Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic
Olayce Steven Lotha

Olayce Steven Lotha

Dar Es Salaam

Summary

Dynamic leader with extensive experience in strategic planning and business development at Live Generation Insurance Agency. Proven track record in driving revenue growth and fostering strategic partnerships. Skilled in digital marketing and team leadership, successfully enhancing brand presence and client relations. Committed to achieving sustainable business success through innovative solutions.

Overview

15
15
years of professional experience

Work History

Managing Director

Live Generation Insurance Agency
Dar Es Salaam
03.2025 - Current
  • Strategic Planning and Business Development.
  • Sales and Marketing.
  • Client Relations and Management.
  • Team leadership and management.
  • Financial oversight.
  • Compliance and Regulatory Affairs.
  • Risk Management.

Chief Executive Officer

Tanzania Cardiac Society
Dar Es Salaam
07.2023 - Current
  • Leadership and strategic direction.
  • Operational Management.
  • Fundraising plans and strategies.
  • Public relations and communications.
  • Program development and evaluation.
  • Budget plan and host board meeting.

Aga Khan Health Service, Tanzania -Branch Chairman

Young Africans Sport Club
Dar Es Salaam
02.2023 - Current

Co-Founder

Live Generation Tanzania Limited
Dar Es Salaam
02.2021 - Current
  • Focus on the leadership of the company.
  • Shaping a strategic, clear vision, and mission of the company.
  • Building and strengthening teams.
  • Managing key thematic aspects of business, including finances, compliance, and regulation.
  • Making a sustainable profitable business venture.

Co-Founder

Afya Check Foundation
Dar Es Salaam
05.2020 - Current
  • As a founding member, creatively engaged in developing sustainable programs for outreach, wellness, and rehabilitation.
  • Developing funding mobilization strategies.
  • Identify potential partners at the local and international levels.
  • Community mobilization and engagement for mass medical screening camps.
  • Appointment and recommend our standing board members.

Senior Manager, Business Development and Marketing

Aga Khan Health Service, Tanzania
Dar Es Salaam
07.2016 - Current
  • Create strategic business development, marketing, and communications plans.
  • Develop an effective and efficient departmental budget to foster business growth and maximize our market share.
  • Strategize plans for corporate, institutional, and community engagement for generating business leads.
  • Oversee the overall communications portfolio.
  • Plan, organize, and manage events, media relations, and digital marketing, including social media content generation.
  • Lead and implement partnership initiatives, both commercial and non-commercial, at different levels in a local and international context.
  • Brand management and strengthening.
  • Oversee and supervise department functions.
  • Manage business relations and client retention.
  • Perform market surveys and business intelligence on a quarterly to annual basis.

Head of Sales and Marketing

Azam Dairy Products Limited
Dar Es Salaam
07.2014 - 08.2016
  • Lead the sales and marketing team.
  • Train, equip, and build team capacity with selling skills.
  • Develop a sales and marketing plan.
  • Create a budget inline to set the annual target.
  • Implementing the Azam brand in local and international contexts.
  • Manage, drive, and grow sales targets, and market share.
  • Create and build brand awareness for products through a strategic blend of marketing communications tools.
  • Develop a route-to-market structure to enable fostering sales and market share.
  • Generate market reports, pricing structure, restructuring, market trends analysis, and intelligence.

Marketing Officer

Aga Khan Health Service, Tanzania
Dar Es Salaam
07.2012 - 07.2014

National Extensions and Distribution Manager

P&G DISTRIBUTOR IN TANZANIA (MEK ONE TANZANIA LIMITED)
Dar Es Salaam
08.2010 - 06.2012
  • Implementing and localizing P&G brands in the Tanzania market.
  • Develop market research that helps determine competitors' positions and future plans.
  • Plans and strategies needed for general market penetration in Tanzania centered on priorities.
  • Create a countrywide distribution network to cover accessible and non-accessible market opportunities.
  • Recruitment plans for sub-distributors that suit P&G policies and KPIs set.
  • Set a rewards mechanism/structure for the sales team, distributors, modern trade, and consumers to boost sales volume.
  • Plans for marketing activation programs focus on brand awareness, association, equity, and attachment.
  • Modern stores are set up based on coverage, visibility, merchandising, and stocking agreements.

Education

Diploma (In Progress) - AI Certificate

Alison
United State
04-2025

Master of Science - Marketing Management

Mzumbe University
Dar Es Salaam Campus
11-2011

Advanced Diploma in Business Administration (ADBA) - Business Management And Administration

College of Business Education
Dodoma Campus
10-2008

Advanced Certificate in Secondary School - Physics, Geography, And Pure Mathematics

Ilboru Secondary School
Arusha, Tanzania
07-2004

Ordinary Certificate in Secondary School (OCSS) - Science And Agriculture Studies

Kimandolu Secondary School
Arusha, Tanzania
11-2000

Skills

  • Machine learning
  • Digital marketing
  • Project management
  • Data analysis
  • Brand management
  • Customer service
  • Corporate turnaround and restructuring
  • Knowledge of Tanzania's tax laws
  • Business setting and selling
  • Communications
  • Team leadership
  • Budget development
  • Strategic partnerships
  • Negotiation
  • Succession planning
  • Budget management
  • Strategic planning
  • Team collaboration
  • Corporate social responsibility
  • Revenue growth
  • Corporate governance
  • Sales leadership
  • Business development
  • New business launch
  • Contract management
  • Relationship building
  • Business management

Affiliations

  • Learner
  • Coaching
  • Behavioral change
  • Sports and games
  • Treasurer Nambere, 2000 Family
  • Secretary 912 Roundtable Social Group
  • Resource Strengthening Advisor to Tanzania Women TAPO
  • Certificate of Appreciation from Princess Zahra Khan, Board Chair of Aga Khan Health Services, Global
  • Private Business Consultant

Accomplishments

  • Toastmasters Club Certificate of Participation
  • Certificate of Service Excellence, Japanese Embassy in Dar es Salaam

Timeline

Managing Director

Live Generation Insurance Agency
03.2025 - Current

Chief Executive Officer

Tanzania Cardiac Society
07.2023 - Current

Aga Khan Health Service, Tanzania -Branch Chairman

Young Africans Sport Club
02.2023 - Current

Co-Founder

Live Generation Tanzania Limited
02.2021 - Current

Co-Founder

Afya Check Foundation
05.2020 - Current

Senior Manager, Business Development and Marketing

Aga Khan Health Service, Tanzania
07.2016 - Current

Head of Sales and Marketing

Azam Dairy Products Limited
07.2014 - 08.2016

Marketing Officer

Aga Khan Health Service, Tanzania
07.2012 - 07.2014

National Extensions and Distribution Manager

P&G DISTRIBUTOR IN TANZANIA (MEK ONE TANZANIA LIMITED)
08.2010 - 06.2012

Diploma (In Progress) - AI Certificate

Alison

Master of Science - Marketing Management

Mzumbe University

Advanced Diploma in Business Administration (ADBA) - Business Management And Administration

College of Business Education

Advanced Certificate in Secondary School - Physics, Geography, And Pure Mathematics

Ilboru Secondary School

Ordinary Certificate in Secondary School (OCSS) - Science And Agriculture Studies

Kimandolu Secondary School

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Olayce Steven Lotha