Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Languages
Timeline
Generic

PENINA MASHAURI

Dar es salaam, Tanzania,02

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Manager

Balbina Decor And Events
12.2021 - Current
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization

Research Assistant

Foundation For Human Rights Initiative
07.2021 - 10.2021
  • Performed statistical, qualitative, and quantitative analysis.
  • Reviewed documents and data to identify trends and patterns.
  • Collaborated with other researchers to develop successful research strategies.
  • Collected research data through experimentation, surveys and leading focus groups.
  • Maintained up-to-date records of research activities and results for future reference.
  • Performed statistical, qualitative, and quantitative analysis

Sales Representative

TIGO LOM East African Group Company
05.2019 - 08.2019
  • Managed customer accounts to secure customer satisfaction and repeat business.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Used customer insights to develop innovative sales strategies to increase sales.
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.

Education

Bachelor of Arts - Peace And Conflicts Managment

Bugema University
Kampala, Uganda
11.2021

High School Diploma -

Bugema Adventist Secondary School
Kampala, Uganda
11.2017

GED -

Glenrons Secondary Secondary School
Dar Es Salaam, Tanzania
11.2015

GED -

Tanzania Adventist Primary School
Arusha, Tanzania
09.2011

Skills

  • Social Media Platforms
  • Partnership Development
  • Customer Acquisition
  • Budgeting and Allocation 
  • Marketing Analytics
  • Social Media Marketing
  • Strategic Planning
  • Corporate Communications
  • Customer Relationship Management (CRM)
  • Market Research Analysis

Certification

  • CM - Certified Manager Certification



Additional Information

  • Factors contributing to domestic violence among married couples in Kimara administrative ward, Ubungo district, Dar es salaam, Tanzania. In 2021
  • Socio- economic impact of COVID-19 in Busika administrative ward district, Kampala, Uganda. In 2021
  • Secretary general of discipline and ethic at Tanzania Student Association in Uganda. 2021

Languages

Swahili, English, German
Native language
Swahili
Proficient
C2
English
Advanced
C1
German
Elementary
A2

Timeline

Marketing Manager

Balbina Decor And Events
12.2021 - Current

Research Assistant

Foundation For Human Rights Initiative
07.2021 - 10.2021

Sales Representative

TIGO LOM East African Group Company
05.2019 - 08.2019

Bachelor of Arts - Peace And Conflicts Managment

Bugema University

High School Diploma -

Bugema Adventist Secondary School

GED -

Glenrons Secondary Secondary School

GED -

Tanzania Adventist Primary School

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