Peter Minja
Dar Es Salaam,02
Summary
Dynamic Business Developer with a proven track record at TCC PLC, skilled in crafting impactful promotional strategies that significantly enhance sales performance. Expertise in leveraging data analytics and competitive intelligence to implement effective pricing strategies while consistently ensuring high levels of customer satisfaction. Recognized for exceptional teamwork and problem-solving abilities, contributing to cohesive brand messaging and maximizing profitability across diverse market segments. Committed to driving growth through innovative solutions and strategic partnerships.
Overview
4
4
years of professional experience
Work History
Business Development Specialist
TCC PLC
05.2025 - Current
- Support Shisha category performance by tracking KPIs and providing market insights.
- Assist in developing and executing category and sales strategies to drive growth.
- Coordinate marketing programs and monitor metrics to identify improvement opportunities.
- Manage modern trade accounts and support distribution expansion.
- Foster strong customer relationships through merchandising and product visibility initiatives.
Trade Marketer
TCC PLC.
03.2022 - Current
- Developed customized promotional plans for key accounts, resulting in improved sales performance.
- Installed compelling point-of-sale materials and merchandising displays, attracting consumer attention and driving impulse purchases.
- Monitored competitor activities closely, remaining agile in adapting trade marketing tactics as needed to maintain a competitive edge.
- Collaborated with marketing teams to align trade marketing efforts with broader brand-building initiatives, ensuring a cohesive message across all touchpoints.
- Implemented effective pricing strategies based on competitive analysis to maximize profitability while maintaining customer satisfaction levels.
Education
Master of Science - Business Management
Nanjing University of Information Science And Tech
Nanjing06-2018
Bachelor of Arts - Philosophy
SAUT
Morogoro11-2015
Skills
- Data analytics
- Competitive intelligence
- Product positioning
- Teamwork
- Problem-solving
- Time management
- Sales strategy
- Product marketing
- Verbal and written communication
- Adaptability
- Project management
- Continuous improvement
Accomplishments
Ranked 1st, Overall Best Field Force Marketing Executor 2024.
Overall Top 7 Best Field Force Marketing Executor 2023.
Languages
English
Full Professional
Chinese (Mandarin)
Limited Working
Swahili
Native or Bilingual
Timeline
Business Development Specialist
TCC PLC
05.2025 - Current
Trade Marketer
TCC PLC.
03.2022 - Current
Bachelor of Arts - Philosophy
SAUT
Master of Science - Business Management
Nanjing University of Information Science And Tech