Summary
Overview
Work History
Education
Skills
Timeline
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Pankaj Diwedi

Summary

Dynamic Brand Development Manager with a proven track record at Wadsworth Distributor (T) Ltd., skilled in e-commerce strategy and staff coaching. Successfully enhanced market presence through innovative brand strategies and collaborative marketing campaigns, driving significant customer engagement and operational efficiency. Adept at performance monitoring and problem-solving to achieve business objectives.

Overview

13
13
years of professional experience

Work History

Brand Development Manager

Wadsworth Distributor (T) Ltd.
06.2025 - Current
  • Developed brand strategies to enhance market presence and drive customer engagement.
  • Conducted market research to identify consumer trends and inform product development initiatives.
  • Collaborated with cross-functional teams to create cohesive marketing campaigns aligned with brand objectives.
  • Assisted in managing digital marketing efforts, optimizing content for social media platforms.
  • Supported execution of promotional events, ensuring alignment with branding guidelines and standards.

Deputy Cluster Manager

Zepto
11.2024 - 06.2025
  • Assisted in managing daily operations to ensure efficient workflow and service delivery.
  • Supported inventory management processes to maintain stock accuracy and availability.
  • Collaborated with team members to execute promotional strategies, enhancing customer engagement.
  • Monitored performance metrics to identify areas for improvement in service quality.
  • Adapted quickly to changing priorities, ensuring seamless operational continuity during peak periods.
  • Implemented standard operating procedures to streamline daily tasks and enhance team efficiency.

Sales Representative

Amazon
08.2023 - 11.2024
  • Developed strong customer relationships through effective communication and product knowledge.
  • Executed daily sales strategies to meet and exceed performance targets consistently.
  • Collaborated with team members to enhance customer service and streamline sales processes.
  • Analyzed customer feedback to identify trends and improve service delivery.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.

Sr Operation Lead

Amazon
08.2017 - 08.2023
  • Led operational workflows to optimize efficiency and reduce processing time across multiple departments.
  • Mentored junior team members, fostering skill development and enhancing overall team performance.
  • Implemented process improvements that streamlined operations, resulting in improved service delivery quality.
  • Analyzed key performance indicators to identify trends and develop strategies for operational enhancements.
  • Collaborated with cross-functional teams to design and execute initiatives that aligned with corporate objectives.
  • Oversaw inventory management systems, ensuring accuracy and reliability of stock levels across facilities.
  • Developed training programs that increased employee engagement and reduced onboarding time for new hires.
  • Drove compliance with safety standards, significantly contributing to a culture of workplace safety and risk management.
  • Coordinated with multiple departments to optimize workflows, streamline communication channels, and improve overall efficiency within the organization.
  • Oversaw supply chain operations, ensuring timely procurement and distribution of materials to meet production demands.
  • Dynamic problem solver who proactively identified potential bottlenecks in operations workflow; implemented corrective actions that resulted in optimized throughput.

Assistant Manager

Big Basket Innovative Retail Concepts Pvt.Ltd
10.2015 - 08.2017
  • Led team in executing operational strategies to enhance efficiency and improve customer satisfaction.
  • Developed training programs for staff, fostering skill enhancement and promoting a collaborative environment.
  • Analyzed performance metrics to identify areas for process improvements and implement corrective actions.
  • Coordinated scheduling and resource allocation to optimize project timelines and reduce operational costs.
  • Established quality control protocols, ensuring adherence to company standards and regulatory compliance.
  • Mentored junior staff, providing guidance on best practices and supporting career development initiatives.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Managed inventory levels to minimize stockouts while reducing overhead costs.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.

Second Assistant Manager

McDonald's
01.2013 - 06.2015
  • Assisted in developing training programs for staff, enhancing team performance and operational efficiency.
  • Coordinated daily operations, ensuring adherence to company policies and procedures.
  • Monitored inventory levels, implementing effective stock management practices to minimize shortages.
  • Collaborated with management to improve customer service strategies, leading to increased client satisfaction.
  • Led team meetings, fostering open communication and promoting a collaborative work environment.
  • Supported store manager in training new employees, fostering a positive work environment for team development.
  • Improved employee productivity by providing ongoing feedback and performance evaluations, identifying areas for growth and improvement.
  • Established team priorities, maintained schedules and monitored performance.
  • Streamlined and monitored quality programs to alleviate overdue compliance activities.

Education

MBA - Airlines,Tourism And Hospitality

ITFT
Chandigarh
04-2012

Bachelor of Arts - Arts

DAV College
Chandigarh
04-2010

Skills

  • E-commerce strategy
  • Sales strategy
  • Staff coaching
  • Performance monitoring
  • Sales tracking
  • Internal communications
  • Lead prospecting
  • Event coordination
  • Strategy development
  • Warehouse management
  • Inventory handling
  • Team handling
  • Growth tracking
  • Teamwork
  • Problem-solving

Timeline

Brand Development Manager

Wadsworth Distributor (T) Ltd.
06.2025 - Current

Deputy Cluster Manager

Zepto
11.2024 - 06.2025

Sales Representative

Amazon
08.2023 - 11.2024

Sr Operation Lead

Amazon
08.2017 - 08.2023

Assistant Manager

Big Basket Innovative Retail Concepts Pvt.Ltd
10.2015 - 08.2017

Second Assistant Manager

McDonald's
01.2013 - 06.2015

MBA - Airlines,Tourism And Hospitality

ITFT

Bachelor of Arts - Arts

DAV College

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Pankaj Diwedi