Philemon Sengata
Upanga, Dar Es Salaam
Summary
Dynamic Digital Content and Branding Lead with a proven track record at Niajiri Platform, engaging over 200k followers through innovative content and strategic branding. Expert in Adobe Creative Suite, I elevate brand presence while fostering influencer marketing prowess. My work, marked by creativity and effective communication, drives significant online engagement and brand loyalty.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Content and Branding Lead
Niajiri Platform
Dar es salaam
06.2022 - Current
- I curate and generate content across all Niajiri Platform social media, steering online engagement with a dedicated following of over 25k
- I've triumphantly established and oversaw a verified Niajiri Platform WhatsApp channel with 200k followers
- My role includes crafting a compelling content strategy to engage and enhance the channel's impact
- Proficient in Adobe Photoshop, Illustrator, and Premiere, I employ my graphic design expertise to craft captivating social media content, encompassing both videos and posters
- I compile reports for office events and oversee external communication with the media during company workshops, ensuring efficient management and coordination of information dissemination
- Drafted copy that adhered to brand voice guidelines while still resonating with target audiences.
- Monitored industry trends and competitor activity in order to develop innovative ideas for fresh digital content experiences.
- Edited content in digital environment facility for distribution to various digital media platforms.
Engagement and Facilitator
Alliance Franchise
01.2022 - 01.2023
- Organized the art and Education workshop that was done at Alliance France gained more than 40 Attendees
- Promoted branding initiatives by planning and organizing events and new program rollouts
- Partnered with executive leaders to offer strategic direction to advance design and production capabilities
- Nurturing communication with attending journalists and media professionals at the event to ensure seamless interaction and coverage
Education
Bachelor's Degree - of Insurance And Social Protection
Institute of Finance Management (IFM)
Dar Es Salaam, Tanzania11-2022
Advanced School/High School - Arts Combination (HGK)
Galanos High School
Tanga, Tanzania05-2019
Skills
- Mobile Journalism/Mobile Storytelling by Aga Khan University of Kenya
- Digital Marketing and E-commerce for Business Expansion by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
- Digital Marketing and AI Tools by the University of Dar es Salaam (COICT)
- Graphics Designer proficient in Adobe Photoshop, Illustrator, InDesign, and Premiere
- Proficient in the CapCut video editing tool
- Influencer marketing
- Editorial calendar management
- Content strategy development
References
- Laura Leveque, Program Manager, Alliance Franchise, lauraleveque@gmail.com, +255 699 597 555
- Nobert Kabendela Head of Communication UBA Bank Tanzania, nobbygozb@gmail.com, 255658703339
- Joseph Mnyune, Head of Cyber security, Vodacom Tanzania, Josephmnyune@gmail.com, +255 787721999
My portfolio
- https://www.instagram.com/niajiriplatform?igsh=aXp6OW9rZ2dkcnF4
Accomplishments
- Able to grow the company's social media presence from 3,000 followers up to a total of 25,000 followers across social media.
- Increase company brand visibility from unknown to known with detailed company brand guidelines and a company profile.
- Collaborate with the local media in showcasing company activities, such as The Citizen, Mwananchi Magazine, and Millard Ayo.
- Nominate the Niajiri Platform for Local and International Awards.
- Hold a successfully campaign called UNIKONEKT specifically for University and recent graduates
Certification
- Internet and social media monitoring and analysis by BRAND 24, Germany.
- Digital marketing and e-commerce for business expansion by GIZ.
- Digital Skills and Online Presence by DOT Tanzania.
Languages
Swahili
First Language
English
Upper Intermediate (B2)
B2
French
Beginner (A1)
A1
Timeline
Digital Content and Branding Lead
Niajiri Platform
06.2022 - Current
Engagement and Facilitator
Alliance Franchise
01.2022 - 01.2023
Bachelor's Degree - of Insurance And Social Protection
Institute of Finance Management (IFM)
Advanced School/High School - Arts Combination (HGK)
Galanos High School
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