PENINA MASHAURI
Dar es salaam, Tanzania,02
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Manager
Balbina Decor And Events
Dar Es Salaam, Tanzania
12.2021 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
Research Assistant
Foundation For Human Rights Initiative
Kampala, Uganda
07.2021 - 10.2021
- Performed statistical, qualitative, and quantitative analysis.
- Reviewed documents and data to identify trends and patterns.
- Collaborated with other researchers to develop successful research strategies.
- Collected research data through experimentation, surveys and leading focus groups.
- Maintained up-to-date records of research activities and results for future reference.
- Performed statistical, qualitative, and quantitative analysis
Sales Representative
TIGO LOM East African Group Company
Dar Es Salaam, Tanzania
05.2019 - 08.2019
- Managed customer accounts to secure customer satisfaction and repeat business.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Used customer insights to develop innovative sales strategies to increase sales.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
Education
Bachelor of Arts - Peace And Conflicts Managment
Bugema University
Kampala, Uganda 11.2021
High School Diploma -
Bugema Adventist Secondary School
Kampala, Uganda 11.2017
GED -
Glenrons Secondary Secondary School
Dar Es Salaam, Tanzania 11.2015
GED -
Tanzania Adventist Primary School
Arusha, Tanzania 09.2011
Skills
- Social Media Platforms
- Partnership Development
- Customer Acquisition
- Budgeting and Allocation
- Marketing Analytics
- Social Media Marketing
- Strategic Planning
- Corporate Communications
- Customer Relationship Management (CRM)
- Market Research Analysis
Certification
- CM - Certified Manager Certification
Additional Information
- Factors contributing to domestic violence among married couples in Kimara administrative ward, Ubungo district, Dar es salaam, Tanzania. In 2021
- Socio- economic impact of COVID-19 in Busika administrative ward district, Kampala, Uganda. In 2021
- Secretary general of discipline and ethic at Tanzania Student Association in Uganda. 2021
Languages
Swahili, English, German
Native language
Swahili
Proficient
C2
English
Advanced
C1
German
Elementary
A2
Timeline
Marketing Manager
Balbina Decor And Events
12.2021 - Current
Research Assistant
Foundation For Human Rights Initiative
07.2021 - 10.2021
Sales Representative
TIGO LOM East African Group Company
05.2019 - 08.2019
Bachelor of Arts - Peace And Conflicts Managment
Bugema University
High School Diploma -
Bugema Adventist Secondary School
GED -
Glenrons Secondary Secondary School
GED -
Tanzania Adventist Primary School