NOEL DIDAS SHIRIMA
Arusha
Summary
A highly motivated Individual with solid experience in Sales& Marketing Management, Training, Customers experience, Business development and excellent management of distributions networks.
Noel is a strategic, visionary and dynamic person in building strong and successful performing teams with solid track record in people management distinguished by strong analytical skills and relationship building. My career achievements are built on Integrity and positively challenging the status quo to ignite business turn around and to create sustainable revenue generating businesses with cost efficiency in operations. I am a winner of M-POWER Annual Awards for the best Sales Person of the year in 2015.
For the past 8 years I have been successfully leading revenue generating teams in the area of sales and distributions, Training and coaching all staffs, Customers retention |experience, Agribusiness and project managements.
Noel has the ability and composure to coach behaviors, inspire and lead diverse groups towards common goals Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
Work History
Regional Commercial Agronomist
SeedCo Group
04.2019 - Current
- Regional Commercial Agronomist is responsible to transform Seed Co Tanzania into customer facing business through implementation of brand, trade and marketing programs, B2G,B2C and B2F relationship , Influencing route to Marketing partners( Distributors and stockiest)
- Improve region business turnovers by 85.1% (USD 1.5M) in first year at work FY 2019/2020 for maize seeds and still growing.
- Establishing well managed 400 demonstration farms across working region and performing Farmers Field days(FFD) in those farms
- Successfully organizing and training more than 10,000 farmers every year through Farmers Field days
- Sign up more than 46 commercial farmers all doing bulk cash purchase
- Increase overall market share of Company’s products to 55% through strategic planning and effective use of every available opportunity
- Proper management of distribution accounts in region
- Re-introducing and exponential increase revenue of horticulture business in region
- Developing strong B2G and B2B relationship
- Excellent management of distribution channels in entire universe by developing strong and strategic relationship with Key Distributors and more than 300 stockiest in across area of operation
- Successfully suppressing counterfeits and Illegal smuggling of seeds from Zambia and Malawi which were severely harming company back before 2019
- Proper controlling of stock accounts , distribution and Merchandising.
- Proper management of all marketing activities , ie wall brandings, display materials, radio adverts etc
Training & Customers Retention Manager
Milvik Tanzania Ltd
02.2018 - 04.2019
- BIMA Academy champion; Leading team of 4 trainers, delivering trainings to 300 plus company staffs at different levels
- Successfully spearheading company’s mega project of restructuring and transforming the company business mode from upfront payment mode to Recurring deduction mode ( August 2018 until official launch at April 2019)
- Esterblishing an Academy ( Milvik Academy) to build and sharpening sales skills and capacity of the sales force , this successfully lead to improve overall sales force productivity and positive behaviors.
- Improving Retention rate of the company from around 20% in January 2018 to 28% at end of 2018.
- Revenue growth by Improving Customer retention revenue volume by more than 50% for the year 2018
- Improving average daily sales productivity per sales agent from around 34,000TZS to 69,000TZS in the first half of 2018
- Successfully developing a sustainable employee engagement and relationship
- Restructuring and developing new sales staff recruitment, Training and on boarding process which successful create a chance to have a strong and solid talents in the team
- Restructuring, developing and roll out of new employee’s performance management plan. This made all leaders to be more accountable in monitoring performance and delivering more results in their teams
- Successfully participating in global project of designing and Launching customer centric sales process and customizing it to fit in Local African Markets
- Talents Identification and recruiting potential Sales staffs
- People management; review performance on a daily, weekly and monthly basis, against department KPIs and job descriptions.
Country Training Manager
M-KOPA Solar Tanzania
11.2016 - 12.2017
- Leading training team of Zonal sales coaches
- Successfully Recruiting, Training and Coaching Sales staff (More than 300 sales executives and Field sales Managers across Tanzania)
- Developing and designing various training programs across all departments
- Developing and delivering coaching programs for tele sales team on selling add-ons and meeting revenue targets and up skilling on various areas of Improvements
- Successfully managing pilot studies and projects before rolling them out across other markets in East Africa eg, Chicken wings project, agriculture addons etc
- Overseeing Interdepartmental communication and regional teams
- Leading training team-Zonal sales coaches and Officers
- Implementing Sales effectiveness programs
- Designing and managing all training platforms including Mobile App, Audio Visual recording and printed materials.
- Market survey and analyzing sales performance to Identify business need and developing new initiatives to ensure business sustainability
- Analyzing impact of trainings in relation to sales results to improve performance
- To ensure entire field sales force are doing good customers selection to control churn.
- Working with other HOD in controlling attrition rate
Regional Sales Manager
Off Grid-Electric Tanzania Ltd (ZOLA)
10.2015 - 07.2016
- Build and lead a team 28 Sales Officers, while creating a fun, hard-working, and results-oriented environment
- Recruiting, coaching and training field sales staffs in the field
- Communicate effectively with regional and national team members to improve performance and share best practices across different geographies
- Managing monthly, quarterly and annual sales targets to ensure business profitability
- Conducting Performance review to sales officers
- Planning, strategizing and coordinating regional sales activities to reach company daily, quarterly and annually targets
- Managing regional assets and resources to ensure maximum and effective utilization
- Overseeing proper solar devices Installation across the region
- Designing and implementing various sales and marketing strategies in the region, eg roadshow, Radio adverts, exhibitions and local government meetings
Senior Sales Officer
Off Grid, Tanzania Ltd
12.2014 - 09.2015
- Mpower
- Leading and Managing the Small teams of Sales staffs
- Designing and planning marketing activities
- Door to door Selling out In the field with officers
- Working to reach daily, weekly and monthly sales Targets
Education
MBA - Marketing
The Open University of Tanzania
TANZANIA06.2024
B.A Of Art in Public Relations & Marketing - Public Relations and Marketing
St. Augustine University of Tanzania
Mwanza07.2014
Skills
- Strong Interpersonal skills
- Strong in training and people management
- Strong Analytical skills
- Good business commercial acumen
- Strong in Sales and Marketing
- Strong planner and organiser
- Strong in Project management
- Distribution channels and account management
REFERENCES
1. Michael Davis, Agribusiness Investment and Business Development.ILSC-Australia
micdavis83@yahoo.com.au; +61484748796
2. Ritha Tarimo, Country Coordinator-Trias Tanzania
Ritha.tarimo@gmail.com: +255767437099
3. Dustin Kahler, Director of Mobility , M-KOPA SOLAR
dustin.kahler@m-kopa.com,+(415)335-6655| + +254 790 241 600
4. Richard Machera, General Manager, Jaza Energy
Juniorchera2@gmail.com +255748334633.
Timeline
Regional Commercial Agronomist
SeedCo Group
04.2019 - Current
Training & Customers Retention Manager
Milvik Tanzania Ltd
02.2018 - 04.2019
Country Training Manager
M-KOPA Solar Tanzania
11.2016 - 12.2017
Regional Sales Manager
Off Grid-Electric Tanzania Ltd (ZOLA)
10.2015 - 07.2016
Senior Sales Officer
Off Grid, Tanzania Ltd
12.2014 - 09.2015
MBA - Marketing
The Open University of Tanzania
B.A Of Art in Public Relations & Marketing - Public Relations and Marketing
St. Augustine University of Tanzania
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