Ntakandi Karavina

Use critical thinking to break down problems, evaluate solutions and make decisions.

• Oversee the team's strategic initiatives by leading the narratives, developing consumer/market insights, and growing both perception and position of the companies overall strategy.
• Give supportive and collaborative effort to the teams that is in charge of managing all our partnership-driven, very high-profile client and fosters an environment of respect, learning, and development.
• Give my expertise in the art of analytics, command of best practices and trends in social media marketing, or contribute to the design, development, and execution of audience and campaign intelligence; you will have an opportunity to thrive in this Global role.

Strategy Lead

Planning, developing, implementing, and managing overall digital marketing strategy and Traditional Strategy.

Client acquisitions. achieve execution of strategies.

Lead Copywriter

Write clear, attractive copy with distinct voice Interpret copywriting briefs to understand project requirements.

Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages).

Conduct high-quality research and interviews Edit and proofread copy as needed. Use SEO principles to maximize copy's reach.

Source images and other content. Plan and Implements for marketing projects.

• The digital strategy lead and content for the Bank
• Manage NMB's Media and Advertising activities with a goal of establishing and maintaining a favorable image with investors, potential customers, employees and the public
• Maintain brand integrity across all NMB's products and services; advertising and all internal and external communications
• Ensure execution of relevant campaigns for promotions, products and services launches and thematic/tactical messages on all outdoor, TV,
• Radio, print media, Digital & Social Media by planning and deploying accordingly
• Innovate and propose new ways of attaining the highest brand recall possible for the NMB brand at the branches
• Work with procurement, finance, and other departments so as to ensure the smooth running of day to day media and advertising activities not limited to budgets, sourcing for suppliers and payments
• Review and monitor performance against media schedules for both online and traditional media and ensure smooth placement
• Ensure timely delivery and the right execution of all brand and product campaigns above the line.

• Digital strategy lead on Vodacom Tanzania
• Focused on brand experience strategy, integrated campaigns, content, social media strategy and digital product development.

• My role was to lead and develop local/global brand, through different means of communications, digital strategies, innovation programs and drive growth acceleration for all our clients
• Brands include: Kupatana, Diageo (SBL), Tigo Tanzania, Resolution Insurance, Premium Bet, Toyota, Total, HDIF and Zantel Communications.

• Collaborate with global and regional clients to develop Languages impactful and measurable multi-channel digital campaigns
• Utilizing a full suite of contemporary and bespoke digital tools to achieve desired business objectives
• Delivering digital solutions to global and regional clients with a focus on improving the digital experiences of their consumers
• Also lead the team in all things copy from writing newspaper articles, radio and Tv ads to Transcribing work for some of our clients
• Multichannel campaign planning and execution
• Extensive hands-on involvement in full project development cycles
• DISCIPLINES
• UI/UX
• App build
• Web build
• Data and analysis
• Multichannel marketing strategy -Search, CRM, Social-media, Display networks, e-commerce
• Performance marketing - dynamic ads, remarketing, AB testing
• Brands include: Pepsi, Ford, Jaguar, Land Rover, Kupatana, ABnBEV, Diageo, Standard Chartered Bank, Barclays, JTI, TCC and Zantel Telecommunications Ltd.

Storytelling at its finest Brands include:

• Pepsi, Ford, Jaguar, Land Rover, Kupatana, ABnBEV, Diageo, Standard Chartered Bank, Barclays, JTI, TCC, ABnBEV (Kilimanjaro Premium Lager, Safari Lager, Konyagi, Zanzi, Dodoma Wine, Ndovu Special Malt, Safari Water and Castle Lager) JTI (Japanese Tobacco international ) TCC (Tanzania Cigarette Company) FNB (First National Bank), Tigo Tanzania (Tumefika Campaign).

• Produced original, creative content for promotional advertisements and marketing materials
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
• Customized brand message to reach and capture target audience interest and drive engagement
• Wrote social media outreach posts on both informational and promotional topics
• Created high-impact messaging for marketing media, contributing to increases in revenues and market share
• Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines