Pascal Maziku Bundala
Dar es Salaam
Summary
Experienced Commercial Professional with over 10 years of expertise across diverse sectors, including motorcycle marketing, sales management, and customer experience. Proven ability to drive growth, enhance customer satisfaction, and lead cross-functional teams. A dynamic career spanning multiple industries has equipped me with a broad strategic perspective and a strong track record of delivering results in competitive markets. Strategic Assistant Marketing Director with a history of successful marketing campaign development and implementation. Proven ability to lead cross-functional teams, analyze market trends, and identify opportunities for growth. Strengths include digital marketing, brand management, and effective communication skills. Demonstrated positive impact in previous roles through increased brand recognition and customer engagement.
Overview
14
14
years of professional experience
Work History
ASSISTANT MARKETING DIRECTOR, KEEWAY ACCOUNT DEPT MANAGER & SALES MANAGER
KEEWAY TANZANIA
DSM
03.2022 - Current
- Working hand in hand with the Director of Marketing to align and manage the Sales team, resulting in the achievement—and surpassing—of the company’s sales targets for 2022, 2023 and 2024.
- Supervising and executed Company Goal of opening over 80 new Retail stores District and Regions across Tanzania. Impressively, 90% of these stores have significantly increased customer access, especially in small towns and village centers, helping us reach new markets more effectively.
- Recruiting & Managing over 10 experienced Regional Managers from leading Telecom Industry companies and other sectors. This effort has played a vital role in meeting our expansion and performance goals in a short time.
- Supporting the development of strategic partnerships with business partners such as Airtel Team Leader Units and Boda Boda associations, further strengthening our reach and cooperation within key communities.
- Led advertising and promotional campaigns through direct radio interviews and motorcycle road tests in collaboration with Boda Boda associations to promote the Keeway brand and products.
- Actively promoted the company’s after-sales service policy, enhancing brand credibility and customer trust at the grassroots level.
- Organized and conducted direct meetings with Boda Boda associations as part of a targeted marketing campaign to engage and reach a larger customer base in rural areas and small town centers.
- Leveraged Boda Boda groups as key community influencers to promote brand awareness, drive customer engagement, and expand market penetration in underserved regions.
- Launched and organized agent onboarding and recruitment of spare parts shops to actively participate in sales, expanding the distribution network and improving product accessibility.
- Conducted market analysis and competitive pricing assessments of motorcycle and spare parts brands to strategically position offerings, increase market share, and enhance competitiveness.
DEVICES PARTNER SALES MANAGER
AIRTEL TANZANIA
DSM
03.2018 - 01.2022
- Organize and planning Promotion and exhibition Event, e.g. SABASABA EXHIBITION, Devices sales BAZAAR in MALL and Town Centre.
- Develop and execute device sales strategies to meet monthly, quarterly, and annual targets.
- Coordinate with marketing and product teams to launch new devices.
- Liaise with device manufacturers for pricing, promotions, and stock.
- Negotiate commercial terms and forecast demand.
- Ensure retail outlets and online channels have appropriate stock and promotional materials.
- Train retail staff on device features and sales techniques.
- Track and analyze sales data and customer feedback.
- Prepare reports and insights for senior leadership.
- Oversee device launches, in-life promotions, and end-of-life clearance sales.
BRANCH MANAGER
AIRTEL TANZANIA
MPANDA
05.2017 - 01.2018
- Directing all Operational aspects, Customer Services, Sales, Promotions and Distributions of all Air-tel Products in the Region.
- To assess local market conditions and identify current sales opportunities available throughout the region.
- Managing office budget and allocate fund appropriately.
- Managing and directing human resources issues, training, coaching and motivations to Employees.
- Managing and overseeing company office facilities by managing and utilizing consumables and stores management.
- Maximizing region profit by meeting goals and matrix.
- To locate area of improvement and propose collective action that meet challenges and leverage growth opportunities.
- To adhere to high ethical standards, rules, regulation and laws of the company in order to customers demand beyond the edge.
- To supervise and monitors the daily activities of the company.
- Conduct planned direct promotion/marketing activities for products and services offered by Airtel Tanzania.
- Analysis the required client/applicant documentation and/or information accurately and in the correct format as required by the Law of Tanzania.
TERRITORY SALES MANAGER
AIRTEL TANZANIA
01.2016 - 01.2017
- Manage channel partner sales team to achieve cluster revenue, Gross adds and Air-tel money targets.
- Drive the channel management team and ensure distribution expansion-depth and width that boost market penetration.
- Planning and implementing Market activities to ensure GA and net additions improved and further increasing CMS.
