Neema Abdul Kassim
Dar Es Salaam
Summary
Digital expert with over 15 years of leadership in financial services and fintech, specializing in digital payments. Proven ability to architect and execute strategic initiatives that enhance revenue growth and market share. Skilled in managing high-performing teams, fostering strategic partnerships, and leading digital transformations. Expertise in translating business vision into actionable strategies while managing P&L and ensuring governance in innovative environments.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Digital Sales Manager
NMB Bank Plc
Dar es Salaam
01.2023 - Current
- Orchestrated the development and execution of a transformative digital sales strategy, directly contributing to a 50% increase in new-to-bank (NTB) customer acquisition.
- Collaborated with cross functional stakeholders and compliance teams to design and enforce robust governance policies, ensuring adherence to the evolving regulatory landscape for new digital payment products.
- Steered the growth of key strategic partnerships, which were instrumental in achieving a 700% month-over-month increase in account openings, significantly expanding the bank's digital footprint.
- Utilization of advanced analytics to inform strategic go-to-market decisions, optimize digital campaigns, and enhance the overall product portfolio.
- Led a high-profile Core Banking project, integrating seamless digital solutions that secured new revenue streams and elevated customer satisfaction.
- Managed an annual budget of 2BN for the digital payments division, ensuring profitability targets were met.
- Implemented a comprehensive risk management framework for new advanced financial features, mitigating potential fraud and security vulnerabilities.
Senior Digital Products Manager
NMB Bank Plc
Dar es Salaam
02.2020 - 12.2022
- Oversaw the end-to-end product lifecycle for the entire digital payments portfolio, from ideation and development to market-entry and sustained growth.
- Championed a bank-wide digital transformation that resulted in a 60% increase in customer engagement and a 25% surge in digital adoption rates.
- Forged and managed critical strategic alliances with Fintechs and non-banks, which streamlined operations and unlocked new, multi-million-dollar revenue streams.
- Pioneered the enhancement of the mobile banking platform with user-centric tools, driving a 20% increase in customer satisfaction and a 45% reduction in complaints.
- Directed an agile team of 50 specialists, ensuring alignment with the strategic roadmap and effectively managing product backlogs and priorities in a volatile market.
Manager, Products and Channels Business Development & VAS
NMB Bank Plc
Dar es Salaam
03.2017 - 01.2020
- Spearheaded the development and promotion of a diverse portfolio of digital payment channels, including a new e-commerce solution and bond digitalization initiatives, with full oversight of regulatory compliance.
- Cultivated strategic partnerships with major institutions, leading to direct integrations with TV subscription companies and airlines that generated new, significant revenue channels.
- Identified and capitalized on new market trends and growth opportunities, translating them into scalable development plans and customer-focused product designs.
Manager, Business Development
NMB Bank Plc
Dar es Salaam
11.2011 - 05.2017
- Launched the pioneering NMB Mobile banking service, a pivotal digital payment solution that fundamentally transformed the Tanzanian banking industry and secured market leadership.
- Established a robust Agency Banking Network and provided executive-level performance reports, which cumulatively secured over 50 billion in liabilities within the first six months.
- Developed and implemented a digital payment solution for SMEs and agribusinesses, which successfully enrolled over 40% of mobile banking customers.
Education
Master’s in business administration - Information Technology
Coventry University
Coventry, United Kingdom01.2007
Bachelor of Science - Computer Science (Software Engineering)
London School of Management
London, United Kingdom01.2006
Skills
- Strategic Vision & Leadership
- P&L Management & Revenue Growth
- Large-Scale Team & Talent Development
- Business Transformation & Innovation
- Strategic Partnerships & Ecosystem Development
- Regulatory Governance & Risk Mitigation
- Market & Data-Driven Decision Making
- Customer-Centric Product & Experience Design
Certification
- Certified PMP (Project Management Professional)
- Prince II Practitioner-Project Management
- Certified ITIL Service Management and Product development refresher
- Agile Methodology
References
References available upon request.
Timeline
Senior Digital Sales Manager
NMB Bank Plc
01.2023 - Current
Senior Digital Products Manager
NMB Bank Plc
02.2020 - 12.2022
Manager, Products and Channels Business Development & VAS
NMB Bank Plc
03.2017 - 01.2020
Manager, Business Development
NMB Bank Plc
11.2011 - 05.2017
Master’s in business administration - Information Technology
Coventry University
Bachelor of Science - Computer Science (Software Engineering)
London School of Management
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