Peter Boaz Manjuu
Dar es Salaam
Summary
A seasoned marketing specialist with over a decade of experience in crafting impactful content and driving brand engagement across diverse sectors, including financial institutions, telecom companies, and marketing agencies. Known for a strategic mindset and creative storytelling, I specialize in developing compelling content that resonates with target audiences and delivers measurable results. Based in Tanzania, I bring a deep understanding of both local and international markets, helping brands grow through innovative marketing solutions. My expertise extends to product development, where I collaborate cross-functionally to conceptualize, design, and launch market-ready products that align with consumer needs and business goals. From ideation to execution, I ensure that every product is backed by data-driven insights and a strong brand narrative.
Overview
12
12
years of professional experience
Work History
Assistant Manager - Marketing & Corporate Communications
Equity Bank Tanzania Limited
02.2025 - Current
- Develop and execute content strategies aligned with marketing goals.
- Create high-quality written, visual, and multimedia content for various platforms (web, social media, email, print).
- Collaborate with internal teams to gather insights and translate them into engaging content.
- Manage and grow the company’s social media presence across platforms (e.g., LinkedIn, Instagram, Facebook, X).
- Plan and schedule posts, monitor engagement, and respond to audience interactions.
- Analyze performance metrics and optimize content for better reach and engagement.
- Assist in drafting press releases, internal communications, speeches, and executive messaging.
- Support the planning and execution of corporate events, sponsorships, and CSR initiatives.
- Ensure brand consistency in all communications and marketing materials.
- Coordinate with external agencies and vendors for campaign execution.
- Monitor market trends and competitor activities to inform marketing strategies.
- Assist in preparing reports, presentations, and marketing collateral.
Product Development
Diamond Trust Bank Tanzania
05.2024 - 02.2025
- Identify customer needs, market trends, and competitor products.
- Conduct surveys, focus groups, and data analysis to inform product direction.
- Brainstorm and evaluate new product ideas.
- Develop product concepts and assess feasibility, viability, and desirability.
- Collaborate with design and engineering teams to create prototypes.
- Test and refine product features based on feedback.
- Define the product vision, goals, and value proposition.
- Develop go-to-market strategies and pricing models.
- Work closely with marketing, sales, finance, and operations teams.
- Ensure alignment across departments for smooth product rollout.
- Oversee timelines, budgets, and resource allocation.
- Manage product development lifecycle from concept to launch.
- Conduct product testing to ensure functionality and quality.
- Gather user feedback and iterate on product improvements.
- Coordinate product launches with marketing and sales teams.
- Provide training and materials to support product promotion.
- Monitor product performance and customer satisfaction.
- Identify areas for improvement and plan future updates or versions.
Senior Creative Development
Diamond Trust Bank Tanzania
11.2019 - 05.2024
- Lead the conceptualization and execution of creative assets for digital, print, and multimedia campaigns.
- Collaborate with marketing and product teams to translate ideas into compelling visuals and storytelling.
- Oversee brand consistency across all creative outputs, including campaigns, presentations, and internal communications.
- Mentor junior designers and provide creative direction and feedback.
- Develop original content including graphics, videos, animations, and copy for various platforms.
- Stay updated on design trends and emerging technologies to keep content fresh and engaging.
- Manage creative workflows and ensure timely delivery of assets.
- Develop and implement social media strategies to grow brand awareness and engagement.
- Create and schedule content across platforms (e.g., Instagram, LinkedIn, Facebook, X, TikTok).
- Monitor analytics and performance metrics to optimize content and strategy.
- Engage with followers, respond to comments/messages, and manage online community presence.
- Collaborate with marketing teams to plan integrated campaigns.
- Align creative and social media efforts with broader marketing goals and timelines.
- Track campaign performance and prepare reports with insights and recommendations.
- Ensure all creative and social media content aligns with brand voice and identity.
- Support internal and external communication initiatives with creative assets and messaging.
Product Development
Airtel Tanzania Limited
01.2014 - 01.2018
- Conducts market research to identify customer needs, market trends, and competitor products.
- Analyzes data to inform product strategy and development priorities.
- Works closely with design, engineering, and marketing teams to develop product specifications.
- Oversees the product development lifecycle from concept to launch.
- Develops and manages product development timelines, budgets, and resources.
- Ensures milestones are met and projects stay on track.
- Coordinates the creation of prototypes and conducts user testing to gather feedback.
- Iterates on product designs based on test results and stakeholder input.
- Tracks product performance post-launch using KPIs and customer feedback.
- Recommends improvements or enhancements based on performance data.
- Acts as a liaison between internal teams, external partners, and senior management.
- Prepares reports and presentations to communicate product progress and outcomes.
Education
O- Level -
Green Acres Secondary School
01.2009
A- Level -
Mtwara Technical School
01.2012
Diploma - Electronics & Communications Engineering
St. Joseph University
Banchelor - Computer applications
Amity University
07.2025
Creatives design (Adobe Creative Suite), UI & UX Designer, Digital marketing Specialist
Linkedin Learning
Skills
- Corporate branding
- Content creation
- Social Media Management
- Market research
- Product Marketing
- Analytical Skills
- Creativity and Innovation
- Cross functional collaboration
- User Experience (UX) Design
Timeline
Assistant Manager - Marketing & Corporate Communications
Equity Bank Tanzania Limited
02.2025 - Current
Product Development
Diamond Trust Bank Tanzania
05.2024 - 02.2025
Senior Creative Development
Diamond Trust Bank Tanzania
11.2019 - 05.2024
Product Development
Airtel Tanzania Limited
01.2014 - 01.2018
A- Level -
Mtwara Technical School
Diploma - Electronics & Communications Engineering
St. Joseph University
Banchelor - Computer applications
Amity University
Creatives design (Adobe Creative Suite), UI & UX Designer, Digital marketing Specialist
Linkedin Learning
O- Level -
Green Acres Secondary School
Similar Profiles
Kelvin GasperKelvin Gasper
Relationship Manager - Business at EQUITY BANK TANZANIA LIMITEDRelationship Manager - Business at EQUITY BANK TANZANIA LIMITED
Stewart MujunguStewart Mujungu
Head of Credit at Equity Bank Tanzania LimitedHead of Credit at Equity Bank Tanzania Limited
Betty Kwoko MgimbaBetty Kwoko Mgimba
Head of Customer Service & Experience at Equity Bank Tanzania LimitedHead of Customer Service & Experience at Equity Bank Tanzania Limited
Angela MbunaAngela Mbuna
Restaurant waiter at Four Recipes RestaurantRestaurant waiter at Four Recipes Restaurant
NATALY TONANATALY TONA
Grade 3 teacher at Sakana Primary schoolGrade 3 teacher at Sakana Primary school