projects including market survey for exploring the growth potential for new products
- Facilitating Distribution and Invoicing for the Regional Stock Yards
- Heading the team for Stock Yard Management and ensuring tax and legal compliances
- Driving Balance Score Card implementation; maintaining and Authorizing TS 16949 Quality Audit Reports
- Performing Primary Underwriting of prospects to assess their creditworthiness & approve funding for retail & bulk deals
- Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
Sales Manager
Ashok Leyland Ltd
11.2007 - 03.2012
- Company Overview: Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
- Led a team for managing the Corporate & Retail Sales volume for an annual turnover of Rs 250 crores in Delhi & NCR
- New product launch planning and its successful execution in Delhi
- Branding, marketing campaigns, sales promotion through BTL activities and key account management
- Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
Sr. Sales Executive
Ashok Leyland Ltd
06.2003 - 10.2007
- Company Overview: Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
- Managed Retail Sales with an annual turnover of Rs 50 crores in W UP & Haryana rural areas
- New product launch planning and successful introduction in Haryana & W UP regions
- Branding, marketing campaigns, sales promotion through BTL activities and key account management
- Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th largest manufacturers of trucks
- A US $ 4.5 billion company, which has a 75-year legacy, and a footprint that extends across 50 countries
Intern
ING Vysya Life Insurance
08.2002 - 12.2002
- Identified key determinants for Life Insurance, cross-selling opportunity, and importance of Business Intelligence Tools in Insurance
Physics Instructor
Paradise Coaching Group
08.2000 - 06.2001
- Contributed to developing a training module for specific topics in Physics like Thermodynamics & Optics, covering the prescribed syllabus
- Conducting Mock Tests, GDs and Personality Development Sessions to prepare students for All India Engineering Entrance Exams
Education
MBA - Marketing
VGSoM, IIT
03.2003
BE - Mechanical Engineering
Arya Bhatt Knowledge University
03.2000
Skills
- International Marketing
- Business Development
- CRM
- Channel Management
- Institutional Sales
- Key Account Management
- Cash Flow Management
- Working Capital Management
- Debtors Management
- Tata Business Excellence
- Dealer Network Management
- Customer Life Cycle Management
- IATF 16949 Compliances Audits
- Team Leadership & Training
- Self - Directed Learnings
Custom
- Mentoring college students.
- Driving skill development programs.
- Developing Socio Cultural Understanding.
- Traveling across game reserves.
Personal Information
- Passport Number: Z6370196
- Title: CEO & Management Professional – Profit Centre Operations
- Nationality: Indian
- Marital Status: Married
Affiliations
- India Business Forum , Tanzania
- Tanzania Chamber of Commerce
Additional Information
Guide Point Consultant and Mentor
Timeline
Director and Country Head
Tata Africa Holdings Tanzania Limited
04.2019 - Current
Regional Manager
Ashok Leyland Ltd
04.2018 - 03.2019
Area Manager
Ashok Leyland Ltd
04.2012 - 03.2018
Sales Manager
Ashok Leyland Ltd
11.2007 - 03.2012
Sr. Sales Executive
Ashok Leyland Ltd
06.2003 - 10.2007
Intern
ING Vysya Life Insurance
08.2002 - 12.2002
Physics Instructor
Paradise Coaching Group
08.2000 - 06.2001
BE - Mechanical Engineering
Arya Bhatt Knowledge University
MBA - Marketing
VGSoM, IIT
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