Nina Mwebesa
Dar Es Salaam
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Play Master (PM BET)
08.2023 - Current
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Answered general marketing department inquiries by email, phone, and mail.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Oversaw brand ambassadors and influencers making sure they follow and adhere to company's interests.
Marketing Associate
Sahara Media Group
06.2021 - 07.2023
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Collaborated with marketing professionals to coordinate brand awareness and marketing efforts for different clients
- Interacting with clients and dealing with customer enquiries
- Executed strategic marketing plans to drive growth and retention and overall revenue for business.
- Tracking customer adverts on Radio and TV and handling customer complaints
- Prepared proposals and contracts for client
Merchandiser
StarTimes Co.
01.2020 - 05.2021
- Optimized inventory turnover by closely monitoring sell-through rates and adjusting replenishment orders accordingly.
- Analyzed customer feedback and shopper trends to inform display designs.
- Inspected merchandise for quality and arranged proper display location on floor.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Answered customer questions regarding store merchandise, department information, and pricing.
Education
Bachelor's Degree - Public Relations And Marketing
St. Augustine University of Tanzania
Mwanza, Tanzania12.2019
ACSEE - Advance Level
Kibosho Girls' Secondary School
Kilimanjaro, Tanzania05.2016
High School Diploma -
Kibosho Girls Secondary School
Kilimanjaro, Tanzania10.2013
Skills
- Proofreading
- Market Analysis
- Content Curation
- Database Administration
- Media Relations
- Customer Retention Strategies
- Pricing Strategies
- Communications management
- Decision-Making
- Budgeting and Allocation
- Scheduling
- Customer Relationship Management (CRM)
INTERESTS
- Travelling
- Reading
- Documentaries
Additional Information
REFERENCES
- Mrs Mary Mwanga
Outsourcing Manager - Startimes, DSM
mary.mwanga13@gmail.com
No; +255 712 852 286
- Mr Remmy Tarimo
Marketing Manager - SAHARA MEDIA DSM
remmy.tarimo@yahoo.com
NO; +255 712 851 090
- Mr Erick Buyanza
Head of Marketing - PM BET DSM
ebuyanza54@gmail.com
No; +255 715 795 44
Languages
Swahili
Native language
English
Proficient
C2
French
Intermediate
B1
Timeline
Marketing Coordinator
Play Master (PM BET)
08.2023 - Current
Marketing Associate
Sahara Media Group
06.2021 - 07.2023
Merchandiser
StarTimes Co.
01.2020 - 05.2021
Bachelor's Degree - Public Relations And Marketing
St. Augustine University of Tanzania
ACSEE - Advance Level
Kibosho Girls' Secondary School
High School Diploma -
Kibosho Girls Secondary School
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