Radha Saindrane
Dar Es Salaam
Summary
Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
23
23
years of professional experience
Work History
Chief Sales Officer
Tanzania Maji Jibu Company Limited
Dar Es Salaam
01.2022 - Current
- Defined and disseminated SMART objectives (strategy, margin, alignment, relationship, talent) resulting in a 40% increase in sales productivity across volume and revenue
- Managed daily operations of Distribution, Sales & Marketing
- Supervise sales workforce of 50+
- Worked on the implementation of operational strategies and business growth strategies
- Revamping the sales department and converting it into high-performance teams
- Developed and implemented solutions in business development, training, incentives for the team, and key account management
- Created analytics, insights, sales planning, and business development strategies to achieve the yearly sales target, and increase brand visibility in the market
- Liaise with 23 franchisees to plan sales growth strategy and support them by implementing strategies to help them grow their volume and revenue
- Lead company sales professionals, sales teams, and external distribution partners (Resellers/partners/suppliers/delivery assets) to achieve sales and profit objectives
- Develop and lead talent development across the sales functions of the company
- Achievements:
- Increased sales from TZS 45m to TZS 80m in just two months
- Implemented an innovative idea in distribution resulting in a reduction in distribution costs by 40%
- Change the product mix resulting in a positive EBITDA of 10% from a negative EBITDA of 6%
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Worked flexible hours; night, weekend, and holiday shifts.
Chief Operating Officer
Super Meals Limited
Dar Es Salaam
01.2021 - 09.2021
- Dar Es Salaam
- Country: Tanzania
- Managed daily operations of Production, Distribution, Sales & Marketing, and Account & Finance including HR & ESG
- Supervise 180+ person workforce
- Establish procedures, policies, and systems, ensuring compliance with ISO & HACCP standards
- Conducted regular quality checks
- Develop and implement operational improvement strategies and business growth strategies
- Built high-performance teams by revamping HR structure and aligning decision making with strategic goals, resulting in happy, hardworking employees emotionally vested in the success of the organization
- Proactively participated in all facets of the company and worked closely with other executives to sustain growth and stabilize the business Established and maintained accounting, operations management, and inventory control system Providing leadership and management to the business and fully responsible for the day-to-day running of various departments
- Focused on developing programs that deliver efficiencies and playing a leading role in the mobilization, development, and implementation of robust operational processes
- Research and identify opportunities to diversify and grow the business
- Maintain and develop new Vendors through Vendor Evaluation to reduce the cost of production and operation of the business
- Imports/Exports & Co-ordination with Clearing Agents
- Handling problems in the clearing Train and coach the team to motivate and elevate the team to the level of Interdependence
- Analyze accounting and financial data, and ensure Monthly and Yearly statutory requirements comply with statutory tax laws
- Achievements: Implemented customer service improvement solutions, resulting in a 7% increase in quality and delivery of the products from 76% to 83%
- Implemented SOP for Procurement and Logistics resulting in a reduction in operating cost by 13%
- Developed upcountry distributors and informal vendors resulting in an increase in sales of cartons by 117%.
- Refined organizational structure to consolidate, streamline and delineate necessary functions.
- Developed quarterly business plans to evaluate cost projections.
Group General Manager
Royal Oven Limited
Dar Es Salaam
01.2020 - 01.2021
- Dar Es Salaam Country: Tanzania
- Direct daily operations of production hubs and stores, as well as departments including Production, Distribution, Sales & Marketing, and Account & Finance
- Supervise 165-person workforce
- Oversee RTM, distribution, and finances of all entities
- Establish procedures, policies, and systems, ensuring compliance with industry standards
- Conducted regular quality checks
- Develop and implement operational improvement strategies
- Coordinate brand repositioning in the market
- Achievements: Proven success developing investment strategies ($2.3M) and roll-out plans to transform negative EBITDA to positive EBITDA
- Reduced COGS by 7%, from 46% to 39% within three months by vetting vendors and negotiating prices as a group for all subsidiaries, centralizing procurement, restructuring shifts in production and reduced power cost and finally manpower optimization
- Decreased cash outflow by 10% by successfully implementing a new cash handling policy
- Slashed rejection/wastage rate by 50%+, from 4.5% to 2% by optimizing production, equipment, and training production team
- Significantly reduced payroll cost by TZS25M ($11K) by executing skills audit of each department
- Succeeded in improving operations, resulting in a 15% decrease in production costs and a 35% reduction in the workforce while increasing production by 20%.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
Country General Manager
Super Meals Limited, Cool
02.2019 - 01.2020
- Dar Es Salaam
- Country: Tanzania
- Collaborated with Executives to direct business operations
- Oversaw daily operations of multiple departments
- Created, implemented, and maintained multiple operating systems, such as accounting, operations management, and inventory control systems
- Reviewed accounting and financial data to ensure compliance with statutory requirements including tax laws
- Conducted research to identify opportunities for business development
- Established vendor relationships
- Coordinated import and exports with Clearing Agents and resolved handling problems in the clearing process
- Facilitated team training and development
- Achievements: Effectively implemented a maintenance routine to reduce the rejection rate from 12.5% to 0.1%
- Improved COGS savings by 33% and cost-saving by 19.2%
- Significantly reduced operational costs from 36% to 26% within three months by implementing systems, enforcing departmental budgets and creating a culture of accountability
- Efficient debt collection in 2019, resulting in reducing total debt from TZS780M to TZS350M inclusive of monthly billing of TZS350M to TZS290M.
