Peter Boaz Manjuu
Dar es Salaam
Summary
A seasoned marketing specialist with over a decade of experience in crafting impactful content and driving brand engagement across diverse sectors, including financial institutions, telecom companies, and marketing agencies. Known for a strategic mindset and creative storytelling, I specialize in developing compelling content that resonates with target audiences and delivers measurable results. Based in Tanzania, I bring a deep understanding of both local and international markets, helping brands grow through innovative marketing solutions. My expertise extends to product development, where I collaborate cross-functionally to conceptualize, design, and launch market-ready products that align with consumer needs and business goals. From ideation to execution, I ensure that every product is backed by data-driven insights and a strong brand narrative.
Overview
12
12
years of professional experience
Work History
Assistant Manager - Marketing & Corporate Communications
Equity Bank Tanzania Limited
02.2025 - Current
- Develop and execute content strategies aligned with marketing goals.
- Create high-quality written, visual, and multimedia content for various platforms (web, social media, email, print).
- Collaborate with internal teams to gather insights and translate them into engaging content.
- Manage and grow the company’s social media presence across platforms (e.g., LinkedIn, Instagram, Facebook, X).
- Plan and schedule posts, monitor engagement, and respond to audience interactions.
- Analyze performance metrics and optimize content for better reach and engagement.
- Assist in drafting press releases, internal communications, speeches, and executive messaging.
- Support the planning and execution of corporate events, sponsorships, and CSR initiatives.
- Ensure brand consistency in all communications and marketing materials.
- Coordinate with external agencies and vendors for campaign execution.
- Monitor market trends and competitor activities to inform marketing strategies.
- Assist in preparing reports, presentations, and marketing collateral.
Product Development
Diamond Trust Bank Tanzania
05.2024 - 02.2025
- Identify customer needs, market trends, and competitor products.
- Conduct surveys, focus groups, and data analysis to inform product direction.
- Brainstorm and evaluate new product ideas.
- Develop product concepts and assess feasibility, viability, and desirability.
- Collaborate with design and engineering teams to create prototypes.
- Test and refine product features based on feedback.
- Define the product vision, goals, and value proposition.
- Develop go-to-market strategies and pricing models.
- Work closely with marketing, sales, finance, and operations teams.
- Ensure alignment across departments for smooth product rollout.
- Oversee timelines, budgets, and resource allocation.
- Manage product development lifecycle from concept to launch.
- Conduct product testing to ensure functionality and quality.
- Gather user feedback and iterate on product improvements.
- Coordinate product launches with marketing and sales teams.
- Provide training and materials to support product promotion.
- Monitor product performance and customer satisfaction.
- Identify areas for improvement and plan future updates or versions.
Senior Creative Development
Diamond Trust Bank Tanzania
11.2019 - 05.2024
- Lead the conceptualization and execution of creative assets for digital, print, and multimedia campaigns.
- Collaborate with marketing and product teams to translate ideas into compelling visuals and storytelling.
- Oversee brand consistency across all creative outputs, including campaigns, presentations, and internal communications.
- Mentor junior designers and provide creative direction and feedback.
- Develop original content including graphics, videos, animations, and copy for various platforms.
- Stay updated on design trends and emerging technologies to keep content fresh and engaging.
- Manage creative workflows and ensure timely delivery of assets.
- Develop and implement social media strategies to grow brand awareness and engagement.
- Create and schedule content across platforms (e.g., Instagram, LinkedIn, Facebook, X, TikTok).
- Monitor analytics and performance metrics to optimize content and strategy.
- Engage with followers, respond to comments/messages, and manage online community presence.
- Collaborate with marketing teams to plan integrated campaigns.
- Align creative and social media efforts with broader marketing goals and timelines.
- Track campaign performance and prepare reports with insights and recommendations.
- Ensure all creative and social media content aligns with brand voice and identity.
- Support internal and external communication initiatives with creative assets and messaging.
Product Development
Airtel Tanzania Limited
01.2014 - 01.2018
- Conducts market research to identify customer needs, market trends, and competitor products.
- Analyzes data to inform product strategy and development priorities.
- Works closely with design, engineering, and marketing teams to develop product specifications.
- Oversees the product development lifecycle from concept to launch.
- Develops and manages product development timelines, budgets, and resources.
- Ensures milestones are met and projects stay on track.
- Coordinates the creation of prototypes and conducts user testing to gather feedback.
- Iterates on product designs based on test results and stakeholder input.
- Tracks product performance post-launch using KPIs and customer feedback.
- Recommends improvements or enhancements based on performance data.
- Acts as a liaison between internal teams, external partners, and senior management.
- Prepares reports and presentations to communicate product progress and outcomes.
Education
O- Level -
Green Acres Secondary School
01.2009
A- Level -
Mtwara Technical School
01.2012
Diploma - Electronics & Communications Engineering
St. Joseph University
Banchelor - Computer applications
Amity University
07.2025
Creatives design (Adobe Creative Suite), UI & UX Designer, Digital marketing Specialist
Linkedin Learning
Skills
- Corporate branding
- Content creation
- Social Media Management
- Market research
- Product Marketing
- Analytical Skills
- Creativity and Innovation
- Cross functional collaboration
- User Experience (UX) Design
Timeline
Assistant Manager - Marketing & Corporate Communications
Equity Bank Tanzania Limited
02.2025 - Current
Product Development
Diamond Trust Bank Tanzania
05.2024 - 02.2025
Senior Creative Development
Diamond Trust Bank Tanzania
11.2019 - 05.2024
Product Development
Airtel Tanzania Limited
01.2014 - 01.2018
A- Level -
Mtwara Technical School
Diploma - Electronics & Communications Engineering
St. Joseph University
Banchelor - Computer applications
Amity University
Creatives design (Adobe Creative Suite), UI & UX Designer, Digital marketing Specialist
Linkedin Learning
O- Level -
Green Acres Secondary School
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