Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
Increased website traffic through effective content creation and search engine optimization strategies.
Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
Boosted brand awareness by developing and implementing targeted social media campaigns.
Developed customized paid advertising campaigns for maximum return on investment.
Managed online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand.
Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
Improved audience engagement with regular analytics reviews and content strategy adjustments.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Devised content strategy to effectively engage target audiences.
Marketing Manager
Villa Viva
06.2024 - 03.2025
Designed promotional materials (flyers, brochures for Villa Viva, and distributed them on online platforms and local areas and people
Created and managed social media content (photos, reels, guest testimonials) that showcased the villa's unique features, boosting Instagram, the website, Tiktok and WhatsApp Groups
Executed email marketing campaigns to nurture leads and convert prospects into customers.
Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
Managed social media accounts for optimal audience engagement and increased online presence.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Developed targeted marketing campaigns to promote Villa Viva as a premium travel experience, resulting in increased visibility among both local and international tourists.
Organized on-site promotional events and open houses for potential clients, media, and travel agents to experience the villa firsthand.
Captured and edited high-quality visual content (photos and videos) to highlight Villa Viva’s luxury amenities, attracting attention in a competitive market.
Marketing Manager
Viva Wanderlust Tours and Safaris Ltd
06.2024 - 03.2025
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Developed a strong online presence for the company through engaging content on social media, growing followers and engagement
Created and managed tour content (itineraries, blog posts, travel guides, photos/videos) to showcase destinations and experiences offered by Viva Wanderlust.
Led successful email marketing campaigns targeting past clients and prospects, resulting in increased repeat bookings and customer retention.
Managed Google Ads and social media advertising to reach targeted demographics and drive website traffic and direct inquiries.
Collected and analyzed customer feedback and market data to refine tour offerings and enhance client satisfaction.
Developed and executed comprehensive marketing strategies tailored to promote safari, cultural, and adventure tours across East Africa.
Managed all social media platforms (Instagram, Facebook, TikTok, WhatsApp), driving engagement through curated travel content, real-time stories, and guest testimonials.
Created content calendars and multimedia content (videos, reels, blog posts) to highlight real tour experiences and promote seasonal packages.
Marketing Manager
Sketch Media Services
01.2024 - 08.2024
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
Established brand guidelines to ensure consistency across all marketing materials and communications.
Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Coordinated with design and media teams to develop high-quality creative assets.
Marketing Manager
Legends Africa Tours and Safaris Ltd
01.2024 - 08.2024
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Optimized website content for improved search engine rankings and increased web traffic.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Managed social media accounts, engaging with followers and creating loyal brand community.
Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
Conducted market research to identify trends, informing product development and positioning strategies.
Monitored competitor activities, adapting strategies to maintain competitive advantage.
Created and managed social media campaigns to increase brand engagement.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Devised content strategy to effectively engage target audiences.
Continually maintained and improved company's reputation and positive image in markets served.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Senior Storekeeper
RSA LIMITED
01.2023 - 12.2023
Collaborated with management to develop and implement strategies for improving overall store performance.
Increased employee productivity through clear communication of expectations, regular feedback, and recognition of exceptional performance.
Enhanced teamwork across departments to reach common goals.
Safeguarded company assets by enforcing strict security protocols and regularly monitoring surveillance systems.
Reduced waste by implementing a systematic approach to managing expired products and damaged goods.
Managed inventory control, cash control, and store opening and closing procedures.
Assisted with hiring, training and mentoring new staff members.
Rotated merchandise and displays to feature new products and promotions.
Organized records of vehicles, schedules and completed orders.
Prepared reports on inventory status, discrepancies, and other issues related to storekeeping operations.
Managed a team of storekeeper responsible for receiving,storing and issuing goods in an orderly manner.
Managed daily inventory of automotive parts, tools, and workshop supplies for Land Cruiser builds and customizations.
Received, inspected, and recorded incoming stock, ensuring accuracy against delivery notes and purchase orders.
Maintained up-to-date stock records using manual logs and inventory software
Issued parts and tools to mechanics and technicians as per job cards, ensuring timely workflow and minimal downtime.
Organized parts according to vehicle models and job types (e.g. suspensions, engines, body parts) to improve retrieval efficiency.
Coordinated with workshop supervisors to ensure parts availability for scheduled builds and urgent repairs.
Assisted in tracking low stock levels and prepared purchase requests to avoid shortages and delays in production.
Verified supplier deliveries for quantity and quality, reporting any issues for immediate resolution.
Implemented proper storage practices, including labeling and shelving systems to maintain an organized store environment.
Ensured the store area complied with safety and cleanliness standards, reducing the risk of accidents and part damage.
Prepared regular stock reports for the operations manager, highlighting fast-moving and slow-moving items.
Maintained accurate documentation for incoming and outgoing items to support audits and procurement planning.
Helped implement a simple stock control system, improving store efficiency and traceability of items.
Supported the garage team during rush periods by assisting in minor vehicle checks and logistics.
Sales,purchases,marketing and Stores Admin
Arusha Brand Supplies
01.2020 - 12.2021
Took full ownership of purchasing food supplies, building strong supplier relationships, negotiating bulk pricing, and ensuring timely restocking of fast-moving and seasonal products.
Demonstrated strong organizational and time management skills while managing multiple projects.
Handled all administrative functions, including record-keeping, invoicing, customer service, and stock documentation, ensuring smooth day-to-day operations.
Ensured all food items met quality and safety standards, monitored expiry dates, and implemented effective stock rotation (FIFO method) to minimize waste.
Managed marketing strategies targeting retail shops, restaurants, and caterers — resulting in increased client base and consistent repeat business.
Executed administrative duties including order processing, invoice preparation, daily sales reports, supplier payments, and customer account tracking.
Maintained and organized store inventory with a focus on food safety, cleanliness, and accessibility for faster order fulfillment.
Supported financial planning by monitoring purchasing trends, forecasting demand, and managing stock levels to reduce overheads.
Programme Specialist SHRH/HIV and Adolescents and Youths Team Leader at United Nations Tanzania (UNFPA Tanzania)Programme Specialist SHRH/HIV and Adolescents and Youths Team Leader at United Nations Tanzania (UNFPA Tanzania)
Informatics Support Manager at Tanzania Mentors Action (TMA)/Tanzania Public Sector Systems Strengthening Plus Project (PS3+)Informatics Support Manager at Tanzania Mentors Action (TMA)/Tanzania Public Sector Systems Strengthening Plus Project (PS3+)