Head of Finance & Operations
Lonagro Tanzania Limited, City
Dar Es Salaam
03.2012 - 06.2018
- Dar Es Salaam
- Country: Tanzania
- Controlled operations of six branches in Tanzania and Rwanda, ensuring compliance with company Sales, Procurement, Operational Expenditure, and Human Resource policies
- Forecasted operations budget and risks
- Enforced compliance with statutory requirements including tax laws
- Oversaw payment preparation and authorization for local and international creditors
- Assisted with marketing campaigns to build brand awareness
- Corresponded with the bank to obtain a Letter of Credit and foreign currency, execute Telegraphic Transmissions, and submit analysis reports
- Hosted meetings with management to report on sales, debt, cash analysis, trial balance, and budget variances
- Engaged with clients to collect a debt
- Coordinated internal and external audits
- Managed inventory
- Achievements: Successfully established seven units in Tanzania within three years, resulting in revenue generation of between $2.5M and $10M due to opening units in strategic locations
- Demonstrated skills executing a national marketing campaign, creating 100+ leads within two months
- Achieved revenue growth of $5.5M (from $2.5M to $8M) and market share growth of 41% (from 22% to 63%) in two fiscal years
- Decreased annual operational costs from $2.43M to $2.1M
- Recipient of Enthusiastic Performer Award (2016) and Administrative Excellence Award (2017).
Head of Finance & Operations
Colors and Compounds Limited, City
01.1999 - 02.2012
- Dar Es Salaam
- Country: Tanzania
- Initially was responsible for Accounting and Finance functions for three operational divisions – Medical
- Diagnostics Goods, Fast Moving Consumer Goods (FMCG) and Plastics Division
- From 2001, I was promoted to General Manager position and was fully responsible for:
- Accounts, Purchase and Stores related Data Reporting Channels for Management
- Purposes
- Supervised daily input of accounts and payroll data using Pastel & Tally Accounting Software
- Entire Integration and Co-Ordination with Manufacturing and Operational areas pertaining to Accounts and Finance
- Complete liaison with banks in Tanzania
- Plan and execution of Supply, Production and Sales Planning to ensure the smooth running of the company
- Responsible for marketing in African countries besides Tanzania were Kenya, Uganda, Malawi, Ethiopia,
- Congo, Burundi, Zambia, Zimbabwe, and South Africa
- Responsible for debt collection amounting to $2.8m for the above-mentioned countries
- Interact with international suppliers from India, China, South Africa, Jordan and U.A.E
- Preparation of Final Accounts for Auditing and Management Reports with Financial Data Analysis
- Conducted company audit with International Auditing firms like PWC, PKF International and Morison International
- Planning of Imported and Indigenous Raw Materials, Consumables & Spares
- Procurement of Indigenous Raw Materials, Spare Parts & Consumables
- Vendor Development & Evaluation
- ACHIEVEMENTS Reduced Monthly Operational Cost from TZS 60M to TZS20M
- Handled and coordinated a $1m project of setting up a manufacturing plant for Masterbatch & PVC
- Compound
- Headed Marketing Team and increased sales from 8tons to 20tons per month in just 3 months
- Developed Export Market in Uganda & Malawi with a total turnover of $50k per month
- Incorporated OTIF (on-time & in full delivery) concept and achieved 96.5% customers satisfaction.
Education
MBA - Financial Management
NIBM
India2021
MBA - Strategic Management
NIBM
India2019
Skills
- Digital Skills: Microsoft Office / ERP Tally 9 / Business Intelligence / SAP Essentials / Quick Books / Pastel Sage
- Management, Organizational and planning skills
- Accounting & Financial Skills
- Financial Forecasting and Budgeting
- Profit and Loss Management
- Cash Flow & Cash management
- Adaptable to Changing Conditions
- Prioritizing and Planning
- Operational Reporting
Timeline
Chief Sales Officer
Tanzania Maji Jibu Company Limited
01.2022 - Current
Chief Operating Officer
Super Meals Limited
01.2021 - 09.2021
Group General Manager
Royal Oven Limited
01.2020 - 01.2021
Country General Manager
Super Meals Limited, Cool
02.2019 - 01.2020
Head of Finance & Operations
Lonagro Tanzania Limited, City
03.2012 - 06.2018
Head of Finance & Operations
Colors and Compounds Limited, City
01.1999 - 02.2012
MBA - Financial Management
NIBM
MBA - Strategic Management
NIBM
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