Payal Bhachu
Arusha
Overview
5
5
years of professional experience
Work History
Social Media Marketing Manager
Viva Tanzania
06.2024 - 05.2025
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Increased website traffic through effective content creation and search engine optimization strategies.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Developed customized paid advertising campaigns for maximum return on investment.
- Managed online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand.
- Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
- Improved audience engagement with regular analytics reviews and content strategy adjustments.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Marketing Manager
Villa Viva
06.2024 - 03.2025
- Designed promotional materials (flyers, brochures for Villa Viva, and distributed them on online platforms and local areas and people
- Created and managed social media content (photos, reels, guest testimonials) that showcased the villa's unique features, boosting Instagram, the website, Tiktok and WhatsApp Groups
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed targeted marketing campaigns to promote Villa Viva as a premium travel experience, resulting in increased visibility among both local and international tourists.
- Organized on-site promotional events and open houses for potential clients, media, and travel agents to experience the villa firsthand.
- Captured and edited high-quality visual content (photos and videos) to highlight Villa Viva’s luxury amenities, attracting attention in a competitive market.
Marketing Manager
Viva Wanderlust Tours and Safaris Ltd
06.2024 - 03.2025
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Developed a strong online presence for the company through engaging content on social media, growing followers and engagement
- Created and managed tour content (itineraries, blog posts, travel guides, photos/videos) to showcase destinations and experiences offered by Viva Wanderlust.
- Led successful email marketing campaigns targeting past clients and prospects, resulting in increased repeat bookings and customer retention.
- Managed Google Ads and social media advertising to reach targeted demographics and drive website traffic and direct inquiries.
- Collected and analyzed customer feedback and market data to refine tour offerings and enhance client satisfaction.
- Developed and executed comprehensive marketing strategies tailored to promote safari, cultural, and adventure tours across East Africa.
- Managed all social media platforms (Instagram, Facebook, TikTok, WhatsApp), driving engagement through curated travel content, real-time stories, and guest testimonials.
- Created content calendars and multimedia content (videos, reels, blog posts) to highlight real tour experiences and promote seasonal packages.
Marketing Manager
Sketch Media Services
01.2024 - 08.2024
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Manager
Legends Africa Tours and Safaris Ltd
01.2024 - 08.2024
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Senior Storekeeper
RSA LIMITED
01.2023 - 12.2023
- Collaborated with management to develop and implement strategies for improving overall store performance.
- Increased employee productivity through clear communication of expectations, regular feedback, and recognition of exceptional performance.
- Enhanced teamwork across departments to reach common goals.
- Safeguarded company assets by enforcing strict security protocols and regularly monitoring surveillance systems.
- Reduced waste by implementing a systematic approach to managing expired products and damaged goods.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Rotated merchandise and displays to feature new products and promotions.
- Organized records of vehicles, schedules and completed orders.
- Prepared reports on inventory status, discrepancies, and other issues related to storekeeping operations.
- Managed a team of storekeeper responsible for receiving,storing and issuing goods in an orderly manner.
- Managed daily inventory of automotive parts, tools, and workshop supplies for Land Cruiser builds and customizations.
- Received, inspected, and recorded incoming stock, ensuring accuracy against delivery notes and purchase orders.
- Maintained up-to-date stock records using manual logs and inventory software
- Issued parts and tools to mechanics and technicians as per job cards, ensuring timely workflow and minimal downtime.
- Organized parts according to vehicle models and job types (e.g. suspensions, engines, body parts) to improve retrieval efficiency.
- Coordinated with workshop supervisors to ensure parts availability for scheduled builds and urgent repairs.
- Assisted in tracking low stock levels and prepared purchase requests to avoid shortages and delays in production.
- Verified supplier deliveries for quantity and quality, reporting any issues for immediate resolution.
- Implemented proper storage practices, including labeling and shelving systems to maintain an organized store environment.
- Ensured the store area complied with safety and cleanliness standards, reducing the risk of accidents and part damage.
- Prepared regular stock reports for the operations manager, highlighting fast-moving and slow-moving items.
- Maintained accurate documentation for incoming and outgoing items to support audits and procurement planning.
- Helped implement a simple stock control system, improving store efficiency and traceability of items.
- Supported the garage team during rush periods by assisting in minor vehicle checks and logistics.
Sales,purchases,marketing and Stores Admin
Arusha Brand Supplies
01.2020 - 12.2021
- Took full ownership of purchasing food supplies, building strong supplier relationships, negotiating bulk pricing, and ensuring timely restocking of fast-moving and seasonal products.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Handled all administrative functions, including record-keeping, invoicing, customer service, and stock documentation, ensuring smooth day-to-day operations.
- Ensured all food items met quality and safety standards, monitored expiry dates, and implemented effective stock rotation (FIFO method) to minimize waste.
- Managed marketing strategies targeting retail shops, restaurants, and caterers — resulting in increased client base and consistent repeat business.
- Executed administrative duties including order processing, invoice preparation, daily sales reports, supplier payments, and customer account tracking.
- Maintained and organized store inventory with a focus on food safety, cleanliness, and accessibility for faster order fulfillment.
- Supported financial planning by monitoring purchasing trends, forecasting demand, and managing stock levels to reduce overheads.
Education
Certificate - Business Education
FEA (FOUNDATION OF EMPOWERMENT AND ADVOCACY
Arusha2020
Other Profession
-Makeup Artist
-Baker
Languages
English
Advanced (C1)
Kiswahili
Upper intermediate (B2)
Punjabi
Advanced (C1)
Hindi
Upper intermediate (B2)
Timeline
Social Media Marketing Manager
Viva Tanzania
06.2024 - 05.2025
Marketing Manager
Villa Viva
06.2024 - 03.2025
Marketing Manager
Viva Wanderlust Tours and Safaris Ltd
06.2024 - 03.2025
Marketing Manager
Sketch Media Services
01.2024 - 08.2024
Marketing Manager
Legends Africa Tours and Safaris Ltd
01.2024 - 08.2024
Senior Storekeeper
RSA LIMITED
01.2023 - 12.2023
Sales,purchases,marketing and Stores Admin
Arusha Brand Supplies
01.2020 - 12.2021
Certificate - Business Education
FEA (FOUNDATION OF EMPOWERMENT AND ADVOCACY
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