- Achieve both revenue and customer Market shares targets for GSM and AM.
- Distribution and availability of stocks at retail outlets including AM floats.
- Enhance the distribution of AM agents, Recharges selling outlets, major focus on VAS and activities to increase revenue.
- Devising measures and monitoring mechanisms to regulate and control the Cost of Acquisition prepaid and post-paid; ensuring quality gross adds (with KYC,FRS and AM).
- Ensure effective training and branding across the Cluster to increase Sales and New customer.
- Process implementation and adherence.
- Initiate churn control activities and customer delight initiatives.
- Ensure that the aggregators have enough floats to service agents as required and SIM cards and recharge.
- Training Channel Partners Sales team.
- Establish recruitment and sales route plan for Channel Partner sales team.
- Daily market visits with team and daily gate Meetings.
- Daily reporting on retailer recruited to sell recharge through AM.
- Training new recruited retailers on selling recharge through AM.
- Recommending sites as required across the Cluster ensure all high utilization sites Network service.
- Reporting to Zonal Business Manager on various matters within the Territory.
CUSTOMER EXPERIENCE HQ -BRANCH MOROCCO
AIRTEL TANZANIA
01.2015 - 01.2016
- To lead the conduct of the market research and survey activities within the outreach coverage area.
- To develop and maintain a harmonious working relationship among Customers to make sure all customers are well certified with our services and products.
- To ensure that the business center meets or exceeds the performance targets as agreed upon in the business plan.
- To conduct regular performance evaluation of our product we officer to our customers and recommends any promotion or termination to the business Center, branch manager, regional manager.
- Ensure an effective working relationship with all inter-department functions.
- At all times ensure the needs of the clients are being addressed in a timely, professional, and respectful manner.
- Responding customer questions and complains.
- Selling products like 4G Airtel MiFi, Simcards.
- Processing orders (scratched voucher) and Processing different complains considering Air-tel money Transaction.
RADIO PRESENTER
RADIO FARAJA FM
SHINYANGA
01.2011 - 01.2014
- Presenting Live or Pre-record Shows.
- Hosting music, talk, news, or specialty programs.
- Introducing songs, news segments, guests, or advertisements.
- Building rapport with listeners through storytelling, humor, or commentary.
- Encouraging audience interaction via calls, texts, or social media.
- Preparing for and conducting live or pre-record interviews.
- Asking insightful questions and keeping interviews engaging.
- Preparing show scripts, playlists, and discussion topics.
- Staying current with trends, news, and listener interests.
- Using broadcasting software, soundboards, and recording tools.
- Sometimes responsible for technical tasks during live shows.
- Advertising upcoming shows, concerts, or sponsor products.
- Attending promotional or charity events as a station ambassador.
Education
Advanced DIPLOMA -
MASS COMMUNCATIONS & JOURNALISM
01.2011
ADVANCED CERTFICATE - SECONDARY EDUCATION
RISE & SHINE HIGH SCHOOL
NTINDA, KAMPALA, UGANDA01.2006
CERTIFICATE -
SECONDARY EDUCATION
SHINYANGA01.2004
Skills
- Sales and Business development
- Team player
- Time management
- Lead Generation and Prospect
- Fast learner
- Multitasking
References
- Joseph Massatu, ZBM-Airtel Tanzania, ++784670791
- Baruani Muhuza, Senior Manager, Azam Media, Baruan.Muhuza@azam.media.com, 0758333918
- Miss Cecylia Rodriguez, HR Manager-Keeway Tanzania, 0759 416723, Cecyliarodrgues@yahoo.com
Timeline
ASSISTANT MARKETING DIRECTOR, KEEWAY ACCOUNT DEPT MANAGER & SALES MANAGER
KEEWAY TANZANIA
03.2022 - Current
DEVICES PARTNER SALES MANAGER
AIRTEL TANZANIA
03.2018 - 01.2022
BRANCH MANAGER
AIRTEL TANZANIA
05.2017 - 01.2018
TERRITORY SALES MANAGER
AIRTEL TANZANIA
01.2016 - 01.2017
CUSTOMER EXPERIENCE HQ -BRANCH MOROCCO
AIRTEL TANZANIA
01.2015 - 01.2016
RADIO PRESENTER
RADIO FARAJA FM
01.2011 - 01.2014
Advanced DIPLOMA -
MASS COMMUNCATIONS & JOURNALISM
ADVANCED CERTFICATE - SECONDARY EDUCATION
RISE & SHINE HIGH SCHOOL
CERTIFICATE -
SECONDARY EDUCATION
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