PRECIOUS LUGOE

• Conducted media relations and responded to media requests for information.
• Supported executive leadership by crafting speeches and presentations that effectively communicated company values and vision.
• Advised on reputational risks during decision-making processes, helping safeguard the company image in the long term.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Achieved positive media placements by writing compelling press releases, articles, and opeds.

• Coordinated online promotional events such as webinars, resulting in increased audience engagement and lead generation potential.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Optimized website content and images to improve search engine rankings.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Collaborated with content creators to develop compelling stories that resonated with target audiences across multiple channels.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.

• Created social media content with innovative brand messaging.
• Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
• Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
• Strengthened online presence by creating engaging social media content and managing multiple platforms.
• Enhanced user experience on the company website through strategic design updates and content improvements.

Successfully conducted Online Administration and Management of all Social Media Accounts for the Uganda Taekwondo Federation plus Taekwondo events and news for the sports in Uganda

Successfully Researched Primary Court Cases as Part of Law Certificate studies at Mzumbe University, Morogoro.

Assisted The Magistrate to prepare Court documents.

Interviewed Witnesses in Civil cases and participated in drafting cases.