Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Personal Information
Languages
Timeline
Generic
NIRRBHEY LALL

NIRRBHEY LALL

Dar es Salaam,Tanzania

Summary

Highly accomplished professional with extensive experience in the African market, this professional excels in driving growth and operational excellence across diverse sectors. Expertise includes managing multi-brand dealerships and distribution networks for renowned brands such as Bajaj, TVS, Hero, Honda, and Yamaha, focusing on revenue enhancement and business development. Demonstrated success in setting up and expanding new networks, leading teams of local and expatriate personnel, and achieving significant market share gains in both two-wheeler and three-wheeler segments. Proven ability to strategize and attract multi-brand retailers, develop new sales channels, and enhance market presence. Skilled in developing brand strategies, managing channel sales networks, and implementing comprehensive market development plans. Accomplished in analyzing market trends, formulating business plans, and executing brand-building initiatives, with a track record of increasing sales and improving customer engagement. Known for effective strategic consulting, business development, and operational management, contributing to substantial revenue growth and market penetration.

Overview

28
28
years of professional experience

Work History

Director for Market Development and New Business for East Africa

VN EXIM Limited
Dar Es Salaam, Tanzania
01.2022 - Current
  • 2W , 3W . Sales , Spares and Services along with Honda Power Products.
  • Creating and implementing market development strategies for the East African market, analyzing market trends, customer needs, and competition, setting and monitoring KPIs, conducting thorough market research, analyzing consumer behavior, and monitoring competitor activities to stay competitive and adapt strategies accordingly
  • Developing and implementing sales and marketing strategies to promote products and increase market share
  • It involves overseeing campaigns, collaborating with the sales team, building strong relationships with stakeholders, negotiating partnerships, and developing joint ventures with local and international partners to drive growth and innovation
  • Managing dealership and distributor network operations, implementing inventory management, ensuring customer satisfaction, managing budgets, forecasts, and financial reports, identifying cost reduction opportunities, and implementing strategies to improve financial outcomes
  • It also involves overseeing pricing, discount policies, and sales incentives to drive revenue growth
  • Leading a team of sales, marketing, and operations professionals, conducting performance reviews, providing feedback, and implementing training programs
  • It also involves fostering a positive work environment, ensuring compliance with local regulations, industry standards, and company policies, and monitoring health and safety standards
  • Building strong customer relationships, implementing feedback mechanisms, promptly addressing complaints, identifying innovative solutions, assessing processes, and fostering a culture of continuous improvement to ensure long-term loyalty and repeat business, while also enhancing business operations and customer experience

Country Manager for Tanzania, focusing on two-wheeler (2W) motorcycles and three-wheeler (3W)

Fairdeal Auto Limited
Tanzania, Tanzania
03.2019 - 12.2021
  • Conducted market research, developed strategic business plans, managed sales and service networks in Tanzania, identified new dealers, and managed network performance to achieve revenue growth, customer satisfaction, and operational excellence
  • Developed and executed sales and marketing strategies for 2W and 3W vehicles, organized promotional campaigns, monitored sales performance, leading a team, conducted performance reviews, and ensured effective communication for business objectives
  • Maintained strong customer relationships, promptly addressed customer inquiries, improved products and services, oversaw sales and service operations, implemented standard operating procedures, and managed inventory levels to ensure high satisfaction and efficiency
  • Managed budgets, forecasts, and financial reports for country operations, monitored financial performance, implemented cost reduction strategies, ensured accurate billing, complied with local regulations, stayed updated on industry standards, and monitored health and safety standards
  • Identified market development opportunities, collaborated with marketing and product teams, developed innovative sales initiatives, monitored KPIs, presented regular performance reports to senior management, and used data-driven insights for strategic decision-making

