RAJEEV RANJAN
Bhagalpur
Summary
Having 12 + Years of rich Experience in Sales, Marketing, Business Development in Managing Operations like Channel Sales, Distribution Management, Supply Chain, Sales, Promotional Activities, Team Leadership. Having Good Skills of managing Key Accounts. Sound Skills in Handling HORECA. ??? Posses Excellent people management, effective communication and Interpersonal skills, adept at handling administrative/operational Tasks, managing customer request and coordinating between senior management and customer. Driven Area Sales Manager with [Number]+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
14
14
years of professional experience
Work History
Area Sales Manager
VADILAL ENTERPRISES LIMITED
02.2022 - Current
- Ensuring the business plan is achieved as per agreed objectives and forecasting all the SKUs as per the plan
- Optimizing the inventory to avoid overstocking and out of stock situation at all levels (warehouse, stockiest and at outlet level)
- Steering the activities related to large modern format stores, key accounts and government institutions
- Tracking the productivity of the team on a daily basis; analyzing and taking corrective action on an ongoing basis
- Devising plans and strategies as per the needs of the channel
- Managing the customers and settling their pending claims, old defective stocks and stocks rotation in a way that their money is not blocked
- Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share
- Supervising customer service operations for rendering quality services; providing customer support by answering queries and resolving their issues
- Spearheading Business Operations, P&L Management, Strategy Planning, Marketing, Client Services and Sales Administration
- Developing, reviewing and reporting strategy and ensuring the strategic objectives are well executed by the team
- Steering business operations for the profit center with a view to realize pre-planning sales and revenue targets; formulating profit center budget for operational / business development activities.
Area Sales Manager
Amish Dairy & Foods Pvt Ltd
02.2021 - 01.2022
- Distributor management, Monitor distributor services levels, appoint new distributor, Authorized distributor claim as they are properly mentioned and submitted on time
- Monitoring Primary & Secondary sales of Distributors and Key Dealers
- Ensure that Distributor fulfill the market objectives and to this make appropriate investment, stock godown space, employees delivery unit, Market credit and Trade Scheme
- Report market return and seek approvals for appropriate action
- Responsible for Running scheme & Run various Promotional activities in the territory as per the allotted Budget
- Supervision of 8 Supervisors and 2 Executive
- ACHIEVEMENT: 1
- Started New Area for company i.e
- Sitamarhi, Darbhanga, Arrah, Samastipur
- 2
- Appoint Exclusive distributor for Fermentation Division in Patna
- 3
- Restart the operation of company in closed area like Gopalganj, Bettiah Chhapra & Motihari
- 4
- Increase the sale of company from 5400 Ltr to 12000 Ltr per day in Fresh Milk ( Positive Growth )
- 5
- Increase the sale of Fermentation division from Rs 15 lakh to Rs
- 45 lakh per month (Positive Growth ).
Senior Sales Executive
Keventer Agro
04.2019 - 01.2021
- In-Charge of Primary ,Secondary Territory sales with an average Yearly Turnover of Rs.5 Crore
- In-Charge of Channel Management & Business Development of the Assigned Territory
- Responsible for Finding new opportunities and new channels to enhance the Outlet expansion process, product penetration
- Instrumental in Training Secondary sales force, runners, merchandiser & MIS person
- Responsible for Running scheme & Run various Promotional activities in the territory as per the allotted Budget
- Review of Spends, KPI's / Incentive Plan
- Review of Daily Routes operated from Location Vs Plan
- In Charge of Visibility and Merchandising
- Placements of new Products and Proper Execution of Retailer Scheme.
Senior Sales Executive
Devyani Food industries Limited
04.2015 - 03.2019
- Successfully handling distribution network, processing orders, maintaining outstanding within norms, timely claim settlement, etc
- Actively involved in visiting outlets and increasing visibility, merchandising
- Recently launched the company product in my territory with high visibility
- Appointing New Super Stockiest, Distributor, exclusive parlors in vacant area
- Achieving Primary and secondary targets set by the company in my Territory
- Driving Adoption of company programs among assigned partners
- Looking Business of 2 Hubs ( Super Distributors ), 21 Distributor, and 700 Retail Counters
- Briefing Executives, PSR's, DSR's and Ice-cream Parlor employee.
Sales Officer
Moreish Food Ltd
04.2013 - 03.2015
- Successfully handling distribution network, processing orders, maintaining outstanding within norms, timely claim settlement, etc
- Involving Briefing S.R.'s
- Actively involved in visiting outlets and increasing visibility, merchandising
- Major role in boosting the territory sales by 20%.
Sales Supervisor
VRS Foods Limited
04.2010 - 03.2013
- Having independent charge of business development of a Territory
- Merchandising and Handling promotional activities to increase the awareness and demand of product
- Assist customer by providing information and resolving their complaints
- Proficiently managing a distribution network of 8 distributor & generating business INR 32 Lac per Month
- Major role in boosting the business industry by 16%.
Education
MBA/PGDM - Marketing -
Rai Business School, Faridabad
01.2006
B.B.A/ B.M.S - Management -
School of Management Sciences, Varanasi
01.2003
12th -
CBSE
01.2000
10th -
CBSE
01.1998
Skills
- HINDI
- ENGLISH
- REGIONAL
Rajeev Ranjan - Area Sales Manager
(+91) 9031341990, rajeevpratap2004@gmail.com, Bhagalpur, bihar
E X P E R I E N C E
12 Years 2 Months
Social Links - Linked In
https://www.linkedin.com/in/rajeev-ranjan-686b7756
Projects
MARKET SEGMENTATION, 30 Days, MARKET SEGMENTATION OF USHA MARTIN PRODUCT
Timeline
Area Sales Manager
VADILAL ENTERPRISES LIMITED
02.2022 - Current
Area Sales Manager
Amish Dairy & Foods Pvt Ltd
02.2021 - 01.2022
Senior Sales Executive
Keventer Agro
04.2019 - 01.2021
Senior Sales Executive
Devyani Food industries Limited
04.2015 - 03.2019
Sales Officer
Moreish Food Ltd
04.2013 - 03.2015
Sales Supervisor
VRS Foods Limited
04.2010 - 03.2013
MBA/PGDM - Marketing -
Rai Business School, Faridabad
B.B.A/ B.M.S - Management -
School of Management Sciences, Varanasi
12th -
CBSE
10th -
CBSE