Director of Business Development and Planning

EKDK Lifestyle Private Limited
Kolkata
09.2017 - 03.2019

Business Head-Construction Equipment

Tata Africa Holdings Ghana Ltd
Ghana
10.2015 - 08.2016

Business Development Manager-Automobile

Tata Africa Holdings Ghana Ltd
Ghana
03.2012 - 10.2015

General Manager-Truck Radial Tyre

Kesoram Industries Limited (Birla Tyre)
Kolkata
06.2010 - 02.2012

Executive-Marketing

Continental India Limited
01.2010 - 05.2010

Inside Sales-Southern India & Gujarat

Continental India Limited
05.2009 - 12.2009

Country Manager, Cameroon

Kewalram Chanrai Group
Cameroon, Nigeria/Cameroon
10.2007 - 02.2009

Product Development Manager

Kewalram Chanrai Group
Nigeria/Cameroon
10.2006 - 09.2007

District Manager/ Product Manager-Truck Bias

Apollo Tyres Limited
Baroda/Rajkot/Gurgaon
03.2002 - 10.2006

Territory Sales In-Charge

ICI India Limited
05.2000 - 03.2002

Sales Officer/ Management Trainee

Gulf Oil India Limited
Balasore, India
07.1997 - 04.2000

Education

Executive Masters - International Trade

IIFT
New Delhi
01.2001

PGDBM -

EIILM
Kolkata
01.1997

Bachelor of Science -

Jamshedpur Co-operative College
Jamshedpur, Ranchi, India
01.1995

Some College (No Degree) - Data Science And Artificial Intelligence

DIGITAL REGENESYNS
South Africa

Skills

  • Market Expansion and Development
  • Revenue Enhancement
  • Team Leadership and Management
  • Brand Strategy and Development
  • Sales and Distribution Management
  • New Business Development
  • Market Research and Analysis
  • Strategic Planning and Execution
  • Operational Management
  • Customer Relationship Management
  • Financial Management
  • Brand Building and Marketing
  • Competitive Analysis
  • Product Development and Management
  • Compliance and Risk Management
  • Learning new skill development in Data Science and Artificial Intelligence

Accomplishments

  • Managed multi-brand dealership operations for top Indian and Japanese auto brands. Increased revenue through strategic initiatives.
  • Expanded AMC agreements with top corporates for motorcycle and 3W services. Pioneered new business development in East Africa.
  • Successfully set up a new network with 3 branches and a team of 13 personnel. Developed strategies to attract multi-brand 2W and 3W retailers.
  • Initiated new channel sales network and market development. Achieved a market share of 10% in 2W and 15% in 3W.
  • Identified expansion opportunities both in India and internationally. Enhanced brand development and advertising revenue.
  • Advised on business formations, privacy policies, and commercial transactions. Coordinated with operations and projects teams.
  • Implemented strategic consulting, including business plan and sales strategy development.
  • Led new business development for PCR tires and planned market entry in major cities.
  • Executed brand-building exercises and formulated annual business plans. Developed trade schemes for dealers to boost sales.
  • Headed construction equipment division, achieving a budget increase from USD 2M to USD 10M. Formulated annual business plans and sales forecasts.
  • Enhanced after-sales service and customer satisfaction. Received a certificate of appreciation for selling the largest concrete batching plant in Africa.
  • Launched the successful 'Growing Dimension' loyalty program. Conducted product testing and participated in market share expansion projects.
  • Developed go-to-market plans and implemented corporate advertising campaigns.
  • Established 15 CFA and 175+ dealers across South India and Gujarat. Led a team to achieve INR 15 Crores in monthly sales.
  • Conceptualized dealer schemes and developed sales processes through SAP.
  • Set up a new tire and lubricant division with a significant market share in TBR and PCR categories.
  • Developed strategies to attract multi-brand tire retailers and expanded channel sales networks.
  • Increased business turnover by INR 60 Crores through successful dealer schemes.
  • Achieved over 300% sales growth in Jeep Tyres and over 100% in Passenger Car Radial.
  • Received multiple awards for outstanding performance and contribution.
  • Boosted business by 40% in Decorative and 25% in Refinish Auto Paint sectors.
  • Expanded distributor network, achieving a yearly turnover of Rs. 30 Million.
  • Awarded All Rounder of the Year 2000 and Sensational Season Seller Awards.
  • Increased business by 40% and received the Best Seller Award for 1999-2000.
  • Managed depot operations and developed a distributor network, generating INR 2.5 Crore turnover.

Languages

  • English, Full Professional Proficiency
  • Hindi, Full Professional Proficiency

Personal Information

Date of Birth: 11/20/1972

Languages

English
Proficient
C2

Timeline

Director for Market Development and New Business for East Africa

VN EXIM Limited
01.2022 - Current

Country Manager for Tanzania, focusing on two-wheeler (2W) motorcycles and three-wheeler (3W)

Fairdeal Auto Limited
03.2019 - 12.2021

Director of Business Development and Planning

EKDK Lifestyle Private Limited
09.2017 - 03.2019

Business Head-Construction Equipment

Tata Africa Holdings Ghana Ltd
10.2015 - 08.2016

Business Development Manager-Automobile

Tata Africa Holdings Ghana Ltd
03.2012 - 10.2015

General Manager-Truck Radial Tyre

Kesoram Industries Limited (Birla Tyre)
06.2010 - 02.2012

Executive-Marketing

Continental India Limited
01.2010 - 05.2010

Inside Sales-Southern India & Gujarat

Continental India Limited
05.2009 - 12.2009

Country Manager, Cameroon

Kewalram Chanrai Group
10.2007 - 02.2009

Product Development Manager

Kewalram Chanrai Group
10.2006 - 09.2007

District Manager/ Product Manager-Truck Bias

Apollo Tyres Limited
03.2002 - 10.2006

Territory Sales In-Charge

ICI India Limited
05.2000 - 03.2002

Sales Officer/ Management Trainee

Gulf Oil India Limited
07.1997 - 04.2000

Executive Masters - International Trade

IIFT

PGDBM -

EIILM

Bachelor of Science -

Jamshedpur Co-operative College

Some College (No Degree) - Data Science And Artificial Intelligence

DIGITAL REGENESYNS
NIRRBHEY LALL